Yuyu Zhang

dblp:134/3982 · DBLP profile ↗
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22ranked-venue papers
7as first author
9since 2021 · last 2026
—ORCID · conflict

Domains — the database's venue-derived domains; a paper can count in several

Artificial intelligence and machine learning · 17 · 6 first-author · 6 since 2021Databases, data management, data science and information retrieval · 6 · 2 first-author · 2 since 2021Graphics, computer vision, multimedia, augmented reality and games · 3 · 2 first-authorComputer networks · 1 · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Artificial intelligence
11 papers
Language models and text generation · 34% Graph learning · 23% Question answering and dialogue systems · 20%
Databases, data mining, and information retrieval
6 papers
Information retrieval · 66% Knowledge graphs · 9% Query processing and optimization · 7%
Software engineering, system software, and programming languages
1 paper
Software maintenance and evolution · 44% Empirical software engineering · 44% Program synthesis and code generation · 13%

Topics — the 30 heaviest of 39, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Machine learning › Graph learning
graph neural network
1.332022
GNN is a Counter? Revisiting GNN for Question Answering · ICLR 2022
Efficient Probabilistic Logic Reasoning with Graph Neural Networks · ICLR 2020
Learning Combinatorial Optimization Algorithms over Graphs · NIPS 2017
Natural language and speech › Language models and text generation › LLM agents › search agents
deep research agent
1.012026
Beyond Single-shot Writing: Deep Research Agents are Unreliable at Multi-turn Report Revision · ACL (1) 2026
Natural language and speech › Language models and text generation › text generation
long-form text generation
1.012026
Beyond Single-shot Writing: Deep Research Agents are Unreliable at Multi-turn Report Revision · ACL (1) 2026
Natural language and speech › Question answering and dialogue systems
open-domain question answering
0.922021
Answering Any-hop Open-domain Questions with Iterative Document Reranking · SIGIR 2021
DC-BERT: Decoupling Question and Document for Efficient Contextual Encoding · SIGIR 2020
Software maintenance and evolution › issue management
issue resolution
0.912025
Multi-SWE-bench: A Multilingual Benchmark for Issue Resolving · NeurIPS 2025
Natural language and speech › Question answering and dialogue systems › reasoning-based question answering
multi-hop question answering
0.512021
Answering Any-hop Open-domain Questions with Iterative Document Reranking · SIGIR 2021
Information retrieval › reranking
document re-ranking
0.512021
Answering Any-hop Open-domain Questions with Iterative Document Reranking · SIGIR 2021
Information retrieval › reranking
graph-based re-ranking
0.512021
Answering Any-hop Open-domain Questions with Iterative Document Reranking · SIGIR 2021
Information retrieval
retrieval models
0.512021
Answering Any-hop Open-domain Questions with Iterative Document Reranking · SIGIR 2021
Machine learning › Graph learning › graph neural network › attention-based graph neural network
graph attention network
0.412020
Question Directed Graph Attention Network for Numerical Reasoning over Text · EMNLP (1) 2020
Knowledge, reasoning and agents › Knowledge representation and reasoning
logic-based reasoning
0.412020
Efficient Probabilistic Logic Reasoning with Graph Neural Networks · ICLR 2020
Knowledge, reasoning and agents › Knowledge representation and reasoning
probabilistic reasoning
0.412020
Efficient Probabilistic Logic Reasoning with Graph Neural Networks · ICLR 2020
Information retrieval › retrieval models
neural retrieval
0.412020
DC-BERT: Decoupling Question and Document for Efficient Contextual Encoding · SIGIR 2020
Natural language and speech › Language models and text generation
language modeling
0.412019
Language Modeling with Shared Grammar · ACL (1) 2019
Machine learning › Probabilistic and Bayesian machine learning › probabilistic inference › approximate inference › variational inference › amortized inference
neural variational inference
0.412019
Language Modeling with Shared Grammar · ACL (1) 2019
Natural language and speech › Language models and text generation › language modeling › language model architecture
syntax-aware language models
0.412019
Language Modeling with Shared Grammar · ACL (1) 2019
Natural language and speech › Question answering and dialogue systems
knowledge base question answering
0.312018
Variational Reasoning for Question Answering With Knowledge Graph · AAAI 2018
Knowledge graphs › knowledge graph reasoning
multi-hop reasoning
0.312018
Variational Reasoning for Question Answering With Knowledge Graph · AAAI 2018
Human-AI interaction
human feedback
0.312026
Beyond Single-shot Writing: Deep Research Agents are Unreliable at Multi-turn Report Revision · ACL (1) 2026
Machine learning › Graph learning
network embedding
0.312017
Learning Combinatorial Optimization Algorithms over Graphs · NIPS 2017
Machine learning › Reinforcement learning
policy learning
0.312017
Learning Combinatorial Optimization Algorithms over Graphs · NIPS 2017
Mathematical optimization
combinatorial optimization
0.312017
Learning Combinatorial Optimization Algorithms over Graphs · NIPS 2017
Program synthesis and code generation
code generation with language models
0.312025
Multi-SWE-bench: A Multilingual Benchmark for Issue Resolving · NeurIPS 2025
Machine learning › Optimization for machine learning › model-based optimization
bayesian optimization
0.212016
FLASH: Fast Bayesian Optimization for Data Analytic Pipelines · KDD 2016
Query processing and optimization › analytical query processing
analytic data flow optimization
0.212016
FLASH: Fast Bayesian Optimization for Data Analytic Pipelines · KDD 2016
Machine learning and data management › automated machine learning
hyperparameter optimization
0.212016
FLASH: Fast Bayesian Optimization for Data Analytic Pipelines · KDD 2016
Recommender systems
click-through rate prediction
0.212014
Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks · AAAI 2014
Data mining › feature engineering
automated feature engineering
0.212013
Psychological advertising: exploring user psychology for click prediction in sponsored search · KDD 2013
Information retrieval › user behavior
click prediction
0.212013
Psychological advertising: exploring user psychology for click prediction in sponsored search · KDD 2013
Information retrieval › online advertising
sponsored search
0.212013
Psychological advertising: exploring user psychology for click prediction in sponsored search · KDD 2013

Methods — techniques the papers use, named apart from their topics

feedback simulation · 2.0benchmark construction · 2.0graph neural network · 1.4multi-document interaction · 1.0graph-based reranking · 1.0large language model · 0.9agent-based framework · 0.9probabilistic logic · 0.9counting-based reasoning · 0.6recurrent neural network · 0.6nonparametric model · 0.5caching · 0.5bayesian optimization · 0.5question-directed graph · 0.4graph attention network · 0.4dual encoder · 0.4BERT · 0.4variational learning · 0.3
YearPublicationVenuePosition
2026 Beyond Single-shot Writing: Deep Research Agents are Unreliable at Multi-turn Report Revision
abstract
Existing benchmarks for Deep Research Agents (DRAs) treat report generation as a single-shot writing task, which fundamentally diverges from how human researchers iteratively draft and revise reports via self-reflection or peer feedback.Whether DRAs can reliably revise reports with user feedback remains unexplored.We introduce MR DRE, an evaluation suite that establishes multi-turn report revision as a new evaluation axis for DRAs.MR DRE consists of (1) a unified long-form report evaluation protocol spanning comprehensiveness, factuality, and presentation, and (2) a human-verified feedback simulation pipeline for multi-turn revision.Our analysis of five diverse DRAs reveals a critical limitation: while agents can address most user feedback, they regress on 16-27% of previously covered content and citation quality.Over multiple revision turns, even the best-performing agent leaves significant headroom, as they continue to disrupt content outside the feedback's scope and fail to preserve earlier edits.We also show that these issues are not easily resolvable through inference-time fixes such as prompt engineering and a dedicated sub-agent for revision 1 . Comprehensiveness
Bingsen Chen, Ping Nie, Yuyu Zhang, Xi Ye 0003, Chen Zhao 0013
ACL (1)4
2025 Multi-SWE-bench: A Multilingual Benchmark for Issue Resolving
abstract
The task of issue resolving aims to modify a codebase to generate a patch that addresses a given issue. However, most existing benchmarks focus almost exclusively on Python, making them insufficient for evaluating Large Language Models (LLMs) across different programming languages. To bridge this gap, we introduce a multilingual issue-resolving benchmark, called Multi-SWE-bench, covering 8 languages of Python, Java, TypeScript, JavaScript, Go, Rust, C, and C++. In particular, this benchmark includes a total of 2,132 high-quality instances, carefully curated by 68 expert annotators, ensuring a reliable and accurate evaluation of LLMs on the issue-resolving task. Based on human-annotated results, the issues are further classified into three difficulty levels. We evaluate a series of state-of-the-art models on Multi-SWE-bench, utilizing both procedural and agent-based frameworks for issue resolving. Our experiments reveal three key findings: (1) Limited generalization across languages: While existing LLMs perform well on Python issues, their ability to generalize across other languages remains limited; (2) Performance aligned with human-annotated difficulty: LLM-based agents' performance closely aligns with human-assigned difficulty, with resolution rates decreasing as issue complexity rises; and (3) Performance drop on cross-file issues: The performance of current methods significantly deteriorates when handling cross-file issues. These findings highlight the limitations of current LLMs and underscore the need for more robust models capable of handling a broader range of programming languages and complex issue scenarios.
Daoguang Zan, Zhirong Huang, Hanwu Chen, Shulin Xin, Linhao Zhang, Aoyan Li, Xiaojian Zhong, Yongsheng Xiao, Liangqiang Chen, Yuyu Zhang, Rui Long
NeurIPS14
2025 Enhanced multilayer extreme learning machine for imbalanced dataset: Optimized cost regulation and hierarchical parameter adaptation
Fenglian Li, Yuyu Zhang, Lixia Huang, Guijun Chen, Wenhui Jia
Inf. Sci.2
2024 Data mining and machine learning in HIV infection risk research: An overview and recommendations
Qiwei Ge, Run Jiang, Yuyu Zhang, Xun Zhuang
Artif. Intell. Medicine4
2024 A new chiller fault diagnosis method under the imbalanced data environment via combining an improved generative adversarial network with an enhanced deep extreme learning machine
abstract
The existing chiller fault diagnosis approaches often ignore the problem of data imbalance of chiller, which leads to low accuracy in diagnosing minority class fault samples. To conquer this issue, this paper proposes an improved generative adversarial network (IGAN) with an enhanced deep extreme learning machine (EDELM) method. Firstly, to better learn the latent structure of chiller fault data, the multi-head attention (MHA) mechanism is integrated into the traditional generative adversarial network (GAN) method to generate new samples that are more in line with the distribution of minority class fault samples for the purpose of obtaining a rebalanced dataset. Secondly, to fully handle the nonlinear features hidden in the massive chiller data, the deep extreme learning machine (DELM) basic classifier is trained on the rebalanced dataset. To enhance more attention to the misclassified samples , the adaptive boosting (AdaBoost) ensemble strategy is employed to train multiple DELM basic classifiers by updating the sample weights following the classification results through the iterative rounds. The voting weight of the current DELM basic classifier is given according to its fault diagnosis accuracy. Finally, multiple DELM basic classifiers are ensembled according to their voting weights to obtain the final ensemble classifier. The pattern of the snapshot sample is determined through the weighted voting strategy. Detailed experimental results based on the research project 1043 (RP-1043) conducted by the American society of heating, refrigeration, and air conditioning engineers (ASHRAE) confirm the effectiveness of the proposed IGAN-EDELM approach under imbalanced data environments.
Wenxin Yang, Jit Bing Lim, Yuyu Zhang, Huanhuan Meng
Eng. Appl. Artif. Intell.4
2022 GNN is a Counter? Revisiting GNN for Question Answering
Yuyu Zhang, Diyi Yang
ICLR2
2021 Speeding up Computational Morphogenesis with Online Neural Synthetic Gradients
abstract
A wide range of modern science and engineering applications are formulated as optimization problems with a system of partial differential equations (PDEs) as constraints. These PDE-constrained optimization problems are typically solved in a standard discretize-then-optimize approach. In many industry applications that require high-resolution solutions, the discretized constraints can easily have millions or even billions of variables, making it very slow for the standard iterative optimizer to solve the exact gradients. In this work, we propose a general framework to speed up PDE-constrained optimization using online neural synthetic gradients (ONSG) with a novel two-scale optimization scheme. We successfully apply our ONSG framework to computational morphogenesis, a representative and challenging class of PDE-constrained optimization problems. Extensive experiments have demonstrated that our method can significantly speed up computational morphogenesis (also known as topology optimization), and meanwhile maintain the quality of final solution compared to the standard optimizer. On a large-scale 3D optimal design problem with around 1,400,000 design variables, our method achieves up to 7.5x speedup while producing optimized designs with comparable objectives.
Yuyu Zhang, Heng Chi, Binghong Chen, Tsz Ling Elaine Tang, Lucia Mirabella, Glaucio H. Paulino
IJCNN1
2021 Answering Any-hop Open-domain Questions with Iterative Document Reranking
abstract
Existing approaches for open-domain question answering (QA) are typically designed for questions that require either single-hop or multi-hop reasoning, which make strong assumptions of the complexity of questions to be answered. Also, multi-step document retrieval often incurs higher number of relevant but non-supporting documents, which dampens the downstream noise-sensitive reader module for answer extraction. To address these challenges, we propose a unified QA framework to answer any-hop open-domain questions, which iteratively retrieves, reranks and filters documents, and adaptively determines when to stop the retrieval process. To improve the retrieval accuracy, we propose a graph-based reranking model that perform multi-document interaction as the core of our iterative reranking framework. Our method consistently achieves performance comparable to or better than the state-of-the-art on both single-hop and multi-hop open-domain QA datasets, including Natural Questions Open, SQuAD Open, and HotpotQA.
Yuyu Zhang, Ping Nie, Arun Ramamurthy
SIGIR1
2021 Privacy-Preserving Multiobjective Sanitization Model in 6G IoT Environments
abstract
The next revolution of the smart industry relies on the emergence of the Industrial Internet of Things (IoT) and 5G/6G technology. The properties of such sophisticated communication technologies will change our perspective of information and communication by enabling seamless connectivity and bring closer entities, data, and “things.” Terahertz-based 6G networks promise the best speed and reliability, but they will face new man-in-the-middle attacks. In such critical and high-sensitive environments, the security of data and privacy of information still a big challenge. Without privacy-preserving considerations, the configuration state may be attacked or modified, thus causing security problems and damage to data. In this article, motivated by the need to secure 6G IoT networks, an ant colony optimization (ACO) approach is presented by adopting multiple objectives as well as using transaction deletion to secure confidential and sensitive information. Each ant in the population is represented as a set of possible deletion transactions for hiding sensitive information. We utilize the use of a prelarge concept to assist in the reduction of multiple database scans in the evaluation progress. We then also adopt external solutions to maintain discovered Pareto solutions, thus improving effectiveness to find optimized solutions. Experiments are conducted comparing our methodology to state-of-the-art bioinspired particle swarm optimization (PSO) as well as genetic algorithm (GA). Our strong results clearly show that the designed approach achieves fewer side effects while maintaining low computational cost overall (Chen et al., 2020).
Jerry Chun-Wei Lin, Gautam Srivastava 0001, Yuyu Zhang, Youcef Djenouri, Moayad Aloqaily
IEEE Internet Things J.3
2020 Question Directed Graph Attention Network for Numerical Reasoning over Text
abstract
Kunlong Chen, Weidi Xu, Xingyi Cheng, Zou Xiaochuan, Yuyu Zhang, Le Song, Taifeng Wang, Yuan Qi, Wei Chu. Proceedings of the 2020 Conference on Empirical Methods in Natural Language Processing (EMNLP). 2020.
Kunlong Chen, Weidi Xu, Xingyi Cheng, Zou Xiaochuan, Yuyu Zhang, Taifeng Wang, Yuan Qi 0001
EMNLP (1)5
2020 Efficient Probabilistic Logic Reasoning with Graph Neural Networks
Yuyu Zhang, Xinshi Chen, Arun Ramamurthy, Yuan Qi 0001
ICLR1
2020 DC-BERT: Decoupling Question and Document for Efficient Contextual Encoding
abstract
Recent studies on open-domain question answering have achieved prominent performance improvement using pre-trained language models such as BERT. State-of-the-art approaches typically follow the "retrieve and read" pipeline and employ BERT-based reranker to filter retrieved documents before feeding them into the reader module. The BERT retriever takes as input the concatenation of question and each retrieved document. Despite the success of these approaches in terms of QA accuracy, due to the concatenation, they can barely handle high-throughput of incoming questions each with a large collection of retrieved documents. To address the efficiency problem, we propose DC-BERT, a decoupled contextual encoding framework that has dual BERT models: an online BERT which encodes the question only once, and an offline BERT which pre-encodes all the documents and caches their encodings. On SQuAD Open and Natural Questions Open datasets, DC-BERT achieves 10x speedup on document retrieval, while retaining most (about 98%) of the QA performance compared to state-of-the-art approaches for open-domain question answering.
Ping Nie, Yuyu Zhang, Xiubo Geng, Arun Ramamurthy, Daxin Jiang
SIGIR2
2019 Language Modeling with Shared Grammar
abstract
Sequential recurrent neural networks have achieved superior performance on language modeling, but overlook the structure information in natural language.Recent works on structure-aware models have shown promising results on language modeling.However, how to incorporate structure knowledge on corpus without syntactic annotations remains an open problem.In this work, we propose neural variational language model (NVLM), which enables the sharing of grammar knowledge among different corpora.Experimental results demonstrate the effectiveness of our framework on two popular benchmark datasets.With the help of shared grammar, our language model converges significantly faster to a lower perplexity on new training corpus.
Yuyu Zhang
ACL (1)1
2019 A Swarm-based Data Sanitization Algorithm in Privacy-Preserving Data Mining
abstract
In recent decades, data protection (PPDM), which not only hides information, but also provides information that is useful to make decisions, has become a critical concern. We present a sanitization algorithm with the consideration of four side effects based on multi-objective PSO and hierarchical clustering methods to find optimized solutions for PPDM. Experiments showed that compared to existing approaches, the designed sanitization algorithm based on the hierarchical clustering method achieves satisfactory performance in terms of hiding failure, missing cost, and artificial cost.
Jimmy Ming-Tai Wu, Jerry Chun-Wei Lin, Youcef Djenouri, Philippe Fournier-Viger, Yuyu Zhang
CEC5
2019 Hiding sensitive itemsets with multiple objective optimization
Jerry Chun-Wei Lin, Yuyu Zhang, Philippe Fournier-Viger, Youcef Djenouri
Soft Comput.2
2018 Variational Reasoning for Question Answering With Knowledge Graph
abstract
Knowledge graph (KG) is known to be helpful for the task of question answering (QA), since it provides well-structured relational information between entities, and allows one to further infer indirect facts. However, it is challenging to build QA systems which can learn to reason over knowledge graphs based on question-answer pairs alone. First, when people ask questions, their expressions are noisy (for example, typos in texts, or variations in pronunciations), which is non-trivial for the QA system to match those mentioned entities to the knowledge graph. Second, many questions require multi-hop logic reasoning over the knowledge graph to retrieve the answers. To address these challenges, we propose a novel and unified deep learning architecture, and an end-to-end variational learning algorithm which can handle noise in questions, and learn multi-hop reasoning simultaneously. Our method achieves state-of-the-art performance on a recent benchmark dataset in the literature. We also derive a series of new benchmark datasets, including questions for multi-hop reasoning, questions paraphrased by neural translation model, and questions in human voice. Our method yields very promising results on all these challenging datasets.
Yuyu Zhang, Hanjun Dai, Zornitsa Kozareva, Alexander J. Smola
AAAI1
2018 A Metaheuristic Algorithm for Hiding Sensitive Itemsets
Jerry Chun-Wei Lin, Yuyu Zhang, Philippe Fournier-Viger, Youcef Djenouri, Ji Zhang 0001
DEXA (2)2
2018 Counting challenging crowds robustly using a multi-column multi-task convolutional neural network
Jinmeng Cao, Nan Wang 0013, Yuyu Zhang, Ling Zou 0002
Signal Process. Image Commun.4
2017 Learning Combinatorial Optimization Algorithms over Graphs
abstract
The design of good heuristics or approximation algorithms for NP-hard combinatorial optimization problems often requires significant specialized knowledge and trial-and-error. Can we automate this challenging, tedious process, and learn the algorithms instead? In many real-world applications, it is typically the case that the same optimization problem is solved again and again on a regular basis, maintaining the same problem structure but differing in the data. This provides an opportunity for learning heuristic algorithms that exploit the structure of such recurring problems. In this paper, we propose a unique combination of reinforcement learning and graph embedding to address this challenge. The learned greedy policy behaves like a meta-algorithm that incrementally constructs a solution, and the action is determined by the output of a graph embedding network capturing the current state of the solution. We show that our framework can be applied to a diverse range of optimization problems over graphs, and learns effective algorithms for the Minimum Vertex Cover, Maximum Cut and Traveling Salesman problems.
Elias B. Khalil, Hanjun Dai, Yuyu Zhang, Bistra Dilkina
NIPS3
2016 FLASH: Fast Bayesian Optimization for Data Analytic Pipelines
abstract
Modern data science relies on data analytic pipelines to organize interdependent computational steps. Such analytic pipelines often involve different algorithms across multiple steps, each with its own hyperparameters. To achieve the best performance, it is often critical to select optimal algorithms and to set appropriate hyperparameters, which requires large computational efforts. Bayesian optimization provides a principled way for searching optimal hyperparameters for a single algorithm. However, many challenges remain in solving pipeline optimization problems with high-dimensional and highly conditional search space. In this work, we propose Fast LineAr SearcH (FLASH), an efficient method for tuning analytic pipelines. FLASH is a two-layer Bayesian optimization framework, which firstly uses a parametric model to select promising algorithms, then computes a nonparametric model to fine-tune hyperparameters of the promising algorithms. FLASH also includes an effective caching algorithm which can further accelerate the search process. Extensive experiments on a number of benchmark datasets have demonstrated that FLASH significantly outperforms previous state-of-the-art methods in both search speed and accuracy. Using 50% of the time budget, FLASH achieves up to 20% improvement on test error rate compared to the baselines. FLASH also yields state-of-the-art performance on a real-world application for healthcare predictive modeling.
Yuyu Zhang, Mohammad Taha Bahadori, Jimeng Sun 0001
KDD1
2014 Sequential Click Prediction for Sponsored Search with Recurrent Neural Networks
abstract
Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the real-world sponsored search system, user's behaviors on ads yield high dependency on how the user behaved along with the past time, especially in terms of what queries she submitted, what ads she clicked or ignored, and how long she spent on the landing pages of clicked ads, etc. Inspired by these observations, we introduce a novel framework based on Recurrent Neural Networks (RNN). Compared to traditional methods, this framework directly models the dependency on user's sequential behaviors into the click prediction process through the recurrent structure in RNN. Large scale evaluations on the click-through logs from a commercial search engine demonstrate that our approach can significantly improve the click prediction accuracy, compared to sequence-independent approaches.
Yuyu Zhang, Hanjun Dai, Chang Xu 0008, Taifeng Wang, Jiang Bian 0002, Bin Wang 0004, Tie-Yan Liu
AAAI1
2013 Psychological advertising: exploring user psychology for click prediction in sponsored search
abstract
Precise click prediction is one of the key components in the sponsored search system. Previous studies usually took advantage of two major kinds of information for click prediction, i.e., relevance information representing the similarity between ads and queries and historical click-through information representing users' previous preferences on the ads. These existing works mainly focused on interpreting ad clicks in terms of what users seek (i.e., relevance information) and how users choose to click (historically clicked-through information). However, few of them attempted to understand why users click the ads. In this paper, we aim at answering this ``why'' question. In our opinion, users click those ads that can convince them to take further actions, and the critical factor is if those ads can trigger users' desires in their hearts. Our data analysis on a commercial search engine reveals that specific text patterns, e.g., ``official site'', ``$x\%$ off'', and ``guaranteed return in $x$ days'', are very effective in triggering users' desires, and therefore lead to significant differences in terms of click-through rate (CTR). These observations motivate us to systematically model user psychological desire in order for a precise prediction on ad clicks. To this end, we propose modeling user psychological desire in sponsored search according to Maslow's desire theory, which categorizes psychological desire into five levels and each one is represented by a set of textual patterns automatically mined from ad texts. We then construct novel features for both ads and users based on our definition on psychological desire and incorporate them into the learning framework of click prediction. Large scale evaluations on the click-through logs from a commercial search engine demonstrate that this approach can result in significant improvement in terms of click prediction accuracy, for both the ads with rich historical data and those with rare one. Further analysis reveals that specific pattern combinations are especially effective in driving click-through rates, which provides a good guideline for advertisers to improve their ad textual descriptions.
Taifeng Wang, Jiang Bian 0002, Yuyu Zhang, Tie-Yan Liu
KDD4