E-commerce marketplaces are highly dynamic with constant competition. While this competition is challenging for many merchants, it also provides plenty of opportunities, e.g., by allowing them to automatically adjust prices in order to react to changing market situations. For practitioners however, testing automated pricing strategies is time-consuming and potentially hazardously when done in production. Researchers, on the other side, struggle to study how pricing strategies interact under heavy competition. As a consequence, we built an open continuous time framework to simulate dynamic pricing competition called Price Wars. The microservice-based architecture provides a scalable platform for large competitions with dozens of merchants and a large random stream of consumers. Our platform stores each event in a distributed log. This allows to provide different performance measures enabling users to compare profit and revenue of various repricing strategies in real-time. For researchers, price trajectories are shown which ease evaluating mutual price reactions of competing strategies. Furthermore, merchants can access historical marketplace data and apply machine learning. By providing a set of customizable, artificial merchants, users can easily simulate both simple rule-based strategies as well as sophisticated data-driven strategies using demand learning to optimize their pricing strategies.

Modern e-commerce platforms pose both opportunities as well as hurdles for merchants. While merchants can observe markets at any point in time and automatically reprice their products, they also have to compete simultaneously with dozens of competitors. Currently, retailers lack the possibility to test, develop, and evaluate their algorithms appropriately before releasing them into the real world. At the same time, it is challenging for researchers to investigate how pricing strategies interact with each other under heavy competition. To study dynamic pricing competition on online marketplaces, we built an open simulation platform. To be both flexible and scalable, the platform has a microservice-based architecture and handles large numbers of competing merchants and arriving consumers. It allows merchants to deploy the full width of pricing strategies, from simple rule-based strategies to more sophisticated data-driven strategies using machine learning. Our platform enables analyses of how a strategy's performance is affected by customer behavior, price adjustment frequencies, the competitors' strategies, and the exit/entry of competitors. Moreover, our platform allows to study the long-term behavior of self-adapting strategies.

In this paper we present a novel experiment to explore the impact of avatar realism on the illusion of virtual body ownership (IVBO) in immersive virtual environments, with full-body avatar embodiment and freedom of movement. We evaluated four distinct avatars (a humanoid robot, a block-man, and both male and female human adult) presenting an increasing level of anthropomorphism in their detailed compositions Our results revealed that each avatar elicited a relatively high level of illusion. However both machine-like and cartoon-like avatars elicited an equivalent IVBO, slightly superior to the human-ones. A realistic human appearance is therefore not a critical top-down factor of IVBO, and could lead to an Uncanney Valley effect.