In this presentation we will show how, at Audi design, physical and virtual processes are connected, how they support each other and how we get the best out of both worlds. We will show the bandwidth of our visualization content, the specific use cases for them and how we share resources between different departments. We will address the point that, in our opinion, it's necessary to bring the tools to where are they needed, specifically to the CAD-specialists and the designers and how our strategy is to implement this.