Eye-tracking data is traditionally analyzed by looking at where on a visual stimulus subjects fixate, or, to facilitate more advanced analyses, by using area-of-interests (AOI) defined onto visual stimuli. Recently, there is increasing interest in methods that capture what users are looking at rather than where they are looking. By instrumenting visualization code that transforms a data model into visual content, gaze coordinates reported by an eye-tracker can be mapped directly to granular data shown on the screen, producing temporal sequences of data objects that subjects viewed in an experiment. Such data collection, which is called gaze to object mapping (GTOM) or data-of-interest analysis (DOI), can be done reliably with limited overhead and can facilitate research workflows not previously possible. Our paper contributes to establishing a foundation of DOI analyses by defining a DOI data model and highlighting its differences to AOI data in structure and scale; by defining and exemplifying a space of DOI enabled tasks; by describing three concrete examples of DOI experimentation in three different domains; and by discussing immediate research challenges in creating a framework of visual support for DOI experimentation and analysis.

Eye-tracking data is currently analyzed in the image space that gaze-coordinates were recorded in, generally with the help of overlays such as heatmaps or scanpaths, or with the help of manually defined areas of interest (AOI). Such analyses, which focus predominantly on where on the screen users are looking, require significant manual input and are not feasible for studies involving many subjects, long sessions, and heavily interactive visual stimuli. Alternatively, we show that it is feasible to collect and analyze eye-tracking information in data space. Specifically, the visual layout of visualizations with open source code that can be instrumented is known at rendering time, and thus can be used to relate gaze-coordinates to visualization and data objects that users view, in real time. We demonstrate the effectiveness of this approach by showing that data collected using this methodology from nine users working with an interactive visualization, was well aligned with the tasks that those users were asked to solve, and similar to annotation data produced by five human coders. Moreover, we introduce an algorithm that, given our instrumented visualization, could translate gaze-coordinates into viewed objects with greater accuracy than simply binning gazes into dynamically defined AOIs. Finally, we discuss the challenges, opportunities, and benefits of analyzing eye-tracking in visualization and data space.

Abstract Performing typical network tasks such as node scanning and path tracing can be difficult in large and dense graphs. To alleviate this problem we use eye‐tracking as an interactive input to detect tasks that users intend to perform and then produce unobtrusive visual changes that support these tasks. First, we introduce a novel fovea based filtering that dims out edges with endpoints far removed from a user's view focus. Second, we highlight edges that are being traced at any given moment or have been the focus of recent attention. Third, we track recently viewed nodes and increase the saliency of their neighborhoods. All visual responses are unobtrusive and easily ignored to avoid unintentional distraction and to account for the imprecise and low‐resolution nature of eye‐tracking. We also introduce a novel gaze‐correction approach that relies on knowledge about the network layout to reduce eye‐tracking error. Finally, we present results from a controlled user study showing that our methods led to a statistically significant accuracy improvement in one of two network tasks and that our gaze‐correction algorithm enables more accurate eye‐tracking interaction.