Diffusion models are a class of generative models that learn to synthesize samples by inverting a diffusion process that gradually maps data into noise. While these models have enjoyed great success recently, a full theoretical understanding of their observed properties is still lacking, in particular, their weak sensitivity to the choice of noise family and the role of adequate scheduling of noise levels for good synthesis. By identifying a correspondence between diffusion models and a well-known paradigm in cognitive science known as serial reproduction, whereby human agents iteratively observe and reproduce stimuli from memory, we show how the aforementioned properties of diffusion models can be explained as a natural consequence of this correspondence. We then complement our theoretical analysis with simulations that exhibit these key features. Our work highlights how classic paradigms in cognitive science can shed light on state-of-the-art machine learning problems.

Developments in machine learning interpretability techniques over the past decade have provided new tools to observe the image regions that are most informative for classification and localization in artificial neural networks (ANNs). Are the same regions similarly informative to human observers? Using data from 79 new experiments and 7,810 participants, we show that passive attention techniques reveal a significant overlap with human visual selectivity estimates derived from 6 distinct behavioral tasks including visual discrimination, spatial localization, recognizability, free-viewing, cued-object search, and saliency search fixations. We find that input visualizations derived from relatively simple ANN architectures probed using guided backpropagation methods are the best predictors of a shared component in the joint variability of the human measures. We validate these correlational results with causal manipulations using recognition experiments. We show that images masked with ANN attention maps were easier for humans to classify than control masks in a speeded recognition experiment. Similarly, we find that recognition performance in the same ANN models was likewise influenced by masking input images using human visual selectivity maps. This work contributes a new approach to evaluating the biological and psychological validity of leading ANNs as models of human vision: by examining their similarities and differences in terms of their visual selectivity to the information contained in images.