Designers often create visualizations to achieve specific high-level analytical or communication goals. These goals require people to naturally extract complex, contextualized, and interconnected patterns in data. While limited prior work has studied general high-level interpretation, prevailing perceptual studies of visualization effectiveness primarily focus on isolated, predefined, low-level tasks, such as estimating statistical quantities. This study more holistically explores visualization interpretation to examine the alignment between designers’ communicative goals and what their audience sees in a visualization, which we refer to as their comprehension. We found that statistics people effectively estimate from visualizations in classical graphical perception studies may differ from the patterns people intuitively comprehend in a visualization. We conducted a qualitative study on three types of visualizations—line graphs, bar graphs, and scatterplots—to investigate the high-level patterns people naturally draw from a visualization. Participants described a series of graphs using natural language and think-aloud protocols. We found that comprehension varies with a range of factors, including graph complexity and data distribution. Specifically, 1) a visualization’s stated objective often does not align with people’s comprehension, 2) results from traditional experiments may not predict the knowledge people build with a graph, and 3) chart type alone is insufficient to predict the information people extract from a graph. Our study confirms the importance of defining visualization effectiveness from multiple perspectives to assess and inform visualization practices.

Scatterplots are among the most widely used visualization techniques. Compelling scatterplot visualizations improve understanding of data by leveraging visual perception to boost awareness when performing specific visual analytic tasks. Design choices in scatterplots, such as graphical encodings or data aspects, can directly impact decision-making quality for low-level tasks like clustering. Hence, constructing frameworks that consider both the perceptions of the visual encodings and the task being performed enables optimizing visualizations to maximize efficacy. In this article, we propose an automatic tool to optimize the design factors of scatterplots to reveal the most salient cluster structure. Our approach leverages the merge tree data structure to identify the clusters and optimize the choice of subsampling algorithm, sampling rate, marker size, and marker opacity used to generate a scatterplot image. We validate our approach with user and case studies that show it efficiently provides high-quality scatterplot designs from a large parameter space.

In this paper, we develop a recommender system for a game that suggests potential items to players based on their interactive behaviors to maximize revenue for the game provider. Most of today’s recommender systems in e-commerce and retail businesses are built based on supervised learning models and collaborative filtering, while our approach is built on a reinforcement-learning-based technique and is trained on an offline data set that is publicly available on an IEEE Big Data Cup challenge. The limitation of the offline data set and the curse of high dimensionality pose significant obstacles to solving this problem. Our proposed method focuses on improving the total rewards and performance by tackling these main difficulties. More specifically, we utilized sparse PCA to extract important features of user behaviors. Our Q-learning-based system is then trained from the processed offline data set. To exploit all possible information from the provided data set, we cluster user features to different groups and build an independent Q-table for each group. Furthermore, to tackle the challenge of unknown formula for evaluation metrics, we design a metric to self-evaluate our system’s performance based on the potential value the game provider might achieve and a small collection of actual evaluation metrics that we obtain from the live scoring environment. Our experiments show that our proposed metric is consistent with the results published by the challenge organizers. We have implemented the proposed training pipeline, and the results show that our method outperforms current state-of-the-art methods in terms of both total rewards and training speed. By addressing the main challenges and leveraging the state-of-the-art techniques, we have achieved the best public leaderboard result in the challenge. Furthermore, our proposed method achieved an estimated score of approximately 20% better and can be trained faster by 30 times than the best of the current state-of-the-art methods.