Social media has become an important tool in marketing for companies to communicate with their consumers. Firms post content and consumers express their appreciation for the brand by following them on social media and/or by liking the firm generated content. Understanding the consumers' attitudes towards a particular brand on social media (i.e. liking) is important. In this paper, we focus on a method for brand popularity prediction and use it to analyze social media posts generated by various brands during a specific period of time. Existing instance-based popularity prediction methods focus on popularity of images, text, and individual posts. We propose a new category based popularity prediction method by incorporating the spatio-temporal dimension in the representation. In particular, we focus on brands as a specific category. We study the behavior of our method by performing four experiments on a collection of brand posts crawled from Instagram with 150,000 posts related to 430 active brands. Our experiments establish that 1) we are able to accurately predict the popularity of posts generated by brands, 2) we can use this post-level trained model to predict the popularity of a brand, 3) by constructing category representations we are improving the accuracy of brand popularity prediction, and 4) using our proposal we are able to select a set of images for each brand with high potential of becoming popular.

Brand-related user posts on social networks are growing at a staggering rate, where users express their opinions about brands by sharing multimodal posts. However, while some posts become popular, others are ignored. In this paper, we present an approach for identifying what aspects of posts determine their popularity. We hypothesize that brand-related posts may be popular due to several cues related to factual information, sentiment, vividness and entertainment parameters about the brand. We call the ensemble of cues engagement parameters. In our approach, we propose to use these parameters for predicting brand-related user post popularity. Experiments on a collection of fast food brand-related user posts crawled from Instagram show that: visual and textual features are complementary in predicting the popularity of a post; predicting popularity using our proposed engagement parameters is more accurate than predicting popularity directly from visual and textual features; and our proposed approach makes it possible to understand what drives post popularity in general as well as isolate the brand specific drivers.

We consider the problem of event detection in video for scenarios where only a few, or even zero, examples are available for training. For this challenging setting, the prevailing solutions in the literature rely on a semantic video representation obtained from thousands of pretrained concept detectors. Different from existing work, we propose a new semantic video representation that is based on freely available social tagged videos only, without the need for training any intermediate concept detectors. We introduce a simple algorithm that propagates tags from a video's nearest neighbors, similar in spirit to the ones used for image retrieval, but redesign it for video event detection by including video source set refinement and varying the video tag assignment. We call our approach TagBook and study its construction, descriptiveness, and detection performance on the TRECVID 2013 and 2014 multimedia event detection datasets and the Columbia Consumer Video dataset. Despite its simple nature, the proposed TagBook video representation is remarkably effective for few-example and zero-example event detection, even outperforming very recent state-of-the-art alternatives building on supervised representations.

This paper proposes a new semantic video representation for few and zero example event detection and unsupervised video event summarization. Different from existing works, which obtain a semantic representation by training concepts over images or entire video clips, we propose an algorithm that learns a set of relevant frames as the concept prototypes from web video examples, without the need for frame-level annotations, and use them for representing an event video. We formulate the problem of learning the concept prototypes as seeking the frames closest to the densest region in the feature space of video frames from both positive and negative training videos of a target concept. We study the behavior of our video event representation based on concept prototypes by performing three experiments on challenging web videos from the TRECVID 2013 multimedia event detection task and the MED-summaries dataset. Our experiments establish that i) Event detection accuracy increases when mapping each video into concept prototype space. ii) Zero-example event detection increases by analyzing each frame of a video individually in concept prototype space, rather than considering the holistic videos. iii) Unsupervised video event summarization using concept prototypes is more accurate than using video-level concept detectors.

In this technical demonstration, we showcase an event search engine that facilities instant access to an archive of web video. Different from many search engines which rely on high dimensional low-level visual features to represent videos, we rely on our proposed semantic signature. We extract semantic signature as the detection scores obtained by applying a vocabulary of 1,346 concept detectors on videos. The semantic signatures are compact, semantic and effective, as we will demonstrate for on-the-fly event retrieval using only a few positive examples. In addition, we will show how the signatures provide a crude interpretation on why a certain video has been retrieved.

An emerging topic in multimedia retrieval is to detect a complex event in video using only a handful of video examples. Different from existing work which learns a ranker from positive video examples and hundreds of negative examples, we aim to query web video for events using zero or only a few visual examples. To that end, we propose in this paper a tag-based video retrieval system which propagates tags from a tagged video source to an unlabeled video collection without the need of any training examples. Our algorithm is based on weighted frequency neighbor voting using concept vector similarity. Once tags are propagated to unlabeled video we can rely on off-the-shelf language models to rank these videos by the tag similarity. We study the behavior of our tag-based video event retrieval system by performing three experiments on web videos from the TRECVID multimedia event detection corpus, with zero, one and multiple query examples that beats a recent alternative.

An emerging trend in video event classification is to learn an event from a bank of concept detector scores. Different from existing work, which simply relies on a bank containing all available detectors, we propose in this paper an algorithm that learns from examples what concepts in a bank are most informative per event, which we call the conceptlet. We model finding the conceptlet out of a large set of concept detectors as an importance sampling problem. Our proposed approximate algorithm finds the optimal conceptlet using a cross-entropy optimization. We study the behavior of video event classification based on conceptlets by performing four experiments on challenging internet video from the 2010 and 2012 TRECVID multimedia event detection tasks and Columbia's consumer video dataset. Starting from a concept bank of more than thousand precomputed detectors, our experiments establish there are (sets of) individual concept detectors that are more discriminative and appear to be more descriptive for a particular event than others, event classification using an automatically obtained conceptlet is more robust than using all available concepts, and conceptlets obtained with our cross-entropy algorithm are better than conceptlets from state-of-the-art feature selection algorithms. What is more, the conceptlets make sense for the events of interest, without being programmed to do so.

An emerging trend in video event detection is to learn an event from a bank of concept detector scores. Different from existing work, which simply relies on a bank containing all available detectors, we propose in this paper an algorithm that learns from examples what concepts in a bank are most informative per event. We model finding this bank of informative concepts out of a large set of concept detectors as a rare event search. Our proposed approximate solution finds the optimal concept bank using a cross-entropy optimization. We study the behavior of video event detection based on a bank of informative concepts by performing three experiments on more than 1,000 hours of arbitrary internet video from the TRECVID multimedia event detection task. Starting from a concept bank of 1,346 detectors we show that 1.)some concept banks are more informative than others for specific events, 2.) event detection using an automatically obtained informative concept bank is more robust than using all available concepts, 3.) even for small amounts of training examples an informative concept bank outperforms a full bank and a bag-of-word event representation, and 4.) we show qualitatively that the informative concept banks make sense for the events of interest, without being programmed to do so. We conclude that for concept banks it pays to be informative.

We aim to query web video for complex events using only a handful of video query examples, where the standard approach learns a ranker from hundreds of examples. We consider a semantic signature representation, consisting of off-the-shelf concept detectors, to capture the variance in semantic appearance of events. Since it is unknown what similarity metric and query fusion to use in such an event retrieval setting, we perform three experiments on unconstrained web videos from the TRECVID event detection task. It reveals that: retrieval with semantic signatures using normalized correlation as similarity metric outperforms a low-level bag-of-words alternative, multiple queries are best combined using late fusion with an average operator, and event retrieval is preferred over event classification when less than eight positive video examples are available.