Smartphones must balance power and performance. While most smartphones offer a power-saving mode, they typically provide a binary choice between full performance and monolithic performance degradation (e.g., reducing both screen brightness and processing speed) to save power. Could smartphones improve the user experience by automatically degrading only selected features based on the usage context? To gauge whether preferences for power-saving strategies vary by context, we conducted a 304-participant, survey-based experiment. Each participant was assigned a context (e.g., navigation) and degradation level. They viewed a series of side-by-side simulations of one smartphone operating normally in that context and another operating with reduced GPS accuracy, processing speed, or screen brightness. Participants rated their willingness to accept each tradeoff to save power. Contrasting current power-saving modes, we found that participants’ preferences did indeed vary by context. Using factor analysis to cluster preferences, we identified key personas that pave the way toward context-aware and self-aware alternatives to smartphone power-saving modes.

Internet companies track users' online activity to make inferences about their interests, which are then used to target ads and personalize their web experience. Prior work has shown that existing privacy-protective tools give users only a limited understanding and incomplete picture of online tracking. We present Tracking Transparency, a privacy-preserving browser extension that visualizes examples of long-term, longitudinal information that third-party trackers could have inferred from users' browsing. The extension uses a client-side topic modeling algorithm to categorize pages that users visit and combines this with data about the web trackers encountered over time to create these visualizations. We conduct a longitudinal field study in which 425 participants use one of six variants of our extension for a week. We find that, after using the extension, participants have more accurate perceptions of the extent of tracking and also intend to take privacy-protecting actions.

Much of what a user sees browsing the internet, from ads to search results, is targeted or personalized by algorithms that have made inferences about that user. Prior work has documented that users find such targeting simultaneously useful and creepy. We begin unpacking these conflicted feelings through two online studies. In the first study, 306 participants saw one of ten explanations for why they received an ad, reflecting prevalent methods of targeting based on demographics, interests, and other factors. The type of interest-based targeting described in the explanation affected participants' comfort with the targeting and perceptions of its usefulness. We conducted a follow-up study in which 237 participants saw ten interests companies might infer. Both the sensitivity of the interest category and participants' actual interest in that topic significantly impacted their attitudes toward inferencing. Our results inform the design of transparency tools.