In opinion polls, the public frequently claim to value their privacy. However, individuals often seem to overlook the principle, contributing to a disparity labelled the 'Privacy Paradox'. The growth of the Internet-of-Things (IoT) is frequently claimed to place privacy at risk. However, the Paradox remains underexplored in the IoT. In addressing this, we first conduct an online survey (N = 170) to compare public opinions of IoT and less-novel devices. Although we find users perceive privacy risks, many still decide to purchase smart devices. With the IoT rated less usable/familiar, we assert that it constrains protective behaviour. To explore this hypothesis, we perform contextualised interviews (N = 40) with the public. In these dialogues, owners discuss their opinions and actions with a personal device. We find the Paradox is significantly more prevalent in the IoT, frequently justified by a lack of awareness. We finish by highlighting the qualitative comments of users, and suggesting practical solutions to their issues. This is the first work, to our knowledge, to evaluate the Privacy Paradox over a broad range of technologies.

Privacy is a concept found throughout human history and opinion polls suggest that the public value this principle. However, while many individuals claim to care about privacy, they are often perceived to express behaviour to the contrary. This phenomenon is known as the Privacy Paradox and its existence has been validated through numerous psychological, economic and computer science studies. Several contributory factors have been suggested including user interface design, risk salience, social norms and default configurations. We posit that the further proliferation of the Internet-of-Things (IoT) will aggravate many of these factors, posing even greater risks to individuals' privacy. This paper explores the evolution of both the paradox and the IoT, discusses how privacy risk might alter over the coming years, and suggests further research required to address a reasonable balance. We believe both technological and socio-technical measures are necessary to ensure privacy is protected in a world of ubiquitous technology.