Traditional Click-Through Rate (CTR) prediction models are usually trained and deployed in a single scenario. However, large-scale commercial platforms usually contain multiple recommendation scenarios, the traffic characteristics of which may be significantly different. Recent studies have proved that learning a unified model to serve multiple scenarios is effective in improving the overall performance. However, most existing approaches suffer from various limitations respectively, such as insufficient distinction modeling, inefficiency with the increase of scenarios, and lack of interpretability. More importantly, as far as we know, none of existing Multi-Scenario Modeling approaches takes explicit feature interaction into consideration when modeling scenario distinctions, which limits the expressive power of the network and thus impairs the performance. In this paper, we propose a novel Scenario-Adaptive Feature Interaction framework named SATrans, which models scenario discrepancy as the distinction of patterns in feature correlations. Specifically, SATrans is built on a Transformer architecture to learn high-order feature interaction and involves the scenario information in the modeling of self-attention to capture distribution shifts across scenarios. We provide various implementations of our framework to boost the performance, and experiments on both public and industrial datasets show that SATrans 1) significantly outperforms existing state-of-the-art approaches for prediction, 2) is parameter-efficient as the space complexity grows marginally with the increase of scenarios, 3) offers good interpretability in both instance-level and scenario-level. We have deployed the model in WeChat Official Account Platform and have seen more than 2.84% online CTR increase on average in three major scenarios.

In this paper, we introduce a new self-supervised rationalization method, called KGRec, for knowledge-aware recommender systems. To effectively identify informative knowledge connections, we propose an attentive knowledge rationalization mechanism that generates rational scores for knowledge triplets. With these scores, KGRec integrates generative and contrastive self-supervised tasks for recommendation through rational masking. To highlight rationales in the knowledge graph, we design a novel generative task in the form of masking-reconstructing. By masking important knowledge with high rational scores, KGRec is trained to rebuild and highlight useful knowledge connections that serve as rationales. To further rationalize the effect of collaborative interactions on knowledge graph learning, we introduce a contrastive learning task that aligns signals from knowledge and user-item interaction views. To ensure noise-resistant contrasting, potential noisy edges in both graphs judged by the rational scores are masked. Extensive experi-ments on three real-world datasets demonstrate that KGRec outperforms state-of-the-art methods. We also provide the implementation codes for our approach at https://github.com/HKUDS/KGRec.

Graph neural networks (GNNs) have emerged as the state-of-the-art paradigm for collaborative filtering (CF). To improve the representation quality over limited labeled data, contrastive learning has attracted attention in recommendation and benefited graph-based CF model recently. However, the success of most contrastive methods heavily relies on manually generating effective contrastive views for heuristic-based data augmentation. This does not generalize across different datasets and downstream recommendation tasks, which is difficult to be adaptive for data augmentation and robust to noise perturbation. To fill this crucial gap, this work proposes a unified Automated Collaborative Filtering (AutoCF) to automatically perform data augmentation for recommendation. Specifically, we focus on the generative self-supervised learning framework with a learnable augmentation paradigm that benefits the automated distillation of important self-supervised signals. To enhance the representation discrimination ability, our masked graph autoencoder is designed to aggregate global information during the augmentation via reconstructing the masked subgraph structures. Experiments and ablation studies are performed on several public datasets for recommending products, venues, and locations. Results demonstrate the superiority of AutoCF against various baseline methods. We release the model implementation at https://github.com/HKUDS/AutoCF.

Current sequential recommender systems are proposed to tackle the dynamic user preference learning with various neural techniques, such as Transformer and Graph Neural Networks (GNNs). However, inference from the highly sparse user behavior data may hinder the representation ability of sequential pattern encoding. To address the label shortage issue, contrastive learning (CL) methods are proposed recently to perform data augmentation in two fashions: (i) randomly corrupting the sequence data (e.g., stochastic masking, reordering); (ii) aligning representations across pre-defined contrastive views. Although effective, we argue that current CL-based methods have limitations in addressing popularity bias and disentangling of user conformity and real interest. In this paper, we propose a new Debiased Contrastive learning paradigm for Recommendation (DCRec) that unifies sequential pattern encoding with global collaborative relation modeling through adaptive conformity-aware augmentation. This solution is designed to tackle the popularity bias issue in recommendation systems. Our debiased contrastive learning framework effectively captures both the patterns of item transitions within sequences and the dependencies between users across sequences. Our experiments on various real-world datasets have demonstrated that DCRec significantly outperforms state-of-the-art baselines, indicating its efficacy for recommendation. To facilitate reproducibility of our results, we make our implementation of DCRec publicly available at: https://github.com/HKUDS/DCRec.