Heterogeneous sequential recommendation that models sequences of items associated with more than one type of feedback such as examinations and purchases is an emerging topic in the research community, which is also an important problem in many real-world applications. Though there are some methods proposed to exploit different types of feedback in item sequences such as RLBL, RIB, and BINN, they are based on RNN and may not be very competitive in capturing users’ complex and dynamic preferences. And most existing advanced sequential recommendation methods such as the CNN- and attention-based methods are often designed for making use of item sequences with one single type of feedback, which thus can not be applied to the studied problem directly. As a response, we propose a novel feedback-aware local and global (FLAG) preference learning model for heterogeneous sequential recommendation. Our FLAG contains four modules, including (i) a local preference learning module for capturing a user’s short-term interest, which adopts a novel feedback-aware self-attention block to distinguish different types of feedback; (ii) a global preference learning module for modeling a user’s global preference; (iii) a local intention learning module, which takes a user’s real feedback in the next step, i.e., the user’s intention at the current step, as the query vector in a self-attention block to figure out the items that match the user’s intention well; and (iv) a prediction module for preference integration and final prediction. We then conduct extensive experiments on three public datasets and find that our FLAG significantly outperforms 13 very competitive baselines in terms of two commonly used ranking-oriented metrics in most cases. We also include ablation studies and sensitivity analysis of our FLAG to have more in-depth insights.

Recently, sequential recommendation has become a research hotspot while multi-behavior sequential recommendation (MBSR) that exploits users' heterogeneous interactions in sequences has received relatively little attention. Existing works often overlook the complementary effect of different perspectives when addressing the MBSR problem. In addition, there are two specific challenges remained to be addressed. One is the heterogeneity of a user's intention and the context information, the other one is the sparsity of the interactions of target behavior. To release the potential of multi-behavior interaction sequences, we propose a novel framework named NextIP that adopts a dual-task learning strategy to convert the problem to two specific tasks, i.e., next-item prediction and purchase prediction. For next-item prediction, we design a target-behavior aware context aggregator (TBCG), which utilizes the next behavior to guide all kinds of behavior-specific item sub-sequences to jointly predict the next item. For purchase prediction, we design a behavior-aware self-attention (BSA) mechanism to extract a user's behavior-specific interests and treat them as negative samples to learn the user's purchase preferences. Extensive experimental results on two public datasets show that our NextIP performs significantly better than the state-of-the-art methods.

Most methods for context-aware recommendation focus on improving the feature interaction layer, but overlook the embedding layer. However, an embedding layer with random initialization often suffers in practice from the sparsity of the contextual features, as well as the interactions between the users (or items) and context. In this paper, we propose a novel user-event graph embedding learning (UEG-EL) framework to address these two sparsity challenges. Specifically, our UEG-EL contains three modules: 1) a graph construction module is used to obtain a user-event graph containing nodes for users, intents and items, where the intent nodes are generated by applying intent node attention (INA) on nodes of the contextual features; 2) a user-event collaborative graph convolution module is designed to obtain the refined embeddings of all features by executing a new convolution strategy on the user-event graph, where each intent node acts as a hub to efficiently propagate the information among different features; 3) a recommendation module is equipped to integrate some existing context-aware recommendation model, where the feature embeddings are directly initialized with the obtained refined embeddings. Moreover, we identify a unique challenge of the basic framework, that is, the contextual features associated with too many instances may suffer from noise when aggregating the information. We thus further propose a simple but effective variant, i.e., UEG-EL-V, in order to prune the information propagation of the contextual features. Finally, we conduct extensive experiments on three public datasets to verify the effectiveness and compatibility of our UEG-EL and its variant.

Heterogeneous sequential recommendation (HSR) is a very important recommendation problem, which aims to predict a user’s next interacted item under a target behavior type (e.g., purchase in e-commerce sites) based on his/her historical interactions with different behaviors. Though existing sequential methods have achieved advanced performance by considering the varied impacts of interactions with sequential information, a large body of them still have two major shortcomings. Firstly, they usually model different behaviors separately without considering the correlations between them. The transitions from item to item under diverse behaviors indicate some users’ potential behavior manner. Secondly, though the behavior information contains a user’s fine-grained interests, the insufficient consideration of the local context information limits them from well understanding user intentions. Utilizing the adjacent interactions to better understand a user’s behavior could improve the certainty of prediction. To address these two issues, we propose a novel solution utilizing global and personalized graphs for HSR (GPG4HSR) to learn behavior transitions and user intentions. Specifically, our GPG4HSR consists of two graphs, i.e., a global graph to capture the transitions between different behaviors, and a personalized graph to model items with behaviors by further considering the distinct user intentions of the adjacent contextually relevant nodes. Extensive experiments on four public datasets with the state-of-the-art baselines demonstrate the effectiveness and general applicability of our method GPG4HSR.