In e-commerce search engines, query rewriting (QR) is a crucial technique that improves shopping experience by reducing the vocabulary gap between user queries and product catalog. Recent works have mainly adopted the generative paradigm. However, they hardly ensure high-quality generated rewrites and do not consider personalization, which leads to degraded search relevance. In this work, we present Contrastive Learning Enhanced Query Rewriting (CLE-QR), the solution used in Taobao product search. It uses a novel contrastive learning enhanced architecture based on "query retrieval-semantic relevance ranking-online ranking". It finds the rewrites from hundreds of millions of historical queries while considering relevance and personalization. Specifically, we first alleviate the representation degeneration problem during the query retrieval stage by using an unsupervised contrastive loss, and then further propose an interaction-aware matching method to find the beneficial and incremental candidates, thus improving the quality and relevance of candidate queries. We then present a relevance-oriented contrastive pre-training paradigm on the noisy user feedback data to improve semantic ranking performance. Finally, we rank these candidates online with the user profile to model personalization for the retrieval of more relevant products. We evaluate CLE-QR on Taobao Product Search, one of the largest e-commerce platforms in China. Significant metrics gains are observed in online A/B tests. CLE-QR has been deployed to our large-scale commercial retrieval system and serviced hundreds of millions of users since December 2021. We also introduce its online deployment scheme, and share practical lessons and optimization tricks of our lexical match system.

User preference modeling is a vital yet challenging problem in personalized product search. In recent years, latent space based methods have achieved state-of-the-art performance by jointly learning semantic representations of products, users, and text tokens. However, existing methods are limited in their ability to model user preferences. They typically represent users by the products they visited in a short span of time using attentive models and lack the ability to exploit relational information such as user-product interactions or item co-occurrence relations. In this work, we propose to address the limitations of prior arts by exploring local and global user behavior patterns on a user successive behavior graph, which is constructed by utilizing short-term actions of all users. To capture implicit user preference signals and collaborative patterns, we use an efficient jumping graph convolution to explore high-order relations to enrich product representations for user preference modeling. Our approach can be seamlessly integrated with existing latent space based methods and be potentially applied in any product retrieval method that uses purchase history to model user preferences. Extensive experiments on eight Amazon benchmarks demonstrate the effectiveness and potential of our approach. The source code is available at https://github.com/floatSDSDS/SBG .

Nowadays, the product search service of e-commerce platforms has become a vital shopping channel in people's life. The retrieval phase of products determines the search system's quality and gradually attracts researchers' attention. Retrieving the most relevant products from a large-scale corpus while preserving personalized user characteristics remains an open question. Recent approaches in this domain have mainly focused on embedding-based retrieval (EBR) systems. However, after a long period of practice on Taobao, we find that the performance of the EBR system is dramatically degraded due to its: (1) low relevance with a given query and (2) discrepancy between the training and inference phases. Therefore, we propose a novel and practical embedding-based product retrieval model, named Multi-Grained Deep Semantic Product Retrieval (MGDSPR). Specifically, we first identify the inconsistency between the training and inference stages, and then use the softmax cross-entropy loss as the training objective, which achieves better performance and faster convergence. Two efficient methods are further proposed to improve retrieval relevance, including smoothing noisy training data and generating relevance-improving hard negative samples without requiring extra knowledge and training procedures. We evaluate MGDSPR on Taobao Product Search with significant metrics gains observed in offline experiments and online A/B tests. MGDSPR has been successfully deployed to the existing multi-channel retrieval system in Taobao Search. We also introduce the online deployment scheme and share practical lessons of our retrieval system to contribute to the community.

Capturing users' precise preferences is a fundamental problem in large-scale recommender system. Currently, item-based Collaborative Filtering (CF) methods are common matching approaches in industry. However, they are not effective to model dynamic and evolving preferences of users. In this paper, we propose a new sequential deep matching (SDM) model to capture users' dynamic preferences by combining short-term sessions and long-term behaviors. Compared with existing sequence-aware recommendation methods, we tackle the following two inherent problems in real-world applications: (1) there could exist multiple interest tendencies in one session. (2) long-term preferences may not be effectively fused with current session interests. Long-term behaviors are various and complex, hence those highly related to the short-term session should be kept for fusion. We propose to encode behavior sequences with two corresponding components: multi-head self-attention module to capture multiple types of interests and long-short term gated fusion module to incorporate long-term preferences. Successive items are recommended after matching between sequential user behavior vector and item embedding vectors. Offline experiments on real-world datasets show the superior performance of the proposed SDM. Moreover, SDM has been successfully deployed on online large-scale recommender system at Taobao and achieves improvements in terms of a range of commercial metrics.