Personalized image generation is crucial for improving the user experience, as it renders reference images into preferred ones according to user visual preferences. Although effective, existing methods face two main issues. First, existing methods treat all items in the user's historical sequence equally when extracting user preferences, overlooking the varying semantic similarities between historical items and the reference item. Disproportionately high weights for low-similarity items distort user visual preferences for the reference item. Second, existing methods heavily rely on consistency between generated and reference images to optimize generation, which leads to underfitting user preferences and hinders personalization. To address these issues, we propose Retrieval Augmented Personalized Image GenerAtion guided by Recommendation (RAGAR). Our approach uses a retrieval mechanism to assign different weights to historical items according to their similarities to the reference item, thereby extracting more refined users' visual preferences for the reference item. Then we introduce a novel rank task based on the multi-modal ranking model to optimize the personalization of the generated images instead of forcing depend on consistency. Extensive experiments and human evaluations on three real-world datasets demonstrate that RAGAR achieves significant improvements in both personalization and semantic metrics compared to five baselines.

Sequential recommendation (SR) has received much attention and made promising progress in the past few years due to its high alignment with real recommendation scenarios. It models users' preferences and behavior patterns from their historical behavior sequences and provides personalized recommendations. However, the widespread problem of data sparsity limits the performance of sequential recommendation models. To tackle this, data augmentation (DA) provides a feasible solution by improving the quantity, quality, or diversity of the training samples without the need for additional data collection. In this survey, we present a systematic and timely review of research efforts on data augmentation for sequential recommendation. We start by providing a clear formulation of the problem and task. Then, we develop a unified taxonomy that categorizes existing augmentation methodologies regarding their augmentation objects and principles. Next, we conduct a comparative discussion on the advantages and disadvantages of different categories, supplemented with quantitative performance evaluations, time-complexity analyses, and visual case studies of representative methods, aiming to provide actionable guidance for the selection and development of augmentation methods in real-world scenarios. Finally, we present the future research directions and summarize this survey.

Haoyu Xu, Pengxiang Lan, Enneng Yang, Guibing Guo, Jianzhe Zhao, Linying Jiang, Xingwei Wang. Proceedings of the 63rd Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). 2025.

Multimodal recommendation aims to model user and item representations comprehensively with the involvement of multimedia content for effective recommendations. Existing research has shown that it is beneficial for recommendation performance to combine (user- and item-) ID embeddings with multimodal salient features, indicating the value of IDs. However, there is a lack of a thorough analysis of the ID embeddings in terms of semantics in the literature. In this paper, we revisit the value of ID embeddings for multimodal recommendation and conduct a thorough study regarding its semantics, which we recognize as subtle features of content and structure. Based on our findings, we propose a novel recommendation model by incorporating ID embeddings to enhance the salient features of both content and structure. Extensive experiments on three real-world datasets (Baby, Sports, and Clothing) demonstrate the superiority of our method over state-of-the-art multimodal recommendation methods and the effectiveness of fine-grained ID embeddings.

Recommendation unlearning is an emerging task to erase the influences of user-specified data from a trained recommendation model. Most existing research follows the paradigm of partitioning the original dataset into multi-fold and then retraining corresponding sub-models while those influences are totally removed. Despite the effectiveness, two key problems remain unexplored: (i) Existing work becomes inefficient and computationally expensive to retrain all sub-models, especially when facing large amounts of unlearning data. (ii) User preferences are dynamically changing. If users express negative opinions on some interacted items they used to prefer, how can we adaptively erase the outdated preferences behind such transformation from the trained model? Although these unlearning data contain outdated information, there is still a lot of helpful knowledge worth preserving. Existing methods ignore this preservation during unlearning and may remove all the knowledge in the interactions, compromising the final performance. In light of these limitations, we propose a novel unlearning framework called GFEraser, which transforms the unlearning into an efficient guided filtering process to avoid time-consuming retraining and retain beneficial knowledge. Specifically, we develop an intra-user negative sampling strategy to learn the outdated preferences that need to be erased. Under the guidance of differential maximization agreement and attention-based fusion module, the original representations are adaptively filtered and aggregated based on the learned preferences. Besides, we leverage contrastive learning to preserve the invariant user preferences, maintaining the final performance. Finally, we devise a new metric called Ranking Decrease Rate to evaluate the unlearning effect. Experimental results demonstrate that GFEraser can maintain reliable recommendation performance while achieving efficient outdated preferences unlearning, up to 37 \(\times\) acceleration.

Preference logical reasoning utilizes user-item interactions (e.g., ratings and reviews) to infer user preferences and discover user decision paths from the knowledge graph to enhance the explainability of item recommendations. However, existing algorithms assume that the ratings and reviews of any item are always consistent, ignoring situations where items with high ratings have negative reviews or items with low ratings but positive reviews. This leads to inaccurate learning of user preferences. In fact, through experimental analysis of two real datasets, we found that on average, about 10% of the interactive data exhibited this inconsistency, that is, items with high ratings but negative reviews appear in the recommendation list. To address this issue, we propose a general preference logical reasoning method based on preference operators. Specifically, we capture the semantic information of users toward the item (its corresponding attributes) in reviews and define two preference operators ( like and dislike ) for the item to correct ambiguous neutral ratings or false ratings that do not reflect true preferences. In the process of preference path reasoning, the like preference operator increases the occurrence probability of liked items, while the dislike preference operator reduces the occurrence probability of disliked items. By fusing the preference operators in the preference path, we obtain consistent user preferences and enhance the explainability of item recommendations. The experimental results on four real datasets demonstrate that our method can effectively improve the performance of all comparison baselines in terms of recommendation accuracy and user decision explainability.

Sequential recommendation aims to provide users with personalized suggestions based on their historical interactions. When training sequential models, padding is a widely adopted technique for two main reasons: 1) The vast majority of models can only handle fixed-length sequences; 2) Batch-based training needs to ensure that the sequences in each batch have the same length. The special value 0 is usually used as the padding content, which does not contain the actual information and is ignored in the model calculations. This common-sense padding strategy leads us to a problem that has never been explored in the recommendation field: Can we utilize this idle input space by padding other content to improve model performance and training efficiency further?

Recommender systems are influenced by many confounding factors (i.e., confounders) which result in various biases (e.g., popularity biases) and inaccurate user preference. Existing approaches try to eliminate these biases by inference with causal graphs. However, they assume all confounding factors can be observed and no hidden confounders exist. We argue that many confounding factors (e.g., season) may not be observable from user–item interaction data, resulting inaccurate user preference. In this article, we propose a deconfounded recommender considering unobservable confounders. Specifically, we propose a new causal graph with explicit and implicit feedback, which can better model user preference. Then, we realize a deconfounded estimator by the front-door adjustment, which is able to eliminate the effect of unobserved confounders. Finally, we conduct a series of experiments on two real-world datasets, and the results show that our approach performs better than other counterparts in terms of recommendation accuracy.

Multi-scenario and multi-task recommendation can use various feedback behaviors of users in different scenarios to learn users’ preferences and then make recommendations, which has attracted attention. However, the existing work ignores feature interactions and the fact that a pair of feature interactions will have differing levels of importance under different scenario-task pairs, leading to sub-optimal user preference learning. In this article, we propose a M ulti-scenario and M ulti-task aware F eature I nteraction model, dubbed MMFI , to explicitly model feature interactions and learn the importance of feature interaction pairs in different scenarios and tasks. Specifically, MMFI first incorporates a pairwise feature interaction unit and a scenario-task interaction unit to effectively capture the interaction of feature pairs and scenario-task pairs. Then MMFI designs a scenario-task aware attention layer for learning the importance of feature interactions from coarse-grained to fine-grained, improving the model’s performance on various scenario-task pairs. More specifically, this attention layer consists of three modules: a fully shared bottom module, a partially shared middle module, and a specific output module. Finally, MMFI adapts two sparsity-aware functions to remove some useless feature interactions. Extensive experiments on two public datasets demonstrate the superiority of the proposed method over the existing multi-task recommendation, multi-scenario recommendation, and multi-scenario & multi-task recommendation models.

Sequential recommendation has now been more widely studied, characterized by its well-consistency with real-world recommendation situations. Most existing works model user preference as the transition pattern from the previous item to the next, ignoring the time interval between these two items. However, we find that the time intervals in different sequences may vary significantly and thus result in the ineffectiveness of user modeling due to the issue ofpreference drift. Thus we propose an assumption that a sequence with uniformly distributed time intervals (denoted as uniform sequence) is more beneficial for preference learning than that with greatly varying time intervals. We then conduct an empirical study on four real datasets and the results support this assumption. Therefore, we advocate to augment sequence data from the perspective of time intervals, which is not studied in the literature. Specifically, we design five operators (Ti-Crop, Ti-CateReorder, Ti-Mask, Ti-Substitute, Ti-Insert) to transform the original non-uniform sequence to uniform sequence with the consideration of time intervals. Then, we devise a control strategy to execute data augmentation on item sequences in different lengths and a looseness range to ensure the generalization (or diversity) of generated data. Finally, we implement these improvements on a state-of-the-art model CoSeRec and proposeTimeInterval AwareCoSeRec(TiCoSeRec). Experimental results on four datasets demonstrate that TiCoSeRec achieves significantly better performance than other 11 counterparts recommendation techniques.

Sequential recommendation is an important task to predict the next-item to access based on a sequence of interacted items. Most existing works learn user preference as the transition pattern from the previous item to the next one, ignoring the time interval between these two items. However, we observe that the time interval in a sequence may vary significantly different, and thus result in the ineffectiveness of user modeling due to the issue of preference drift. In fact, we conducted an empirical study to validate this observation, and found that a sequence with uniformly distributed time interval (denoted as uniform sequence) is more beneficial for performance improvement than that with greatly varying time interval. Therefore, we propose to augment sequence data from the perspective of time interval, which is not studied in the literature. Specifically, we design five operators (Ti-Crop, Ti-Reorder, Ti-Mask, Ti-Substitute, Ti-Insert) to transform the original non-uniform sequence to uniform sequence with the consideration of variance of time intervals. Then, we devise a control strategy to execute data augmentation on item sequences in different lengths. Finally, we implement these improvements on a state-of-the-art model CoSeRec and validate our approach on four real datasets. The experimental results show that our approach reaches significantly better performance than the other 9 competing methods. Our implementation is available: https://github.com/KingGugu/TiCoSeRec.

Basket representation plays an important role in the task of next-basket recommendation. However, existing methods generally adopts pooling operations to learn a basket's representation, from which two critical issues can be identified. First, they treat a basket as a set of items independent and identically distributed. We find that items occurring in the same basket have much higher correlations than those randomly selected by conducting data analysis on a real dataset. Second, although some works have recognized the importance of items repeatedly purchased in multiple baskets, they ignore the correlations among the repeated items in a same basket, whose importance is shown by our data analysis. In this paper, we propose a novel Basket Representation Learning (BRL) model by leveraging the correlations among intra-basket items. Specifically, we first connect all the items (in a basket) as a hyperedge, where the correlations among different items can be well exploited by hypergraph convolution operations. Meanwhile, we also connect all the repeated items in the same basket as a hyperedge, whereby their correlations can be further strengthened. We generate a negative (positive) view of the basket by data augmentation on repeated (non-repeated) items, and apply contrastive learning to force more agreements on repeated items. Finally, experimental results on three real datasets show that our approach performs better than eight baselines in ranking accuracy.