Promoting cold items to achieve rapid growth remains a fundamental challenge in billion-scale recommendation systems, as traditional natural/organic recommendation approaches primarily focus on Click-Through Rate (CTR) optimization, which naturally limits the exposure and spread of cold items. Recently, the AliBoost (V1) framework introduced boosting strategies to promote cold items to users most likely to click them. However, it still follows the same CTR-oriented optimization approach, thereby limiting long-term ecosystem health. In this work, we present the CTR-growth balanced boosting framework AliBoostV2, which explicitly considers the growth value of boosting candidate users and selects optimal users to balance immediate CTR goals with long-term growth potential. AliBoostV2 includes two key innovations: (1) a tailored Growth Potential Prediction module using counterfactual reasoning to estimate the additional natural traffic generated by each potential boosting exposure, and (2) a Dynamic CTR-Growth Boosting strategy that dynamically captures users' different interaction patterns across various time periods and delivers to users who can both click and contribute to growth simultaneously. AliBoostV2 has been deployed in production across Alibaba and Taobao's main platforms over the past six months, successfully cold-starting over one billion new items. Compared to the AliBoost (V1) framework, our approach achieves significant improvements of over 17.54% in both clicks and gross merchandise value (GMV) for cold items within a 180-day period. Extensive online analyses and rigorous A/B testing demonstrate the effectiveness of AliBoostV2 in addressing critical ecosystem challenges in billion-scale recommendation.

Predicting click-through rates is crucial in various fields, including online advertising and recommendation systems. The key to improving the performance of CTR prediction lies in learning a robust user representation, particularly by analyzing their historical behaviors. Previous studies usually model behavior sequences through attention-based sequence models or graph-based methods, which usually struggle to explore diverse latent interests or accurately model user behaviors. Moreover, this challenge is exacerbated when users' historical behaviors are sparse, a common issue in real-world business-to-business (B2B) e-commerce scenarios. In this paper, we propose a novel Graph-Enhanced Interest Network (GEIN) to capture users' latent intents and facilitate the sequential learning of sparse behavior sequences. Specifically, we first construct a hierarchical item-intent heterogeneous graph to enrich the representation of sparse behaviors using diverse information from graphs. Next, we build a user-level behavior interest factor graph to accurately capture user interests. Additionally, a contrastive learning mechanism is incorporated to mitigate the negative robustness impacts caused by sparsity. Extensive experiments on real-world datasets demonstrate that our proposed GEIN outperforms a wide range of state-of-the-art methods. Furthermore, online A/B testing also confirms the superiority of GEIN over competing baselines in a real-world production environment.

To cater to users' desire for an immersive browsing experience, numerous e-commerce platforms provide various recommendation scenarios, with a focus on Trigger-Induced Recommendation (TIR) tasks. However, the majority of current TIR methods heavily rely on the trigger item to understand user intent, lacking a higher-level exploration and exploitation of user intent (e.g., popular items and complementary items), which may result in an overly convergent understanding of users' short-term intent and can be detrimental to users' long-term purchasing experiences. Moreover, users' short-term intent shows uncertainty and is affected by various factors such as browsing context and historical behaviors, which poses challenges to user intent modeling. To address these challenges, we propose a novel model called Deep Uncertainty Intent Network (DUIN), comprising three essential modules: i) Explicit Intent Exploit Module extracting explicit user intent using the contrastive learning paradigm; ii) Latent Intent Explore Module exploring latent user intent by leveraging the multi-view relationships between items; iii) Intent Uncertainty Measurement Module offering a distributional estimation and capturing the uncertainty associated with user intent. Experiments on three real-world datasets demonstrate the superior performance of DUIN compared to existing baselines. Notably, DUIN has been deployed across all TIR scenarios in our e-commerce platform, with online A/B testing results conclusively validating its superiority.

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to explicitly express their instant interests via trigger items, is emerging as an essential role in many e-commerce platforms, e.g., Alibaba.com and Amazon. Without explicitly modeling the user's instant interest, traditional recommendation methods usually obtain sub-optimal results in TIR. Even though there are a few methods considering the trigger and target items simultaneously to solve this problem, they still haven't taken into account temporal information of user behaviors, the dynamic change of user instant interest when the user scrolls down and the interactions between the trigger and target items. To tackle these problems, we propose a novel method -- Deep Evolutional Instant Interest Network (DEI2N), for click-through rate prediction in TIR scenarios. Specifically, we design a User Instant Interest Modeling Layer to predict the dynamic change of the intensity of instant interest when the user scrolls down. Temporal information is utilized in user behavior modeling. Moreover, an Interaction Layer is introduced to learn better interactions between the trigger and target items. We evaluate our method on several offline and real-world industrial datasets. Experimental results show that our proposed DEI2N outperforms state-of-the-art baselines. In addition, online A/B testing demonstrates the superiority over the existing baseline in real-world production environments.

Click-through rate prediction plays an important role in many fields, such as recommender and advertising systems. It is one of the crucial parts to improve user experience and increase industry revenue. Recently, several deep learning-based models are successfully applied to this area. Some existing studies further model user representation based on user historical behavior sequence, in order to capture dynamic and evolving interests. We observe that users usually have multiple interests at a time and the latent dominant interest is expressed by the behavior. The switch of latent dominant interest results in the behavior changes. Thus, modeling and tracking latent multiple interests would be beneficial. In this paper, we propose a novel method named as Deep Multi-Interest Network (DMIN) which models user's latent multiple interests for click-through rate prediction task. Specifically, we design a Behavior Refiner Layer using multi-head self-attention to capture better user historical item representations. Then the Multi-Interest Extractor Layer is applied to extract multiple user interests. We evaluate our method on three real-world datasets. Experimental results show that the proposed DMIN outperforms various state-of-the-art baselines in terms of click-through rate prediction task.