One way of measuring of the success of a technology is the degree to which it has foundacceptance in real world companies. These companies will only adopt and continue to use newtechnology if it lets them solve real world problems more effectively than alternative methodsand techniques. Critical to this success is the way in which the technology is developed andapplied to solve business problems.This panel will highlight four successful applications - manufacturing (GM), entertainment(Disney), prospecting and extraction (Shell, BP), and defense (AIS). In each of these areas, VRhas become an established technology that has been used over a long period of time to addresstheir problems.The panelists will begin by briefly describing the way in which VR is used in theirrespective industries. They will then discuss the advantages and shortcomings of current VRsystems. They will conclude by identifying the critical research advances needed if VR is to findwider application in their industries.