Fringe groups and organizations have a long history of using euphemisms—ordinary-sounding words with a secret meaning—to conceal what they are discussing. Nowadays, one common use of euphemisms is to evade content moderation policies enforced by social media platforms. Existing tools for enforcing policy automatically rely on keyword searches for words on a "ban list", but these are notoriously imprecise: even when limited to swearwords, they can still cause embarrassing false positives [1]. When a commonly used ordinary word acquires a euphemistic meaning, adding it to a keyword-based ban list is hopeless: consider "pot" (storage container or marijuana?) or "heater" (household appliance or firearm?) The current generation of social media companies instead hire staff to check posts manually, but this is expensive, inhumane, and not much more effective. It is usually apparent to a human moderator that a word is being used euphemistically, but they may not know what the secret meaning is, and therefore whether the message violates policy. Also, when a euphemism is banned, the group that used it need only invent another one, leaving moderators one step behind.This paper will demonstrate unsupervised algorithms that, by analyzing words in their sentence-level context, can both detect words being used euphemistically, and identify the secret meaning of each word. Compared to the existing state of the art, which uses context-free word embeddings, our algorithm for detecting euphemisms achieves 30–400% higher detection accuracies of unlabeled euphemisms in a text corpus. Our algorithm for revealing euphemistic meanings of words is the first of its kind, as far as we are aware. In the arms race between content moderators and policy evaders, our algorithms may help shift the balance in the direction of the moderators.

We study the problem of modeling human mobility from semantic trace data, wherein each GPS record in a trace is associated with a text message that describes the user's activity. Existing methods fall short in unveiling human movement regularities for such data, because they either do not model the text data at all or suffer from text sparsity severely. We propose SHMM, a multi-modal spherical hidden Markov model for semantics-rich human mobility modeling. Under the hidden Markov assumption, SHMM models the generation process of a given trace by jointly considering the observed location, time, and text at each step of the trace. The distinguishing characteristic of SHMM is the text modeling part. We use fixed-size vector representations to encode the semantics of the text messages, and model the generation of the l2-normalized text embeddings on a unit sphere with the von Mises-Fisher (vMF) distribution. Compared with other alternatives like multi-variate Gaussian, our choice of the vMF distribution not only incurs much fewer parameters, but also better leverages the discriminative power of text embeddings in a directional metric space. The parameter inference for the vMF distribution is non-trivial since it involves functional inversion of ratios of Bessel functions. We theoretically prove, for the first time, that: 1) the classical Expectation-Maximization algorithm is able to work with vMF distributions; and 2) while closed-form solutions are hard to be obtained for the M-step, Newton's method is guaranteed to converge to the optimal solution with quadratic convergence rate. We have performed extensive experiments on both synthetic and real-life data. The results on synthetic data verify our theoretical analysis; while the results on real-life data demonstrate that SHMM learns meaningful semantics-rich mobility models, outperforms state-of-the-art mobility models for next location prediction, and incurs lower training cost.