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Zhihong Dong

dblp:187/9174 · DBLP profile ↗
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3ranked-venue papers
1as first author
3since 2021 · last 2026
0009-0006-1543-2158ORCID · corroborated

Domains — the database's venue-derived domains; a paper can count in several

Systems, architecture and hardware · 1 · 1 first-author · 1 since 2021Computer networks · 1 · 1 since 2021Databases, data management, data science and information retrieval · 1 · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Databases, data mining, and information retrieval
1 paper
Recommender systems · 88% Information retrieval · 12%

Topics — the 4 heaviest of 4, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Recommender systems
conversion rate prediction
0.712023
Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising · SIGIR 2023
Recommender systems › conversion rate prediction
delayed feedback
0.712023
Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising · SIGIR 2023
Recommender systems
click-through rate prediction
0.212023
Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising · SIGIR 2023
Information retrieval
online advertising
0.212023
Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising · SIGIR 2023

Methods — techniques the papers use, named apart from their topics

online transfer learning · 0.7neural satellite network · 0.7adaptive waiting window · 0.7
YearPublicationVenuePosition
2026 Mining one-off high average utility episodes for process event logs
Zhihong Dong, Jing Liu 0066, Youxi Wu
Future Gener. Comput. Syst.1
2024 Modeling and analysis of computation offloading in NOMA-based fog radio access networks
Lixia Lin, Zhihong Dong
Wirel. Networks3
2023 Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising
abstract
The delayed feedback is becoming one of the main obstacles in online advertising due to the pervasive deployment of the cost-per-conversion display strategy requesting a real-time conversion rate (CVR) prediction. It makes the observed data contain a large number of fake negatives that temporarily have no feedback but will convert later. Training on such biased data distribution would severely harm the performance of models. Prevailing approaches wait for a set period of time to see if samples convert before training on them, but solutions to guaranteeing data freshness remain under-explored by current research. In this work, we propose Delayed Feed-back modeling via neural Satellite Networks (DFSN for short) for online CVR prediction. It tackles the issue of data freshness to permit adaptive waiting windows. We first assign a long waiting window for our main model to cover most of conversions and greatly reduce fake negatives. Meanwhile, two kinds of satellite models are devised to learn from the latest data, and online transfer learning techniques are utilized to sufficiently exploit their knowledge. With information from satellites, our main model can deal with the issue of data freshness, achieving better performance than previous methods. Extensive experiments on two real-world advertising datasets demonstrate the superiority of our model.
Haoming Li 0011, Xiang Ao 0001, Yuyao Guo, Zhihong Dong, Ruobing Zhang, Jianfeng Tong, Qing He 0003
SIGIR5