Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs predominantly reflect the sensibilities of Western ideologies, often resulting in an outsider’s gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling tool called Kahani that generates culturally grounded visual stories for non-Western cultures. Our tool leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user’s prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of Kahani, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. The results of the qualitative and quantitative analysis performed in the user study show that Kahani’s visual stories are more culturally nuanced than those generated by ChatGPT-4. In 27 out of 36 comparisons, Kahani outperformed or was on par with ChatGPT-4, effectively capturing cultural nuances and incorporating more Culturally Specific Items (CSI), validating its ability to generate culturally grounded visual stories.

Generative models are increasingly being used in various applications, such as text generation, commonsense reasoning, and question-answering. To be effective globally, these models must be aware of and account for local socio-cultural contexts, making it necessary to have benchmarks to evaluate the models for their cultural familiarity. Since the training data for LLMs is web-based and the Web is limited in its representation of information, it does not capture knowledge present within communities that are not on the Web. Thus, these models exacerbate the inequities, semantic misalignment, and stereotypes from the Web. There has been a growing call for community-centered participatory research methods in NLP. In this work, we respond to this call by using participatory research methods to introduce DOSA, the first community-generated Dataset of 615 Social Artifacts, by engaging with 260 participants from 19 different Indian geographic subcultures. We use a gamified framework that relies on collective sensemaking to collect the names and descriptions of these artifacts such that the descriptions semantically align with the shared sensibilities of the individuals from those cultures. Next, we benchmark four popular LLMs and find that they show significant variation across regional sub-cultures in their ability to infer the artifacts.

Understanding interpersonal communication requires, in part, understanding the social context and norms in which a message is said.However, current methods for identifying offensive content in such communication largely operate independent of context, with only a few approaches considering community norms or prior conversation as context.Here, we introduce a new approach to identifying inappropriate communication by explicitly modeling the social relationship between the individuals.We introduce a new dataset of contextually-situated judgments of appropriateness and show that large language models can readily incorporate relationship information to accurately identify appropriateness in a given context.Using data from online conversations and movie dialogues, we provide insight into how the relationships themselves function as implicit norms and quantify the degree to which context-sensitivity is needed in different conversation settings.Further, we also demonstrate that contextualappropriateness judgments are predictive of other social factors expressed in language such as condescension and politeness.

Culture shapes people’s behavior, both online and offline. Surprisingly, there is sparse research on how cultural context affects network formation and content consumption on social media. We analyzed the friendship networks and dyadic relations between content producers and consumers across 73 countries through a cultural lens in a closed-network setting. Closed networks allow for intimate bonds and self-expression, providing a natural setting to study cultural differences in behavior. We studied three theoretical frameworks of culture - individualism, relational mobility, and tightness. We found that friendship networks formed across different cultures differ in egocentricity, meaning the connectedness between a user’s friends. Individualism, mobility, and looseness also significantly negatively impact how tie strength affects content consumption. Our findings show how culture affects social media behavior, and we outline how researchers can incorporate this in their work. Our work has implications for content recommendations and can improve content engagement.

This paper contains statements that may be offensive or upsetting.

Influencers play a crucial role in shaping public narratives through information creation and diffusion in the Global South. While public figures from various walks of life and their impact on public discourse have been studied, defence veterans as influencers of the political discourse have been largely overlooked. Veterans matter in the public spehere as a normatively important political lobby. They are also interesting because, unlike active-duty military officers, they are not restricted from taking public sides on politics, so their posts may provide a window into the views of those still in the service. In this work, we systematically analyze the engagement on Twitter of self-described defence-related accounts and politician accounts that post on defence-related issues. We find that self-described defence-related accounts disproportionately engage with the current ruling party in India. We find that politicians promote their closeness to the defence services and nationalist credentials through engagements with defence-related influencers. We briefly consider the institutional implications of these patterns and connections.