Tal August

dblp:217/9361 · DBLP profile ↗
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28ranked-venue papers
8as first author
21since 2021 · last 2026
0000-0001-6726-4009ORCID · corroborated

Domains — the database's venue-derived domains; a paper can count in several

Human-computer interaction and ubiquitous computing · 19 · 6 first-author · 13 since 2021Artificial intelligence and machine learning · 9 · 2 first-author · 8 since 2021Databases, data management, data science and information retrieval · 1 · 1 since 2021Applied, interdisciplinary, general and emerging computing · 1 · 1 since 2021
YearPublicationVenuePosition
2026 Who Plays Which Role When? Communication Role Dynamics for Peer Recognition and Team Performance Prediction
abstract
Team roles offer an interpretable lens on collaboration, yet computational studies of roles often rely on domain-specific personas or datadriven clustering rather than theory-grounded taxonomies.We operationalize a taxonomy of eight communication roles grounded in education literature and annotate a corpus of 6,307 Slack messages from 55 students across 18 teams in a semester-long computer science course project.We evaluate whether LLMs can approximate expert labels, enabling scalable, taxonomy-driven role annotation.Using these role labels, we characterize role dynamics over teams' lifecycles, finding that different roles peak at different moments and that students enact a more diverse set of roles as projects progress.To evaluate the utility of our role constructs, we use them to predict peer recognition, outperforming lexical, conversational, and LLM-prompting baselines.To assess generalizability beyond the educational context, we apply the same role constructs to a public dataset (DeliData) to predict team performance improvement after deliberation, again exceeding prior performance.
Yifan Song 0007, Wenxuan Wendy Shi, Brian P. Bailey, Tal August
ACL (1)4
2026 Cocoa: Co-Planning and Co-Execution with AI Agents
abstract
As AI agents take on increasingly long-running tasks involving sophisticated planning and execution, there is a corresponding need for novel interaction designs that enable deeper human-agent collaboration. However, most prior works leverage human interaction to fix “autonomous” workflows that have yet to become fully autonomous or rigidly treat planning and execution as separate stages. Based on a formative study with 9 researchers using AI to support their work, we propose a design that affords greater flexibility in collaboration, so that users can 1) delegate agency to the user or agent via a collaborative plan where individual steps can be assigned; and 2) interleave planning and execution so that plans can adjust after partial execution. We introduce Cocoa, a system that takes design inspiration from computational notebooks to support complex research tasks. A lab study (n = 16) found that Cocoa enabled steerability without sacrificing ease-of-use, and a week-long field deployment (n = 7) showed how researchers collaborated with Cocoa to accomplish real-world tasks.
K. J. Kevin Feng, Kevin Pu, Matt Latzke, Tal August, Pao Siangliulue, Jonathan Bragg, Daniel S. Weld, Amy X. Zhang, Joseph Chee Chang
CHI4
2026 TermSight: Making Service Contracts Approachable
abstract
Legal contracts govern much of our society, but their specialized language is difficult for non-experts to read. While AI has enabled simplification of complex language, legal contracts pose unique challenges because of their connection to readers’ values, ambiguity, and legally binding nature. Based on a formative study (N=20) using Terms of Service (ToS) as example contracts to study challenges in contract reading, we developed TermSight, an intelligent reading interface to probe the opportunities and challenges of designing augmentations for legal text. TermSight guides readers to relevant clauses with color-coded plain-language snippets of information and contextualizes ambiguous language with definitions and hypothetical scenarios. Importantly, TermSight’s features always foreground the original, legally-binding contract text (e.g., linking to associated clauses). Our within-subjects study (N=20) demonstrated the opportunities of TermSight in making ToS significantly easier to read and navigate while revealing the challenges of augmenting service contracts such as ToS.
Ziheng Huang 0006, Tal August, Hari Sundaram
CHI2
2026 Living Contracts: Beyond Document-Centric Interaction with Legal Agreements
abstract
User interaction with legal contracts has been limited to document reading, which is often complicated by complex, ambiguous legal language. We explore possible futures where contract interfaces go beyond single document interfaces to (1) educate users with legal rights not stated in the contract, (2) transform legal language into alternative representations to aid information tasks before, during, and after signing, and (3) proactively supply contractual information at relevant moments. We refer to these future interfaces collectively as Living Contracts. Using residential leases as a case study, we created three design probes representing different possible Living Contracts. A three-part qualitative study (N=18) revealed participants’ barriers to interacting with contracts, including interpreting complex language, uncertainty about legal rights, and the pressure to sign quickly. Participants’ feedback on the probes highlighted how Living Contracts have the potential to address these challenges and open new design opportunities for human-contract interactions beyond document reading.
Ziheng Huang 0002, Robin Kar, Hari Sundaram, Tal August
CHI4
2026 Designing Beyond Language: Sociotechnical Barriers in AI Health Technologies for Limited English Proficiency
abstract
Limited English proficiency (LEP) patients in the U.S. face systemic barriers to healthcare beyond language and interpreter access, encompassing procedural and institutional constraints. AI advances may support communication and care through on-demand translation and visit preparation, but also risk exacerbating existing inequalities. We conducted storyboard-driven interviews with 14 patient navigators to explore how AI could shape care experiences for Spanish-speaking LEP individuals. We identified tensions around linguistic and cultural misunderstandings, privacy concerns, and opportunities and risks for AI to augment care workflows. Participants highlighted structural factors that can undermine trust in AI systems, including sensitive information disclosure, unstable technology access, and low literacy. While AI tools can potentially alleviate social barriers and institutional constraints, there are risks of misinformation and reducing human-to-human interactions. Our findings contribute AI design considerations that support LEP patients and care teams via rapport-building, educational and language support, and minimizing disruptions to existing practices.1
Michelle Huang, Violeta J. Rodriguez, Koustuv Saha, Tal August
CHI4
2026 From Crafting Text to Crafting Thought: Grounding AI Writing Support to Writing Center Pedagogy
abstract
As AI writing tools evolve from fixing surface errors to creating language with writers, new capabilities raise concerns about negative impacts on student writers, such as replacing their voices and undermining critical thinking skills. To address these challenges, we look at a parallel transition in university writing centers from focusing on fixing errors to preserving student voices. We develop design guidelines informed by writing center literature and interviews with 10 writing tutors. We illustrate these guidelines in a prototype AI tool, Writor. Writor helps writers revise text by setting goals, providing balanced feedback, and engaging in conversations without generating text verbatim. We conducted an expert review with 30 writing instructors, tutors, and AI researchers on Writor to assess the pedagogical soundness, alignment with writing center pedagogy, and integration contexts. We distill our findings into design implications for future AI writing feedback systems, including designing for trust among AI-skeptical educators.
John R. Gallagher, Sarah Sterman, Tal August
CHI4
2026 Perspectra: Choosing Your Experts Enhances Critical Thinking in Multi-Agent Research Ideation
abstract
Early-stage interdisciplinary research ideation is often challenged by limited expert access, uncertainty about what to ask, and the cognitive burden of synthesizing unfamiliar domain perspectives. This paper presents Perspectra, a forum-style multi-agent system that structures and visualizes deliberation among LLM-simulated domain experts to support exploration and refinement of emerging research ideas, while encouraging critical thinking and reflections. The interface design combines 1) a threaded canvas for parallel topic exploration with visualization of agent discourse dynamics informed by argumentation theory to aid sensemaking; and 2) feature that enables users to invite multiple self-chosen agents into an ongoing discussion. We conducted a user study with 18 participants, comparing Perspectra against a vanilla chat baseline given a task for the user to develop a short research proposal. Our findings show that Perspectra’s design elicits significantly more higher-order critical thinking behaviors during interactions with agents when compared to a traditional chat interface. We also observed more interdisciplinary user replies via forum-styled design, and more frequent and structured proposal revisions (rather than unstructured note-taking). Based on our findings, we further contribute interaction design implications of using multi-agent deliberation for complex ideation and knowledge search, combining flexibility with structured exploration to support user sensemaking and critical thinking.
Yiren Liu, Viraj Nischal Shah, Sangho Suh, Pao Siangliulue, Tal August, Yun Huang 0003
CHI5
2025 Research Borderlands: Analysing Writing Across Research Cultures
abstract
Improving cultural competence of language technologies is important.However most recent works rarely engage with the communities they study, and instead rely on synthetic setups and imperfect proxies of culture.In this work, we take a human-centered approach to discover and measure language-based cultural norms, and cultural competence of LLMs.We focus on a single kind of culture, research cultures, and a single task, adapting writing across research cultures.Through a set of interviews with interdisciplinary researchers, who are experts at moving between cultures, we create a framework of structural, stylistic, rhetorical, and citational norms that vary across research cultures.We operationalise these features with a suite of computational metrics and use them for (a) surfacing latent cultural norms in human-written research papers at scale; and (b) highlighting the lack of cultural competence of LLMs, and their tendency to homogenise writing.Overall, our work illustrates the efficacy of a humancentered approach to measuring cultural norms in human-written and LLM-generated texts.
Shaily Bhatt, Tal August, Maria Antoniak
ACL (1)2
2025 Tree-of-Debate: Multi-Persona Debate Trees Elicit Critical Thinking for Scientific Comparative Analysis
abstract
With the exponential growth of research facilitated by modern technology and improved accessibility, scientific discoveries have become increasingly fragmented within and across fields.This makes it challenging to assess the significance, novelty, incremental findings, and equivalent ideas between related works, particularly those from different research communities.Large language models (LLMs) have recently demonstrated strong quantitative and qualitative reasoning abilities, and multi-agent LLM debates have shown promise in handling complex reasoning tasks by exploring diverse perspectives and reasoning paths.Inspired by this, we introduce Tree-of-Debate (ToD), a framework which converts scientific papers into LLM personas that debate their respective novelties.To emphasize structured, critical reasoning rather than focusing solely on outcomes, ToD dynamically constructs a debate tree, enabling fine-grained analysis of independent novelty arguments within scholarly articles.Through experiments on scientific literature across various domains, evaluated by expert researchers, we demonstrate that ToD generates informative arguments, effectively contrasts papers, and supports researchers in their literature review.
Priyanka Kargupta, Ishika Agarwal, Tal August, Jiawei Han 0001
ACL (1)3
2024 Leveraging Large Language Models for Learning Complex Legal Concepts through Storytelling
abstract
Hang Jiang, Xiajie Zhang, Robert Mahari, Daniel Kessler, Eric Ma, Tal August, Irene Li, Alex Pentland, Yoon Kim, Deb Roy, Jad Kabbara. Proceedings of the 62nd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). 2024.
Xiajie Zhang, Robert Mahari, Daniel T. Kessler, Eric Ma, Tal August, Irene Li, Alex Pentland, Deb Roy, Jad Kabbara
ACL (1)6
2024 A Design Space for Intelligent and Interactive Writing Assistants
abstract
In our era of rapid technological advancement, the research landscape for writing assistants has become increasingly fragmented across various research communities. We seek to address this challenge by proposing a design space as a structured way to examine and explore the multidimensional space of intelligent and interactive writing assistants. Through community collaboration, we explore five aspects of writing assistants: task, user, technology, interaction, and ecosystem. Within each aspect, we define dimensions and codes by systematically reviewing 115 papers, while leveraging the expertise of researchers in various disciplines. Our design space aims to offer researchers and designers a practical tool to navigate, comprehend, and compare the various possibilities of writing assistants, and aid in the design of new writing assistants.
Mina Lee 0002, Katy Ilonka Gero, John Joon Young Chung, Simon Buckingham Shum, Vipul Raheja, Hua Shen 0005, Subhashini Venugopalan, Thiemo Wambsganss, David Zhou, Emad A. Alghamdi, Tal August, Avinash Bhat, Madiha Zahrah Choksi, Senjuti Dutta, Jin L. C. Guo, Md. Naimul Hoque, Simon Knight 0001, Seyed Parsa Neshaei, Antonette Shibani, Disha Shrivastava, Lila Shroff, Agnia Sergeyuk, Jessi Stark, Sarah Sterman, Sitong Wang 0001, Antoine Bosselut, Daniel Buschek, Joseph Chee Chang, Sherol Chen, Max Kreminski, Joonsuk Park, Roy D. Pea, Eugenia Ha Rim Rho, Shannon Shen 0001, Pao Siangliulue
CHI11
2024 Know Your Audience: The benefits and pitfalls of generating plain language summaries beyond the "general" audience
abstract
Language models (LMs) show promise as tools for communicating science to the general public by simplifying and summarizing complex language. Because models can be prompted to generate text for a specific audience (e.g., college-educated adults), LMs might be used to create multiple versions of plain language summaries for people with different familiarities of scientific topics. However, it is not clear what the benefits and pitfalls of adaptive plain language are. When is simplifying necessary, what are the costs in doing so, and do these costs differ for readers with different background knowledge? Through three within-subjects studies in which we surface summaries for different envisioned audiences to participants of different backgrounds, we found that while simpler text led to the best reading experience for readers with little to no familiarity in a topic, high familiarity readers tended to ignore certain details in overly plain summaries (e.g., study limitations). Our work provides methods and guidance on ways of adapting plain language summaries beyond the single “general” audience.
Tal August, Kyle Lo, Noah A. Smith, Katharina Reinecke
CHI1
2024 APPLS: Evaluating Evaluation Metrics for Plain Language Summarization
abstract
While there has been significant development of models for Plain Language Summarization (PLS), evaluation remains a challenge. PLS lacks a dedicated assessment metric, and the suitability of text generation evaluation metrics is unclear due to the unique transformations involved (e.g., adding background explanations, removing jargon). To address these questions, our study introduces a granular meta-evaluation testbed, APPLS, designed to evaluate metrics for PLS. We identify four PLS criteria from previous work-informativeness, simplification, coherence, and faithfulness-and define a set of perturbations corresponding to these criteria that sensitive metrics should be able to detect. We apply these perturbations to the texts of two PLS datasets to create our testbed. Using APPLS, we assess performance of 14 metrics, including automated scores, lexical features, and LLM prompt-based evaluations. Our analysis reveals that while some current metrics show sensitivity to specific criteria, no single method captures all four criteria simultaneously. We therefore recommend a suite of automated metrics be used to capture PLS quality along all relevant criteria. This work contributes the first meta-evaluation testbed for PLS and a comprehensive evaluation of existing metrics.
Yue Guo 0007, Tal August, Gondy Leroy, Trevor Cohen, Lucy Lu Wang
EMNLP2
2024 Personalized Jargon Identification for Enhanced Interdisciplinary Communication
abstract
Scientific jargon can confuse researchers when they read materials from other domains. Identifying and translating jargon for individual researchers could speed up research, but current methods of jargon identification mainly use corpus-level familiarity indicators rather than modeling researcher-specific needs, which can vary greatly based on each researcher's background. We collect a dataset of over 10K term familiarity annotations from 11 computer science researchers for terms drawn from 100 paper abstracts. Analysis of this data reveals that jargon familiarity and information needs vary widely across annotators, even within the same sub-domain (e.g., NLP). We investigate features representing domain, subdomain, and individual knowledge to predict individual jargon familiarity. We compare supervised and prompt-based approaches, finding that prompt-based methods using information about the individual researcher (e.g., personal publications, self-defined subfield of research) yield the highest accuracy, though the task remains difficult and supervised approaches have lower false positive rates. This research offers insights into features and methods for the novel task of integrating personal data into scientific jargon identification.
Yue Guo 0007, Joseph Chee Chang, Maria Antoniak, Erin Bransom, Trevor Cohen, Lucy Lu Wang, Tal August
NAACL-HLT7
2024 Qlarify: Recursively Expandable Abstracts for Dynamic Information Retrieval over Scientific Papers
abstract
Navigating the vast scientific literature often starts with browsing a paper’s abstract. However, when a reader seeks additional information, not present in the abstract, they face a costly cognitive chasm during their dive into the full text. To bridge this gap, we introduce recursively expandable abstracts, a novel interaction paradigm that dynamically expands abstracts by progressively incorporating additional information from the papers’ full text. This lightweight interaction allows scholars to specify their information needs by quickly brushing over the abstract or selecting AI-suggested expandable entities. Relevant information is synthesized using a retrieval-augmented generation approach, presented as a fluid, threaded expansion of the abstract, and made efficiently verifiable via attribution to relevant source-passages in the paper. Through a series of user studies, we demonstrate the utility of recursively expandable abstracts and identify future opportunities to support low-effort and just-in-time exploration of long-form information contexts through LLM-powered interactions.
Raymond Fok, Joseph Chee Chang, Tal August, Amy X. Zhang, Daniel S. Weld
UIST3
2023 How Language Formality in Security and Privacy Interfaces Impacts Intended Compliance
abstract
Strong end-user security practices benefit both the user and hosting platform, but it is not well understood how companies communicate with their users to encourage these practices. This paper explores whether web companies and their platforms use different levels of language formality in these communications and tests the hypothesis that higher language formality leads to users’ increased intention to comply. We contribute a dataset and systematic analysis of 1,817 English language strings in web security and privacy interfaces across 13 web platforms, showing strong variations in language. An online study with 512 participants further demonstrated that people perceive differences in the language formality across platforms and that a higher language formality is associated with higher self-reported intention to comply. Our findings suggest that formality can be an important factor in designing effective security and privacy prompts. We discuss implications of these results, including how to balance formality with platform language style. In addition to being the first piece of work to analyze language formality in user security, these findings provide valuable insights into how platforms can best communicate with users about account security.
Jackson Stokes, Tal August, Robert A Marver, Alexei Czeskis, Franziska Roesner, Tadayoshi Kohno, Katharina Reinecke
CHI2
2023 Paper Plain: Making Medical Research Papers Approachable to Healthcare Consumers with Natural Language Processing
abstract
When seeking information not covered in patient-friendly documents, healthcare consumers may turn to the research literature. Reading medical papers, however, can be a challenging experience. To improve access to medical papers, we explore four features enabled by natural language processing: definitions of unfamiliar terms, in-situ plain language section summaries, a collection of key questions that guides readers to answering passages, and plain language summaries of those passages. We embody these features into a prototype system, Paper Plain . We evaluate Paper Plain , finding that participants who used the prototype system had an easier time reading research papers without a loss in paper comprehension compared to those who used a typical PDF reader. Altogether, the study results suggest that guiding readers to relevant passages and providing plain language summaries alongside the original paper content can make reading medical papers easier and give readers more confidence to approach these papers.
Tal August, Lucy Lu Wang, Jonathan Bragg, Marti A. Hearst, Andrew Head, Kyle Lo
ACM Trans. Comput. Hum. Interact.1
2022 Generating Scientific Definitions with Controllable Complexity
abstract
Unfamiliar terminology and complex language can present barriers to understanding science. Natural language processing stands to help address these issues by automatically defining unfamiliar terms. We introduce a new task and dataset for defining scientific terms and controlling the complexity of generated definitions as a way of adapting to a specific reader's background knowledge. We test four definition generation methods for this new task, finding that a sequence-to-sequence approach is most successful. We then explore the version of the task in which definitions are generated at a target complexity level. We introduce a novel reranking approach and find in human evaluations that it offers superior fluency while also controlling complexity, compared to several controllable generation baselines.
Tal August, Katharina Reinecke, Noah A. Smith
ACL (1)1
2021 All That's 'Human' Is Not Gold: Evaluating Human Evaluation of Generated Text
abstract
Elizabeth Clark, Tal August, Sofia Serrano, Nikita Haduong, Suchin Gururangan, Noah A. Smith. Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers). 2021.
Elizabeth Clark, Tal August, Sofia Serrano, Nikita Haduong, Suchin Gururangan, Noah A. Smith
ACL/IJCNLP (1)2
2021 Do Cross-Cultural Differences in Visual Attention Patterns Affect Search Efficiency on Websites?
abstract
Prior work in cross-cultural psychology and neuroscience has shown robust variations in visual attention patterns. People from East Asian societies, in which a holistic thinking style predominates, have been found to attend to contextual information in scenes more than Westerners, whose tendency to think analytically expresses itself in greater attention to foreground objects. This paper applies these findings to website design, using an online study to evaluate whether Japanese (N=65) remember more and are faster at finding contextual website information than US Americans (N=84). Our results do not support this hypothesis. Instead, Japanese overall took significantly longer to find information than US participants—a difference that was exacerbated by an increase in website complexity—suggesting that Japanese may holistically take in a website before engaging with detailed information. We discuss implications of these findings for website design and cross-cultural research.
Amanda Baughan, Nigini Oliveira, Tal August, Naomi Yamashita, Katharina Reinecke
CHI3
2021 The Effect of Moderation on Online Mental Health Conversations
Dave Wadden, Tal August, Qisheng Li, Tim Althoff
ICWSM2
2020 Explain like I am a Scientist: The Linguistic Barriers of Entry to r/science
abstract
As an online community for discussing research findings, r/science has the potential to contribute to science outreach and communication with a broad audience. Yet previous work suggests that most of the active contributors on r/science are science-educated people rather than a lay general public. One potential reason is that r/science contributors might use a different, more specialized language than used in other subreddits. To investigate this possibility, we analyzed the language used in more than 68 million posts and comments from 12 subreddits from 2018. We show that r/science uses a specialized language that is distinct from other subreddits. Transient (newer) authors of posts and comments on r/science use less specialized language than more frequent authors, and those that leave the community use less specialized language than those that stay, even when comparing their first comments. These findings suggest that the specialized language used in r/science has a gatekeeping effect, preventing participation by people whose language does not align with that used in r/science. By characterizing r/science's specialized language, we contribute guidelines and tools for increasing the number of contributors in r/science.
Tal August, Dallas Card, Gary Hsieh, Noah A. Smith, Katharina Reinecke
CHI1
2020 Keep it Simple: How Visual Complexity and Preferences Impact Search Efficiency on Websites
abstract
We conducted an online study with 165 participants in which we tested their search efficiency and information recall. We confirm that the visual complexity of a website has a significant negative effect on search efficiency and information recall. However, the search efficiency of those who preferred simple websites was more negatively affected by highly complex websites than those who preferred high visual complexity. Our results suggest that diverse visual preferences need to be accounted for when assessing search response time and information recall in HCI experiments, testing software, or A/B tests.
Amanda Baughan, Tal August, Naomi Yamashita, Katharina Reinecke
CHI2
2020 Writing Strategies for Science Communication: Data and Computational Analysis
abstract
Communicating complex scientific ideas without misleading or overwhelming the public is challenging.While science communication guides exist, they rarely offer empirical evidence for how their strategies are used in practice.Writing strategies that can be automatically recognized could greatly support science communication efforts by enabling tools to detect and suggest strategies for writers.We compile a set of writing strategies drawn from a wide range of prescriptive sources and develop an annotation scheme allowing humans to recognize them.We collect a corpus of 128K science writing documents in English and annotate a subset of this corpus.1 We use the annotations to train transformer-based classifiers and measure the strategies' use in the larger corpus.We find that the use of strategies, such as storytelling and emphasizing the most important findings, varies significantly across publications with different reader audiences.
Tal August, Lauren Kim, Katharina Reinecke, Noah A. Smith
EMNLP (1)1
2020 Characterizing the Mobile Microtask Writing Process
abstract
The unique limitations of mobile environments make content creation and editing difficult. Microtasking—breaking down complex tasks into subtasks—requires shorter attention spans and quick interactions, making it suitable for mobile usage scenarios. Writing is an ideal process for mobile microtasking because of its many subgoals, but little is known about how writers can use this decomposition through the evolution of a document. In this paper we present findings from a controlled, week long study to characterize how writers use mobile microtasks while authoring a document. We found that writers created microtasks for editing and inserting information that generally required minimal writing. These tasks were especially well suited for mobile devices with writers completing tasks on commutes or while waiting for meetings. Writers who microtasked found it easy to interact with their document and complete tasks, writing and editing their document more overall compared to writers who instead edited their document directly on their phone.
Tal August, Shamsi T. Iqbal, Michael Gamon, Mark J. Encarnación
MobileHCI1
2019 Pay Attention, Please: Formal Language Improves Attention in Volunteer and Paid Online Experiments
abstract
Participant engagement in online studies is key to collecting reliable data, yet achieving it remains an often discussed challenge in the research community. One factor that might impact engagement is the formality of language used to communicate with participants throughout the study. Prior work has found that language formality can convey social cues and power hierarchies, affecting people's responses and actions. We explore how formality influences engagement, measured by attention, dropout, time spent on the study and participant performance, in an online study with 369 participants on Mechanical Turk (paid) and LabintheWild (volunteer). Formal language improves participant attention compared to using casual language in both paid and volunteer conditions, but does not affect dropout, time spent, or participant performance. We suggest using more formal language in studies containing complex tasks where fully reading instructions is especially important. We also highlight trade-offs that different recruitment incentives provide in online experimentation.
Tal August, Katharina Reinecke
CHI1
2018 A Case for Design Localization: Diversity of Website Aesthetics in 44 Countries
abstract
Adapting the visual designs of websites to a local target audience can be beneficial, because such design localization increases users' appeal, trust, and work efficiency. Yet designers often find it difficult to decide when to adapt and how to adapt the designs, mainly because there are currently no guidelines that describe common website designs in various countries. We contribute the first large-scale analysis of 80,901 website designs across 44 countries, made available via an interactive web-based design catalog. Using computational image metrics to compare the ~2,000 most visited websites per country, we found significant differences between several design aspects, such as a website's colorfulness, visual complexity, the number of text areas and the average saturation of colors. Our results contribute a snapshot of web designs that users in 44 countries frequently see, showing that the design of websites with a global reach are more homogenized compared to local websites between countries.
Manuel Nordhoff, Tal August, Nigini Oliveira, Katharina Reinecke
CHI2
2018 Framing Effects: Choice of Slogans Used to Advertise Online Experiments Can Boost Recruitment and Lead to Sample Biases
abstract
Online experimentation with volunteers relies on participants' non-financial motivations to complete a study, such as to altruistically support science or to compare oneself to others. Researchers rely on these motivations to attract study participants and often use incentives, like performance comparisons, to encourage participation. Often, these study incentives are advertised using a slogan (e.g., "What is your thinking style?''). Research on framing effects suggests that advertisement slogans attract people with varying demographics and motivations. Could the slogan advertisements for studies risk attracting only specific users? To investigate the existence of potential sample biases, we measured how different slogan frames affected which participants self-selected into studies. We found that slogan frames impact recruitment significantly; changing the slogan frame from a 'supporting science' frame to a 'comparing oneself to others' frame lead to a 9% increase in recruitment for some studies. Additionally, slogans framed as learning more about oneself attract participants significantly more motivated by boredom compared to other slogan frames. We discuss design implications for using frames to improve recruitment and mitigate sources of sample bias in online research with volunteers.
Tal August, Nigini Oliveira, Chenhao Tan, Noah A. Smith, Katharina Reinecke
Proc. ACM Hum. Comput. Interact.1