Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in computer vision is still in its infancy, primarily due to the lack of benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies. We then formulate the task of persuasion strategy prediction with multi-modal learning, where we design a multi-task attention fusion model that can leverage other ad-understanding tasks to predict persuasion strategies. The dataset also provides image segmentation masks, which labels persuasion strategies in the corresponding ad images on the test split. We publicly release our code and dataset at https://midas-research.github.io/persuasion-advertisements/.

In the context of model-based reinforcement learning and control, a large number of methods for learning system dynamics have been proposed in recent years. The purpose of these learned models is to synthesize new control policies. An important open question is how robust current dynamics-learning methods are to shifts in the data distribution due to changes in the control policy. We present a real-robot dataset which allows to systematically investigate this question. This dataset contains trajectories of a 3 degrees-of-freedom (DOF) robot being controlled by a diverse set of policies. For comparison, we also provide a simulated version of the dataset. Finally, we benchmark a few widely-used dynamics-learning methods using the proposed dataset. Our results show that the iid test error of a learned model is not necessarily a good indicator of its accuracy under control policies different from the one which generated the training data. This suggests that it may be important to evaluate dynamics-learning methods in terms of their transfer performance, rather than only their iid error.