Unsustainable behaviors are challenging to prevent due to their long-term, often unclear consequences. Serious games offer a promising solution by creating artificial environments where players can immediately experience the outcomes of their actions. To explore this potential, we developed EcoEcho, a GenAI-powered game leveraging multimodal agents to raise sustainability awareness. These agents engage players in natural conversations, prompting them to take in-game actions that lead to visible environmental impacts. We evaluated EcoEcho using a mixed-methods approach with 23 participants. Results show a significant increase in intended sustainable behaviors post-game, although attitudes towards sustainability had only marginal effects, suggesting that in-game actions likely can motivate intended real world behaviors despite similar opinions on sustainability. This finding highlights multimodal agents and action-consequence mechanics to effectively raising sustainability awareness and the potential of motivating real-world behavioral change. © 2025 Copyright held by the owner/author(s).

With the continuous development of generative AI’s logical reasoning abilities, AI’s growing code-generation potential poses challenges for both technical and creative professionals. But how can these advances be directed toward empowering junior researchers and designers who often require additional help to build and express their professional and personal identities? We introduce Frontend Diffusion, a multiagent coding system transforming user-drawn layouts and textual prompts into refined website code, thereby supporting selfrepresentation goals. A user study with 13 junior researchers and designers shows AI as a human capability enhancer rather than a replacement, and highlights the importance of bidirectional human-AI alignment. We then discuss future work such as leveraging AI for career development and fostering bidirectional human-AI alignment of multi-agent systems.

Conventional methods of assessing attitudes towards climate change are limited in capturing authentic opinions, primarily stemming from a lack of context-specific assessment strategies and an overreliance on simplistic surveys. Game-based Assessments (GBA) have demonstrated the ability to overcome these issues by immersing participants in engaging gameplay within carefully crafted, scenario-based environments. Concurrently, advancements in AI and Natural Language Processing (NLP) show promise in enhancing the gamified testing environment, achieving this by generating context-aware, human-like dialogues that contribute to a more natural and effective assessment. Our study introduces a new technique for probing climate change attitudes by actualizing a GPT-driven chatbot system in harmony with a game design depicting a futuristic climate scenario. The correlation analysis reveals an assimilation effect, where players’ post-game climate awareness tends to align with their in-game perceptions. Key predictors of pro-climate attitudes are identified as traits like ’Openness’ and ’Agreeableness’, and a preference for democratic values.