Online advertising has become a dominant source of revenue of the Internet. In classic auction theory, only the auctioneer (i.e., the platform) and buyers (i.e., the advertisers) are involved, while the advertising audiences are ignored. For ecommerce advertising, however, the platform can provide coupons for the advertising audiences and nudge them into purchasing more products at lower prices (e.g., 2 dollars off the regular price). Such promotions can lead to an increase in amount and value of purchases. In this paper, we jointly design the coupon value computation, slot allocation, and payment of online advertising in an auto-bidding world. Firstly, we propose the auction mechanism, named CFA-auction (i.e., Coupon-For-the-Audiences-auction), which takes advertising audiences into account in the auction design. We prove the existence of pacing equilibrium, and show that CFA-auction satisfies the IC (incentive compatibility), IR (individual rationality) constraints. Then, we study the optimality of CFA-auction, and prove it can maintain an approximation of the optimal. Finally, experimental evaluation results on both offline dataset as well as online A/B test demonstrate the effectiveness of CFA-auction.

UI designers often correct false affordances and improve the discoverability of features when users have trouble determining if elements are tappable. We contribute a novel system that models the perceived tappability of mobile UI elements with a vision-based deep neural network and helps provide design insights with dataset-level and instance-level explanations of model predictions. Our system retrieves designs from similar mobile UI examples from our dataset using the latent space of our model. We also contribute a novel use of an interpretability algorithm, XRAI, to generate a heatmap of UI elements that contribute to a given tappability prediction. Through several examples, we show how our system can help automate elements of UI usability analysis and provide insights for designers to iterate their designs. In addition, we share findings from an exploratory evaluation with professional designers to learn how AI-based tools can aid UI design and evaluation for tappability issues.

Mobile User Interface Summarization generates succinct language descriptions of mobile screens for conveying important contents and functionalities of the screen, which can be useful for many language-based application scenarios. We present Screen2Words, a novel screen summarization approach that automatically encapsulates essential information of a UI screen into a coherent language phrase. Summarizing mobile screens requires a holistic understanding of the multi-modal data of mobile UIs, including text, image, structures as well as UI semantics, motivating our multi-modal learning approach. We collected and analyzed a large-scale screen summarization dataset annotated by human workers. Our dataset contains more than 112k language summarization across ∼ 22k unique UI screens. We then experimented with a set of deep models with different configurations. Our evaluation of these models with both automatic accuracy metrics and human rating shows that our approach can generate high-quality summaries for mobile screens. We demonstrate potential use cases of Screen2Words and open-source our dataset and model to lay the foundations for further bridging language and user interfaces.

The concept of conditional computation for deep nets has been proposed previously to improve model performance by selectively using only parts of the model conditioned on the sample it is processing. In this paper, we investigate input-dependent dynamic filter selection in deep convolutional neural networks (CNNs). The problem is interesting because the idea of forcing different parts of the model to learn from different types of samples may help us acquire better filters in CNNs, improve the model generalization performance and potentially increase the interpretability of model behavior. We propose a novel yet simple framework called GaterNet, which involves a backbone and a gater network. The backbone network is a regular CNN that performs the major computation needed for making a prediction, while a global gater network is introduced to generate binary gates for selectively activating filters in the backbone network based on each input. Extensive experiments on CIFAR and ImageNet datasets show that our models consistently outperform the original models with a large margin. On CIFAR-10, our model also improves upon state-of-the-art results.

Sparse connectivity is an important factor behind the success of convolutional neural networks and recurrent neural networks. In this paper, we consider the problem of learning sparse connectivity for feedforward neural networks (FNNs). The key idea is that a unit should be connected to a small number of units at the next level below that are strongly correlated. We use Chow-Liu's algorithm to learn a tree-structured probabilistic model for the units at the current level, use the tree to identify subsets of units that are strongly correlated, and introduce a new unit with receptive field over the subsets. The procedure is repeated on the new units to build multiple layers of hidden units. The resulting model is called a TRF-net. Empirical results show that, when compared to dense FNNs, TRF-net achieves better or comparable classification performance with much fewer parameters and sparser structures. They are also more interpretable.

We are interested in exploring the possibility and benefits of structure learning for deep models. As the first step, this paper investigates the matter for Restricted Boltzmann Machines (RBMs). We conduct the study with Replicated Softmax, a variant of RBMs for unsupervised text analysis. We present a method for learning what we call Sparse Boltzmann Machines, where each hidden unit is connected to a subset of the visible units instead of all of them. Empirical results show that the method yields models with significantly improved model fit and interpretability as compared with RBMs where each hidden unit is connected to all visible units.

Hierarchical latent tree analysis (HLTA) is recently proposed as a new method for topic detection. It differs fundamentally from the LDA-based methods in terms of topic definition, topic-document relationship, and learning method. It has been shown to discover significantly more coherent topics and better topic hierarchies. However, HLTA relies on the Expectation-Maximization (EM) algorithm for parameter estimation and hence is not efficient enough to deal with large datasets. In this paper, we propose a method to drastically speed up HLTA using a technique inspired by the advances in the method of moments. Empirical experiments show that our method greatly improves the efficiency of HLTA. It is as efficient as the state-of-the-art LDA-based method for hierarchical topic detection and finds substantially better topics and topic hierarchies.

The goal of precipitation nowcasting is to predict the future rainfall intensity in a local region over a relatively short period of time. Very few previous studies have examined this crucial and challenging weather forecasting problem from the machine learning perspective. In this paper, we formulate precipitation nowcasting as a spatiotemporal sequence forecasting problem in which both the input and the prediction target are spatiotemporal sequences. By extending the fully connected LSTM (FC-LSTM) to have convolutional structures in both the input-to-state and state-to-state transitions, we propose the convolutional LSTM (ConvLSTM) and use it to build an end-to-end trainable model for the precipitation nowcasting problem. Experiments show that our ConvLSTM network captures spatiotemporal correlations better and consistently outperforms FC-LSTM and the state-of-the-art operational ROVER algorithm for precipitation nowcasting.