Information diffusion, which studies how information is propagated in social networks, has attracted considerable research effort recently. However, most existing approaches do not distinguish social roles that nodes may play in the diffusion process. In this paper, we study the interplay between users' social roles and their influence on information diffusion. We propose a Role-Aware INformation diffusion model (RAIN) that integrates social role recognition and diffusion modeling into a unified framework. We develop a Gibbs-sampling based algorithm to learn the proposed model using historical diffusion data. The proposed model can be applied to different scenarios. For instance, at the micro-level, the proposed model can be used to predict whether an individual user will repost a specific message; while at the macro-level, we can use the model to predict the scale and the duration of a diffusion process. We evaluate the proposed model on a real social media data set. Our model performs much better in both micro- and macro-level prediction than several alternative methods.

Extracting emotions from images has attracted much interest, in particular with the rapid development of social networks. The emotional impact is very important for understanding the intrinsic meanings of images. Despite many studies having been done, most existing methods focus on image content, but ignore the emotion of the user who published the image. One interesting question is: How does social effect correlate with the emotion expressed in an image? Specifically, can we leverage friends interactions (e.g., discussions) related to an image to help extract the emotions? In this paper, we formally formalize the problem and propose a novel emotion learning method by jointly modeling images posted by social users and comments added by their friends. One advantage of the model is that it can distinguish those comments that are closely related to the emotion expression for an image from the other irrelevant ones. Experiments on an open Flickr dataset show that the proposed model can significantly improve (+37.4% by F1) the accuracy for inferring user emotions. More interestingly, we found that half of the improvements are due to interactions between 1.0% of the closest friends.