Unsupervised 3D object detection leverages heuristic algorithms to discover potential objects, offering a promising route to reduce annotation costs in autonomous driving. Existing approaches mainly generate pseudo labels and refine them through self-training iterations. However, these pseudo-labels are often incorrect at the beginning of training, resulting in misleading the optimization process. Moreover, effectively filtering and refining them remains a critical challenge. In this paper, we propose $\textbf{OWL}$ for unsupervised 3D object detection by occupancy guided warm-up and large-model priors reasoning. OWL first employs an Occupancy Guided Warm-up (OGW) strategy to initialize the backbone weight with spatial perception capabilities, mitigating the interference of incorrect pseudo-labels on network convergence. Furthermore, OWL introduces an Instance-Cued Reasoning (ICR) module that leverages the prior knowledge of large models to assess pseudo-label quality, enabling precise filtering and refinement. Finally, we design a WAS (Weight-adapted Self-training) strategy to dynamically re-weight pseudo-labels, improving the performance through self-training. Extensive experiments on Waymo Open Dataset (WOD) and KITTI demonstrate that OWL outperforms state-of-the-art unsupervised methods by over 15.0\% mAP, revealing the effectiveness of our method.

Recently, sparsely-supervised 3D object detection has gained great attention, achieving performance close to fully-supervised 3D detectors while requiring only a few annotated instances. Nevertheless, these methods suffer challenges when accurate labels are extremely absent. In this paper, we propose a boosting strategy, termed SP3D, explicitly utilizing the cross-modal semantic prompts generated from Large Multimodal Models (LMMs) to boost the 3D detector with robust feature discrimination capability under sparse annotation settings. Specifically, we first develop a Confident Points Semantic Transfer (CPST) module that generates accurate cross-modal semantic prompts through boundary-constrained center cluster selection. Based on these accurate semantic prompts, which we treat as seed points, we introduce a Dynamic Cluster Pseudo-label Generation (DCPG) module to yield pseudo-supervision signals from the geometry shape of multi-scale neighbor points. Additionally, we design a Distribution Shape score (DS score) that chooses high-quality supervision signals for the initial training of the 3D detector. Experiments on the KITTI dataset and Waymo Open Dataset (WOD) have validated that SP3D can enhance the performance of sparsely supervised detectors by a large margin under meager labeling conditions. Moreover, we verified SP3D in the zero-shot setting, where its performance exceeded that of the state-of-the-art methods. The code is available at https://github.com/xmuqimingxia/SP3D.