In the past decade, the World Wide Web has been subject to dramatic changes. Web sites have evolved from static information resources to dynamic and interactive applications that are used for a broad scope of activities on a daily basis. To examine the consequences of these changes on user behavior, we conducted a long-term client-side Web usage study with twenty-five participants. This report presents results of this study and compares the user behavior with previous long-term browser usage studies, which range in age from seven to thirteen years. Based on the empirical data and the interview results, various implications for the interface design of browsers and Web sites are discussed. A major finding is the decreasing prominence of backtracking in Web navigation. This can largely be attributed to the increasing importance of dynamic, service-oriented Web sites. Users do not navigate on these sites searching for information, but rather interact with an online application to complete certain tasks. Furthermore, the usage of multiple windows and tabs has partly replaced back button usage, posing new challenges for user orientation and backtracking. We found that Web browsing is a rapid activity even for pages with substantial content, which calls for page designs that allow for cursory reading. Click maps provide additional information on how users interact with the Web on page level. Finally, substantial differences were observed between users, and characteristic usage patterns for different types of Web sites emphasize the need for more adaptive and customizable Web browsers.

This paper presents results of an extensive long-term click-stream study of Web browser usage. Focusing on character and challenges of page revisitation, previous findings from seven to thirteen years ago are updated. The term page re-visit had to be differentiated, since the recurrence rate--the key measure for the share of page revisits--turns out to strongly depend on interpretation. We identify different types of revisitation that allow assessing the quality of current user support and developing concepts for new tools.

This paper presents results of a long-term client-side Web usage study, updating previous studies that range in age from five to ten years. We focus on three aspects of Web navigation: changes in the distribution of navigation actions, speed of navigation and within-page navigation. “Navigation actions��? corresponding to users’ individual page requests are discussed by type. We reconfirm links to be the most important navigation element, while backtracking has lost more than half of its previously reported share and form submission has become far more common. Changes of the Web and the browser interfaces are candidates for causing these changes. Analyzing the time users stayed on pages, we confirm Web navigation to be a rapidly interactive activity. A breakdown of page characteristics shows that users often do not take the time to read the available text or consider all links. The performance of the Web is analyzed and reassessed against the resulting requirements. Finally, habits of within-page navigation are presented. Although most selected hyperlinks are located in the top left corner of the screen, in nearly a quarter of all cases people choose links that require scrolling. We analyzed the available browser real estate to gain insights for the design of non-scrolling Web pages.

Links are one of the most important means for navigation in the World Wide Web. However, the visualization of and the interaction with Web links have been scarcely explored, although Links have severe implications on the appearance and usability of Web pages and the World Wide Web as such.This paper presents two studies giving first insights of the effects of link visualization techniques on reading habits and performance. The first user study compares different highlighting techniques for link markers and evaluates their effect on reading performance and user acceptance. The second study examines links-on-demand, links that appear when pressing a dedicated key, and discusses their possible effects on reading and browsing habits.The findings of the conducted studies imply that the standard appearance of link markers has seriously underestimated effects on the usability of Web pages. They can significantly reduce the readability of the text, and alternatives should be carefully considered for the design of future Web browsers.