Zhifang Fan

dblp:125/6586 · DBLP profile ↗
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6ranked-venue papers
1as first author
4since 2021 · last 2026
0009-0003-5234-3224ORCID · corroborated

Domains — the database's venue-derived domains; a paper can count in several

Artificial intelligence and machine learning · 4 · 1 first-author · 2 since 2021Databases, data management, data science and information retrieval · 4 · 1 first-author · 4 since 2021Systems, architecture and hardware · 2Applied, interdisciplinary, general and emerging computing · 1 · 1 since 2021
YearPublicationVenuePosition
2026 Make It Long, Keep It Fast: End-to-End 10k-Sequence Modeling at Billion Scale on Douyin
Jia-Qi Yang 0001, Zhishan Zhao, Beichuan Zhang 0002, Xuanyuan Luo, Jinan Ni, Yuhang Qi, Zhifang Fan, Hangyu Wang, Qiwei Chen, Feng Zhang 0047
WWW10
2025 RankMixer: Scaling Up Ranking Models in Industrial Recommenders
abstract
Recent progress on large language models (LLMs) has spurred interest in scaling up recommendation systems, yet two practical obstacles remain. First, training and serving cost on industrial Recommenders must respect strict latency bounds and high QPS demands. Second, most human-designed feature-crossing modules in ranking models were inherited from the CPU era and fail to exploit modern GPUs, resulting in low Model Flops Utilization (MFU) and poor scalability. We introduce RankMixer, a hardware-aware model design tailored towards a unified and scalable feature-interaction architecture. RankMixer retains the transformer's high parallelism while replacing quadratic self-attention with multi-head token mixing module for higher efficiency. Besides, RankMixer maintains both the modeling for distinct feature subspaces and cross-feature-space interactions with Per-token FFNs. We further extend it to one billion parameters with a Sparse-MoE variant for higher ROI. A dynamic routing strategy is adapted to address the inadequacy and imbalance of experts training. Experiments show RankMixer's superior scaling abilities on a trillion-scale production dataset. By replacing previously diverse handcrafted low-MFU modules with RankMixer, we boost the model MFU from 4.5% to 45%, and scale our online ranking model parameters by two orders of magnitude while maintaining roughly the same inference latency. We verify RankMixer's universality with online A/B tests across two core application scenarios (Recommendation and Advertisement). Finally, we launch 1B Dense-Parameters RankMixer for full traffic serving without increasing the serving cost, which improves user active days by 0.3% and total in-app usage duration by 1.08%.
Zhifang Fan, Xiaoxie Zhu, Hangyu Wang, Xintian Han, Xinmin Wang, Wenlin Zhao, Huizhi Yang, Zhe Chen 0015, Yuchao Zheng 0002, Qiwei Chen, Feng Zhang 0047, Peng Xu 0017, Zuotao Liu
CIKM2
2025 Pyramid Mixer: Multi-dimensional Multi-period Interest Modeling for Sequential Recommendation
abstract
Sequential recommendation, a critical task in recommendation systems, predicts the next user action based on the understanding of the user's historical behaviors. Conventional studies mainly focus on cross-behavior modeling with self-attention based methods while neglecting comprehensive user interest modeling for more dimensions. In this study, we propose a novel sequential recommendation model, Pyramid Mixer, which leverages the MLP-Mixer architecture to achieve efficient and complete modeling of user interests. Our method learns comprehensive user interests via cross-behavior and cross-feature user sequence modeling. The mixer layers are stacked in a pyramid way for cross-period user temporal interest learning. Through extensive offline and online experiments, we demonstrate the effectiveness and efficiency of our method, and we obtain a +0.106% improvement in user stay duration and a +0.0113% increase in user active days in the online A/B test. The Pyramid Mixer has been successfully deployed on the industrial platform, demonstrating its scalability and impact in real-world applications.
Zhifang Fan, Qiwei Chen, Chenbin Zhang, Yuchao Zheng 0002, Feng Zhang 0047, Zuotao Liu
SIGIR2
2022 Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search
abstract
Modeling user's historical feedback is essential for Click-Through Rate Prediction in personalized search and recommendation. Existing methods usually only model users' positive feedback information such as click sequences which neglects the context information of the feedback. In this paper, we propose a new perspective for context-aware users' behavior modeling by including the whole page-wisely exposed products and the corresponding feedback as contextualized page-wise feedback sequence. The intra-page context information and inter-page interest evolution can be captured to learn more specific user preference. We design a novel neural ranking model RACP(Recurrent Attention over Contextualized Page sequence), which utilizes page-context aware attention to model the intra-page context. A recurrent attention process is used to model the cross-page interest convergence evolution as denoising the interest in the previous pages. Experiments on public and real-world industrial datasets verify our model's effectiveness.
Zhifang Fan, Dan Ou, Yulong Gu, Bairan Fu, Xiang Li 0107, Wentian Bao, Xinyu Dai, Xiaoyi Zeng, Qingwen Liu 0002
WSDM1
2003 Towards modular integrated sensors: the development of artificial haircell sensors using efficient fabrication methods
abstract
We report the development of an artificial haircell (AHC) fabricated using two methods: (1) silicon bulk micromachining and (2) polymer surface micromachining. Both methods leverage efficient three dimensional assembly of microstructures. The AHC is modeled after biological hair cells, a common and versatile mechanoreceptor in biology. The design, fabrication process, along with testing results are discussed in the paper.
Jack Chen, Zhifang Fan, Jonathan Engel, Chang Liu 0006
IROS2
2003 Technology development of integrated multi-modal and flexible tactile skin for robotics applications
abstract
We report the development of a multi-modal, flexible tactile sensing skin based on polymer substrates and integrated micromachining technology with increased mechanical robustness relative to silicon tactile devices. This polymer-based tactile skin is very unique because it includes the following sensing modalities beyond surface roughness and contact force measurement: thermal conductivity, hardness, temperature, and its own curvature. These new modalities allow the demonstrated tactile sensors to characterize an object or a contact event in a more comprehensive fashion. Sensing is accomplished via thin film metal gold heaters, nickel RTD's (Resistance Temperature Device), and NiCr (nichrome) strain gauges. Experimental characterization of the sensors' performance and potential for application to robotics are presented.
Jonathan Engel, Jack Chen, Zhifang Fan, Chang Liu 0006, Douglas L. Jones
IROS4