Recent major milestones have successfully reconstructed natural language from non-invasive brain signals (e.g.functional Magnetic Resonance Imaging (fMRI) and Electroencephalogram (EEG)) across subjects.However, we find current dataset splitting strategies for cross-subject brain-to-text decoding are wrong.Specifically, we first demonstrate that all current splitting methods suffer from data leakage problem, which refers to the leakage of validation and test data into training set, resulting in significant overfitting and overestimation of decoding models.In this study, we develop a right cross-subject data splitting criterion without data leakage for decoding fMRI and EEG signal to text.Some SOTA brain-to-text decoding models are re-evaluated correctly with the proposed criterion for further research.

Online recommenders have attained growing interest and created great revenue for businesses. Given numerous users and items, incremental update becomes a mainstream paradigm for learning large-scale models in industrial scenarios, where only newly arrived data within a sliding window is fed into the model, meeting the strict requirements of quick response. However, this strategy would be prone to overfitting to newly arrived data. When there exists a significant drift of data distribution, the long-term information would be discarded, which harms the recommendation performance. Conventional methods address this issue through native model-based continual learning methods, without analyzing the data characteristics for online recommenders. To address the aforementioned issue, we propose an incremental update framework for online recommenders with Data-Driven Prior (DDP), which is composed of Feature Prior (FP) and Model Prior (MP). The FP performs the click estimation for each specific value to enhance the stability of the training process. The MP incorporates previous model output into the current update while strictly following the Bayes rules, resulting in a theoretically provable prior for the robust update. In this way, both the FP and MP are well integrated into the unified framework, which is model-agnostic and can accommodate various advanced interaction models. Extensive experiments on two publicly available datasets as well as an industrial dataset demonstrate the superior performance of the proposed framework. © 2023 Copyright held by the owner/author(s). Publication rights licensed to ACM.

Industrial systems such as recommender systems and online advertising, have been widely equipped with multi-stage architectures, which are divided into several cascaded modules, including matching, pre-ranking, ranking and re-ranking. As a critical bridge between matching and ranking, existing pre-ranking approaches mainly endure sample selection bias (SSB) problem owing to ignoring the entire-chain data dependence, resulting in sub-optimal performances. In this paper, we rethink pre-ranking system from the perspective of the entire sample space, and propose Entire-chain Cross-domain Models (ECM), which leverage samples from the whole cascaded stages to effectively alleviate SSB problem. Besides, we design a fine-grained neural structure named ECMM to further improve the pre-ranking accuracy. Specifically, we propose a cross-domain multi-tower neural network to comprehensively predict for each stage result, and introduce the sub-networking routing strategy with L0 regularization to reduce computational costs. Evaluations on real-world large-scale traffic logs demonstrate that our pre-ranking models outperform SOTA methods while time consumption is maintained within an acceptable level, which achieves better trade-off between efficiency and effectiveness.

The exposure sequence is being actively studied for user interest modeling in Click-Through Rate (CTR) prediction. However, the existing methods for exposure sequence modeling bring extensive computational burden and neglect noise problems, resulting in an excessively latency and the limited performance in online recommenders. In this paper, we propose to address the high latency and noise problems via Gating-adapted wavelet multiresolution analysis (Gama), which can effectively denoise the extremely long exposure sequence and adaptively capture the implied multi-dimension user interest with linear computational complexity. This is the first attempt to integrate non-parametric multiresolution analysis technique into deep neural network to model user exposure sequence. Extensive experiments on large scale benchmark dataset and real production dataset confirm the effectiveness of Gama for exposure sequence modeling, especially in cold-start scenarios. Benefited from its low latency and high effecitveness, Gama has been deployed in our real large-scale industrial recommender, successfully serving over hundreds of millions users.

We propose a general Variational Embedding Learning Framework (VELF) for alleviating the severe cold-start problem in CTR prediction. VELF addresses the cold start problem via alleviating over-fits caused by data-sparsity in two ways: learning probabilistic embedding, and incorporating trainable and regularized priors which utilize the rich side information of cold start users and advertisements (Ads). The two techniques are naturally integrated into a variational inference framework, forming an end-to-end training process. Abundant empirical tests on benchmark datasets well demonstrate the advantages of our proposed VELF. Besides, extended experiments confirmed that our parameterized and regularized priors provide more generalization capability than traditional fixed priors.