We provide a user-friendly, flexible, and lightweight open-source HCI toolkit (github.com/QButterfly) that allows non-tech-savvy researchers to conduct online user interaction studies using the widespread Qualtrics and LimeSurvey platforms. These platforms already provide rich functionality (e.g., for experiments or usability tests) and therefore lend themselves to an extension to display stimulus web pages and record clickstreams. The toolkit consists of a survey template with embedded JavaScript, a JavaScript library embedded in the HTML web pages, and scripts to analyze the collected data. No special programming skills are required to set up a study or match survey data and user interaction data after data collection. We empirically validated the software in a laboratory and a field study. We conclude that this extension, even in its preliminary version, has the potential to make online user interaction studies (e.g., with crowdsourced participants) accessible to a broader range of researchers.

This paper addresses the question whether the recently proposed approach of concise privacy notices in apps and on websites is effective in raising user awareness. To assess the effectiveness in a realistic setting, we included concise notices in a fictitious but realistic fitness tracking app and asked participants recruited from an online panel to provide their feedback on the usability of the app as a cover story. Importantly, after giving feedback, users were also asked to recall the data practices described in the notices. The experimental setup included the variation of different levels of saliency and riskiness of the privacy notices. Based on a total sample of 2,274 participants, our findings indicate that concise privacy notices are indeed a promising approach to raise user awareness for privacy information when displayed in a salient way, especially in case the notices describe risky data practices. Our results may be helpful for regulators, user advocates and transparency-oriented companies in creating or enforcing better privacy transparency towards average users that do not read traditional privacy policies.

Privacy policies as a means of communicating with customers still prove ineffective. Researchers have recently suggested that a specific usage context should be considered to make privacy notices more relevant to users. To explore this approach further, we conducted an explorative online survey of privacy concerns and privacy information preferences with 642 participants for two different contexts (loyalty cards and fitness tracking). Our data shows some support for the suggestion that context may be a significant moderator of concerns and preferences. However, the corresponding effects are rather small and limited to specific concerns and information categories. In line with other research, the data supports the known hierarchy of concerns regarding unauthorized secondary use and improper data access, which seem to exceed concerns about erroneous data processing or excessive data collection in both contexts. Furthermore, participants considered information on personal rights and processing purposes more relevant than information on contact persons.