Many data-driven personalized services require that private data of users is scored against a trained machine learning model. In this paper we propose a novel protocol for privacy-preserving classification of decision trees, a popular machine learning model in these scenarios. Our solutions is composed out of building blocks, namely a secure comparison protocol, a protocol for obliviously selecting inputs, and a protocol for multiplication. By combining some of the building blocks for our decision tree classification protocol, we also improve previously proposed solutions for classification of support vector machines and logistic regression models. Our protocols are information theoretically secure and, unlike previously proposed solutions, do not require modular exponentiations. We show that our protocols for privacy-preserving classification lead to more efficient results from the point of view of computational and communication complexities. We present accuracy and runtime results for seven classification benchmark datasets from the UCI repository.

User profiling from user generated content (UGC) is a common practice that supports the business models of many social media companies. Existing systems require that the UGC is fully exposed to the module that constructs the user profiles. In this paper we show that it is possible to build user profiles without ever accessing the user's original data, and without exposing the trained machine learning models for user profiling - which are the intellectual property of the company - to the users of the social media site. We present VirtualIdentity, an application that uses secure multi-party cryptographic protocols to detect the age, gender and personality traits of users by classifying their user-generated text and personal pictures with trained support vector machine models in a privacy preserving manner.