Social media platforms are popular tools for disseminating targeted information during major public events like elections or pandemics. Systematic analysis of the message traffic can provide valuable insights into prevailing opinions and social dynamics among different segments of the population. We are specifically interested in influence spread, and in particular whether more deliberate influence operations can be detected. However, filtering out the essential messages with telltale influence indicators from the extensive and often chaotic social media traffic is a major challenge.In this paper we present a novel approach to extract influence indicators from messages circulating among groups of users discussing particular topics. We build upon the the concept of a convo to identify influential authors who are actively promoting some particular agenda around that topic within the group. We focus on two influence indicators: the (control of) agenda and the use of emotional language.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

Information diffusion models typically assume a discrete timeline in which an information token spreads in the network. Since users in real-world networks vary significantly in their intensity and periods of activity, our objective in this work is to answer: How to determine a temporal scale that best agrees with the observed information propagation within a network? A key limitation of existing approaches is that they aggregate the timeline into fixed-size windows, which may not fit all network nodes' activity periods. We propose the notion of a heterogeneous network clock: a mapping of events to discrete timestamps that best explains their occurrence according to a given cascade propagation model. We focus on the widely-adopted independent cascade (IC) model and formalize the optimal clock as the one that maximizes the likelihood of all observed cascades. The single optimal clock (OC) problem can be solved exactly in polynomial time. However, we prove that learning multiple optimal clocks (kOC), corresponding to temporal patterns of groups of network nodes, is NP-hard. We propose scalable solutions that run in almost linear time in the total number of cascade activations and discuss approximation guarantees for each variant. Our algorithms and their detected clocks enable improved cascade size classification (up to 8% F1 lift) and improved missing cascade data inference (0.15 better recall). We also demonstrate that the network clocks exhibit consistency within the type of content diffusing in the network and are robust with respect to the propagation probability parameters of the IC model.