Wei Shi, Shuang Li, Kerun Yu, Jinglei Chen, Zujie Liang, Xinhui Wu, Yuxi Qian, Feng Wei, Bo Zheng, Jiaqing Liang, Jiangjie Chen, Yanghua Xiao. Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing. 2024.

With appealing visual effects, kinetic typography (animated text) has prevailed in movies, advertisements, and social media. However, it remains challenging and time-consuming to craft its animation scheme. We propose an automatic framework to transfer the animation scheme of a rigid body on a given meme GIF to text in vector format. First, the trajectories of key points on the GIF anchor are extracted and mapped to the text’s control points based on local affine transformation. Then the temporal positions of the control points are optimized to maintain the text topology. We also develop an authoring tool that allows intuitive human control in the generation process. A questionnaire study provides evidence that the output results are aesthetically pleasing and well preserve the animation patterns in the original GIF, where participants were impressed by a similar emotional semantics of the original GIF. In addition, we evaluate the utility and effectiveness of our approach through a workshop with general users and designers.