Short videos have gained immense popularity, necessitating effective recommender systems that cater to individual preferences. The platforms use advanced algorithms to analyze user engagement and provide videos that satisfy users. A critical factor in user satisfaction is immersion , defined as the feeling of being deeply engaged in an activity. However, existing recommendation algorithms in the short video scenario have largely disregarded user immersion. Our study integrates user immersion into recommendation systems, aiming to predict immersion from user interactions and recommend items to enhance the overall viewing experience. Based on the user study of collecting and analyzing user immersion, we integrate immersion into the recommendations for both lab and large-scale scenarios. We adapt user-annotated immersion to large-scale real-world datasets without immersion labels. Specifically, we propose ImmersRec , an immersion-aware recommendation framework with immersion prediction fine-tuning, immersion knowledge alignment, and immersion-enhanced recommendation. Extensive experiments on two short video platforms indicate that our approach achieves significant enhancements among various context-aware recommender backbones. We investigate the predicted immersion and find it impacts not only short-term utility but also long-term user engagement. This research pioneers the incorporation of user immersion in short video recommendation algorithms, emphasizing its potential for improving recommendations with minimal data. The code can be available at https://github.com/hezy18/ImmersRec .

In recent years, short video platforms have gained widespread popularity, making the quality of video recommendations crucial for retaining users. Existing recommendation systems primarily rely on behavioral data, which faces limitations when inferring user preferences due to issues such as data sparsity and noise from accidental interactions or personal habits. To address these challenges and provide a more comprehensive understanding of user affective experience and cognitive activity, we propose EEG-SVRec, the first EEG dataset with User Multidimensional Affective Engagement Labels in Short Video Recommendation. The study involves 30 participants and collects 3,657 interactions, offering a rich dataset that can be used for a deeper exploration of user preference and cognitive activity. By incorporating self-assessment techniques and real-time, low-cost EEG signals, we offer a more detailed understanding user affective experiences (valence, arousal, immersion, interest, visual and auditory) and the cognitive mechanisms behind their behavior. We establish benchmarks for rating prediction by the recommendation algorithm, showing significant improvement with the inclusion of EEG signals. Furthermore, we demonstrate the potential of this dataset in gaining insights into the affective experience and cognitive activity behind user behaviors in recommender systems. This work presents a novel perspective for enhancing short video recommendation by leveraging the rich information contained in EEG signals and multidimensional affective engagement scores, paving the way for future research in short video recommendation systems.

Short video~(SV) online streaming has been one of the most popular Internet applications in recent years. When browsing SVs, users gradually immerse themselves and derive relaxation or knowledge. Whereas prolonged browsing will lead to a decline in positive feelings, users continue due to inertia, resulting in decreased satisfaction. Immersion is shown to be an essential factor for users' positive experience and highly related to users' interactions in film, games, and virtual reality. However, immersion in SV interaction is still unexplored, which differs from the previously studied scenarios essentially because SV delivery is fragmented, discrete, and with limited time for each video.