To analyze and process graph data, researchers have proposed Graph Neural Network (GNN) models. In this paper, we focus on methods for boosting the performance of existing GNN models and propose GraphHI, a GNN framework that integrates Hidden Insights to enhance the performance of a given GNN model. We propose to utilize both inter-model and intra-model hidden insights. The inter-model hidden insights encompass the embedding vectors and logit vectors derived from other pretrained models using the same graph data. The intra-model hidden insights incorporate the embedding vectors of other nodes from the same GNN model. To optimize the suitability of hidden insights for GNN model training, we conduct a theoretical analysis of the influence of various forms of the transformed logits and the parameter$T$in the data transformation function. Based on this analysis, a method for setting dynamic personalized parameters in the data transformation is proposed, which is tailored to the current state of each node in the GNN model. To integrate multiple sources of hidden insights, we propose ALC, an algorithm that dynamically sets appropriate combination coefficients for various loss terms. The experimental results show that GraphHI can boost the performance of GNN models using different pretrained models in four different tasks.

It has become increasingly common that sponsored content (i.e., paid ads) and non-sponsored content are jointly displayed to users, especially on e-commerce platforms. Thus, both of these contents may interact together to influence their engagement behaviors. In general, sponsored content helps brands achieve their marketing goals and provides ad revenue to the platforms. In contrast, non-sponsored content contributes to the long-term health of the platform through increasing users' engagement. A key conundrum to platforms is learning how to blend both of these contents allowing their interactions to be considered and balancing these business objectives. This paper proposes a system built for this purpose and applied to product detail pages of JD.COM, an e-commerce company. This system achieves three objectives: (a) Optimization of competing business objectives via Virtual Bids allowing the expressiveness of the valuation of the platform for these objectives. (b) Modeling the users' click behaviors considering explicitly the influence exerted by the sponsored and non-sponsored content displayed alongside through a deep learning approach. (c) Consideration of a Vickrey-Clarke-Groves (VCG) Auction design compatible with the allocation of ads and its induced externalities. Experiments are presented demonstrating the performance of the proposed system. Moreover, our approach is fully deployed and serves all traffic through JD.COM's mobile application.

Multi-label recognition (MLR) with incomplete labels is very challenging. Recent works strive to explore the image-to-label correspondence in the vision-language model, i.e., CLIP [22], to compensate for insufficient annotations. In spite of promising performance, they generally overlook the valuable prior about the label-to-label correspondence. In this paper, we advocate remedying the deficiency of label supervision for the MLR with incomplete labels by deriving a structured semantic prior about the label-to-label corre-spondence via a semantic prior prompter. We then present a novel Semantic Correspondence Prompt Network (SCP-Net), which can thoroughly explore the structured semantic prior. A Prior-Enhanced Self-Supervised Learning method is further introduced to enhance the use of the prior. Comprehensive experiments and analyses on several widely used benchmark datasets show that our method significantly out-performs existing methods on all datasets, well demonstrating the effectiveness and the superiority of our method. Our code will be available at https://github.com/jameslahm/SCPNet.

Collecting full annotations to construct multi-label datasets is difficult and labor-consuming. As an effective solution to relieve the annotation burden, single positive multi-label learning (SPML) draws increasing attention from both academia and industry. It only annotates each image with one positive label, leaving other labels unobserved. Therefore, existing methods strive to explore the cue of unobserved labels to compensate for the insufficiency of label supervision. Though achieving promising performance, they generally consider labels independently, leaving out the inherent hierarchical semantic relationship among labels which reveals that labels can be clustered into groups. In this paper, we propose a hierarchical prompt learning method with a novel Hierarchical Semantic Prompt Network (HSPNet) to harness such hierarchical semantic relationships using a large-scale pretrained vision and language model, i.e., CLIP, for SPML. We first introduce a Hierarchical Conditional Prompt (HCP) strategy to grasp the hierarchical label-group dependency. Then we equip a Hierarchical Graph Convolutional Network (HGCN) to capture the high-order inter-label and inter-group dependencies. Comprehensive experiments and analyses on several benchmark datasets show that our method significantly outperforms the state-of-the-art methods, well demonstrating its superiority and effectiveness. Our code will be available at https://github.com/jameslahm/HSPNet.

Aspect-based sentiment analysis (ABSA) has received increasing attention recently. ABSA can be divided into multiple tasks according to the different extracted elements. Existing generative methods usually treat the output as a whole string rather than the combination of different elements and only focus on a single task at once. This paper proposes a unified generative multi-task framework that can solve multiple ABSA tasks by controlling the type of task prompts consisting of multiple element prompts. Further, the proposed approach can train on simple tasks and transfer to difficult tasks by assembling task prompts, like assembling Lego bricks. We conduct experiments on six ABSA tasks across multiple benchmarks. Our proposed multi-task approach achieves new state-of-the-art results in almost all tasks and competitive results in task transfer scenarios.

Conducting experiments with objectives that take significant delays to materialize (e.g. conversions, add-to-cart events, etc.) is challenging. Although the classical “split sample testing” is still valid for the delayed feedback, the experiment will take longer to complete, which also means spending more resources on worse-performing strategies due to their fixed allocation schedules. Alternatively, adaptive approaches such as “multi-armed bandits” are able to effectively reduce the cost of experimentation. But these methods generally cannot handle delayed objectives directly out of the box. This paper presents an adaptive experimentation solution tailored for delayed binary feedback objectives by estimating the real underlying objectives before they materialize and dynamically allocating variants based on the estimates. Experiments show that the proposed method is more efficient for delayed feedback compared to various other approaches and is robust in different settings. In addition, we describe an experimentation product powered by this algorithm. This product is currently deployed in the online experimentation platform of JD.com, a large e-commerce company and a publisher of digital ads.

In product description generation (PDG), the user-cared aspect is critical for the recommendation system, which can not only improve user's experiences but also obtain more clicks. High-quality customer reviews can be considered as an ideal source to mine user-cared aspects. However, in reality, a large number of new products (known as long-tailed commodities) cannot gather sufficient amount of customer reviews, which brings a big challenge in the product description generation task. Existing works tend to generate the product description solely based on item information, i.e., product attributes or title words, which leads to tedious contents and cannot attract customers effectively. To tackle this problem, we propose an adaptive posterior network based on Transformer architecture that can utilize user-cared information from customer reviews. Specifically, we first extend the self-attentive Transformer encoder to encode product titles and attributes. Then, we apply an adaptive posterior distillation module to utilize useful review information, which integrates user-cared aspects to the generation process. Finally, we apply a Transformer-based decoding phase with copy mechanism to automatically generate the product description. Besides, we also collect a large-scare Chinese product description dataset to support our work and further research in this field. Experimental results show that our model is superior to traditional generative models in both automatic indicators and human evaluation.

Product search is the most common way for people to satisfy their shopping needs on e-commerce websites. Products are typically annotated with one of several broad categorical tags, such as "Clothing" or "Electronics", as well as finer-grained categories like "Refrigerator" or "TV", both under "Electronics". These tags are used to construct a hierarchy of query categories. Distributions of features such as price and brand popularity vary wildly across query categories. In addition, feature importance for the purpose of CTR/CVR predictions differs from one category to another. In this work, we leverage the Mixture of Expert (MoE) framework to learn a ranking model that specializes for each query category. In particular, our gate network relies solely on the category ids extracted from the user query.While classical MoE's pick expert towers spontaneously for each input example, we explore two techniques to establish more explicit and transparent connections between the experts and query categories. To help differentiate experts on their domain specialties, we introduce a form of adversarial regularization among the expert outputs, forcing them to disagree with one another. As a result, they tend to approach each prediction problem from different angles, rather than copying one another. This is validated by a much stronger clustering effect of the gate output vectors under different categories. In addition, soft gating constraints based on the categorical hierarchy are imposed to help similar products choose similar gate values. and make them more likely to share similar experts. This allows aggregation of training data among smaller sibling categories to overcome data scarcity.Experiments on a learning-to-rank dataset collected from the JD e-commerce search log demonstrate that MoE with these improvements consistently outperforms competing models, in terms of offline metrics and online AB tests.

Inferring substitutable and complementary items is an important and fundamental concern for recommendation in e-commerce websites. However, the item relationships in real-world are usually heterogeneous, posing great challenges to conventional methods that can only deal with homogeneous relationships. More specifically, for this problem, there is a lack of in-depth investigation on 1) decoupling item semantics for modeling heterogeneous item relationships, and at the same time, 2) incorporating mutual influence between different relationships. To fill this gap, we propose a novel solution, namely Decoupled Graph Convolutional Network (DecGCN), to solve the problem of inferring substitutable and complementary items. DecGCN is designed to model item substitutability and complementarity in separated embedding spaces, and is equipped with a two-step integration scheme,where inherent influences between 1) different graph structures and 2) different item semantics are captured. Our experiments on three real-world datasets demonstrate that DecGCN is more effective than the state-of-the-art baselines for the problem at hand. We also conduct offline and online A/B tests on large-scale industrial data, where the results show that DecGCN is effective to be deployed in real-world applications. We release the codes at https://github.com/liuyiding1993/CIKM2020_DecGCN.

Embedding mechanism plays an important role in Click-Through-Rate (CTR) prediction. Essentially, it tries to learn a new feature space with some learned latent properties as the basis, and maps the high dimensional and categorical raw data to dense, rich and expressive representations, i.e., the embedding features. Current researches usually focus on learning the interactions through operations on the whole embedding features without considering the relations among the learned latent properties. In this paper, we find it has clear positive effects on CTR prediction to model such relations and propose a novel Dimension Relation Module (DRM) to capture them through dimension recalibration. We show that DRM can improve the performance of existing models consistently and the improvements are more obvious when the embedding dimension is higher. We further boost Field-wise and Element-wise embedding methods with our DRM and name this new model FED network. Extensive experiments demonstrate that FED is very powerful in CTR prediction task and achieves new state-of-the-art results on Criteo, Avazu and JD.com datasets.

Relevance has significant impact on user experience and business profit for e-commerce search platform. In this work, we propose a data-driven framework for search relevance prediction, by distilling knowledge from BERT and related multi-layer Transformer teacher models into simple feed-forward networks with large amount of unlabeled data. The distillation process produces a student model that recovers more than 97% test accuracy of teacher models on new queries, at a serving cost that's several magnitude lower (latency 150x lower than BERT-Base and 15x lower than the most efficient BERT variant, TinyBERT). The applications of temperature rescaling and teacher model stacking further boost model accuracy, without increasing the student model complexity. We present experimental results on both in-house e-commerce search relevance data as well as a public data set on sentiment analysis from the GLUE benchmark. The latter takes advantage of another related public data set of much larger scale, while disregarding its potentially noisy labels. Embedding analysis and case study on the in-house data further highlight the strength of the resulting model. By making the data processing and model training source code public, we hope the techniques presented here can help reduce energy consumption of the state of the art Transformer models and also level the playing field for small organizations lacking access to cutting edge machine learning hardwares.

Conversion rate (CVR) prediction is becoming increasingly important in the multi-billion dollar online display advertising industry. It has two major challenges: firstly, the scarce user history data is very complicated and non-linear; secondly, the time delay between the clicks and the corresponding conversions can be very large, e.g., ranging from seconds to weeks. Existing models usually suffer from such scarce and delayed conversion behaviors. In this paper, we propose a novel deep learning framework to tackle the two challenges. Specifically, we extract the pre-trained embedding from impressions/clicks to assist in conversion models and propose an inner/self-attention mechanism to capture the fine-grained personalized product purchase interests from the sequential click data. Besides, to overcome the time-delay issue, we calibrate the delay model by learning dynamic hazard function with the abundant post-click data more in line with the real distribution. Empirical experiments with real-world user behavior data prove the effectiveness of the proposed method.

As one of the largest B2C e-commerce platforms in China, JD.com also powers a leading advertising system, serving millions of advertisers with fingertip connection to hundreds of millions of customers. In our system, as well as most e-commerce scenarios, ads are displayed with images. This makes visual-aware Click Through Rate (CTR) prediction of crucial importance to both business effectiveness and user experience. Existing algorithms usually extract visual features using off-the-shelf Convolutional Neural Networks (CNNs) and late fuse the visual and non-visual features for the finally predicted CTR. Despite being extensively studied, this field still face two key challenges. First, although encouraging progress has been made in offline studies, applying CNNs in real systems remains non-trivial, due to the strict requirements for efficient end-to-end training and low-latency online serving. Second, the off-the-shelf CNNs and late fusion architectures are suboptimal. Specifically, off-the-shelf CNNs were designed for classification thus never take categories as input features. While in e-commerce, categories are precisely labeled and contain abundant visual priors that will help the visual modeling. Unaware of the ad category, these CNNs may extract some unnecessary category-unrelated features, wasting CNN's limited expression ability. To overcome the two challenges, we propose Category-specific CNN (CSCNN) specially for CTR prediction. CSCNN early incorporates the category knowledge with a light-weighted attention-module on each convolutional layer. This enables CSCNN to extract expressive category-specific visual patterns that benefit the CTR prediction. Offline experiments on benchmark and a 10 billion scale real production dataset from JD, together with an Online A/B test show that CSCNN outperforms all compared state-of-the-art algorithms. We also build a highly efficient infrastructure to accomplish end-to-end training with CNN on the 10 billion scale real production dataset within 24 hours, and meet the low latency requirements of online system (20ms on CPU). CSCNN is now deployed in the search advertising system of JD, serving the main traffic of hundreds of millions of active users.

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling algorithms develop different attention mechanisms to emphasize query-relevant behaviors and suppress irrelevant ones. Despite being extensively studied, these attentions still suffer from two limitations. First, conventional attentions mostly limit the attention field only to a single user's behaviors, which is not suitable in e-commerce where users often hunt for new demands that are irrelevant to any historical behaviors. Second, these attentions are usually biased towards frequent behaviors, which is unreasonable since high frequency does not necessarily indicate great importance. To tackle the two limitations, we propose a novel attention mechanism, termed Kalman Filtering Attention (KFAtt), that considers the weighted pooling in attention as a maximum a posteriori (MAP) estimation. By incorporating a priori, KFAtt resorts to global statistics when few user behaviors are relevant. Moreover, a frequency capping mechanism is incorporated to correct the bias towards frequent behaviors. Offline experiments on both benchmark and a 10 billion scale real production dataset, together with an Online A/B test, show that KFAtt outperforms all compared state-of-the-arts. KFAtt has been deployed in the ranking system of JD.com, one of the largest B2C e-commerce websites in China, serving the main traffic of hundreds of millions of active users.

Targeting system is an essential part of computational advertising. It allows advertisers to select and reach their targeted users. Due to various advertising goals and the demand for making budget plans, advertisers have a strong will to configure the final targeting results, or they can become very cautious in spending money on advertising campaigns. Meanwhile, to guarantee the advertising performance, the targeted users should also be relevant to the ads of the advertisers. Recent targeting methods are mainly based on tags produced by the Data Management Platform (DMP) which is easy for the advertisers to configure the targeting results. However, in such methods, the relevance between the targeted users and ads is not technically evaluated and cannot be guaranteed. The biggest challenge is that it is hard for a machine learning model to both model the relevance and take account of the advertiser’s configuration demands. In this paper, we propose a novel relevance-driven and configurable targeting framework called Smart Targeting to solve the problem. Specifically, different from Tag-wise Targeting, we first use a relevance model to retrieve the most relevant users for the ads. To further enable the advertisers to configure the final results, we develop a Delay Intervention Mechanism to leverage the power of DMP. As far as we know, this is the first attempt of combining relevance modeling and advertiser intervention into a unified targeting system. We implement and evaluate our framework on JD.com platform with over 300 million users and the results show that it can bring significant improvements to the core indicators such as CTR and eCPM. The long term monitoring also demonstrates that Smart Targeting gradually becomes the most popular targeting tool after its release.

Nowadays e-commerce search has become an integral part of many people's shopping routines. Two critical challenges stay in today's e-commerce search: how to retrieve items that are semantically relevant but not exact matching to query terms, and how to retrieve items that are more personalized to different users for the same search query. In this paper, we present a novel approach called DPSR, which stands for Deep Personalized and Semantic Retrieval, to tackle this problem. Explicitly, we share our design decisions on how to architect a retrieval system so as to serve industry-scale traffic efficiently and how to train a model so as to learn query and item semantics accurately. Based on offline evaluations and online A/B test with live traffics, we show that DPSR model outperforms existing models, and DPSR system can retrieve more personalized and semantically relevant items to significantly improve users' search experience by +1.29% conversion rate, especially for long tail queries by +10.03%. As a result, our DPSR system has been successfully deployed into JD.com's search production since 2019.

As huge commercial value of the recommender system, there has been growing interest to improve its performance in recent years. The majority of existing methods have achieved great improvement on the metric of click, but perform poorly on the metric of conversion possibly due to its extremely sparse feedback signal. To track this challenge, we design a novel deep hierarchical reinforcement learning based recommendation framework to model consumers' hierarchical purchase interest. Specifically, the high-level agent catches long-term sparse conversion interest, and automatically sets abstract goals for low-level agent, while the low-level agent follows the abstract goals and catches short-term click interest via interacting with real-time environment. To solve the inherent problem in hierarchical reinforcement learning, we propose a novel multi-goals abstraction based deep hierarchical reinforcement learning algorithm (MaHRL). Our proposed algorithm contains three contributions: 1) the high-level agent generates multiple goals to guide the low-level agent in different sub-periods, which reduces the difficulty of approaching high-level goals; 2) different goals share the same state encoder structure and its parameters, which increases the update frequency of the high-level agent and thus accelerates the convergence of our proposed algorithm; 3) an appreciated reward assignment mechanism is designed to allocate rewards in each goal so as to coordinate different goals in a consistent direction. We evaluate our proposed algorithm based on a real-world e-commerce dataset and validate its effectiveness.

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In deep CTR models, exploiting users' historical data is essential for learning users' behaviors and interests. As existing CTR prediction works neglect the importance of the temporal signals when embed users' historical clicking records, we propose a time-aware attention model which explicitly uses absolute temporal signals for expressing the users' periodic behaviors and relative temporal signals for expressing the temporal relation between items. Besides, we propose a regularized adversarial sampling strategy for negative sampling which eases the classification imbalance of CTR data and can make use of the strong guidance provided by the observed negative CTR samples. The adversarial sampling strategy significantly improves the training efficiency, and can be co-trained with the time-aware attention model seamlessly. Experiments are conducted on real-world CTR datasets from both in-station and out-station advertising places.