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Ken Kelley

dblp:01/8439 · DBLP profile ↗
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1ranked-venue papers
0as first author
1since 2021 · last 2023
0000-0002-4756-8360ORCID · reported

Domains — the database's venue-derived domains; a paper can count in several

Databases, data management, data science and information retrieval · 1 · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Databases, data mining, and information retrieval
1 paper
Information retrieval · 77% Data mining · 23%
Human-computer interaction and pervasive computing
1 paper
Usability and user experience research · 100%

Topics — the 3 heaviest of 3, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Information retrieval
retrieval evaluation
0.712023
Examining User Heterogeneity in Digital Experiments · ACM Trans. Inf. Syst. 2023
Usability and user experience research
user modeling
0.712023
Examining User Heterogeneity in Digital Experiments · ACM Trans. Inf. Syst. 2023
Data mining › causal inference
online controlled experiments
0.212023
Examining User Heterogeneity in Digital Experiments · ACM Trans. Inf. Syst. 2023

Methods — techniques the papers use, named apart from their topics

double machine learning · 1.3causal inference · 1.3a/b testing · 1.3
YearPublicationVenuePosition
2023 Examining User Heterogeneity in Digital Experiments
abstract
Digital experiments are routinely used to test the value of a treatment relative to a status quo control setting — for instance, a new search relevance algorithm for a website or a new results layout for a mobile app. As digital experiments have become increasingly pervasive in organizations and a wide variety of research areas, their growth has prompted a new set of challenges for experimentation platforms. One challenge is that experiments often focus on the average treatment effect (ATE) without explicitly considering differences across major sub-groups — heterogeneous treatment effect (HTE). This is especially problematic because ATEs have decreased in many organizations as the more obvious benefits have already been realized. However, questions abound regarding the pervasiveness of user HTEs and how best to detect them. We propose a framework for detecting and analyzing user HTEs in digital experiments. Our framework combines an array of user characteristics with double machine learning. Analysis of 27 real-world experiments spanning 1.76 billion sessions and simulated data demonstrates the effectiveness of our detection method relative to existing techniques. We also find that transaction, demographic, engagement, satisfaction, and lifecycle characteristics exhibit statistically significant HTEs in 10% to 20% of our real-world experiments, underscoring the importance of considering user heterogeneity when analyzing experiment results, otherwise personalized features and experiences cannot happen, thus reducing effectiveness. In terms of the number of experiments and user sessions, we are not aware of any study that has examined user HTEs at this scale. Our findings have important implications for information retrieval, user modeling, platforms, and digital experience contexts, in which online experiments are often used to evaluate the effectiveness of design artifacts.
Sriram Somanchi, Ahmed Abbasi, Ken Kelley, David G. Dobolyi, Ted Tao Yuan
ACM Trans. Inf. Syst.3