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Feiran Zhu

dblp:244/8259 · DBLP profile ↗
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2ranked-venue papers
0as first author
2since 2021 · last 2026
0009-0008-6198-2390ORCID · reported

Domains — the database's venue-derived domains; a paper can count in several

Databases, data management, data science and information retrieval · 2 · 2 since 2021Applied, interdisciplinary, general and emerging computing · 2 · 2 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Databases, data mining, and information retrieval
2 papers
Query processing and optimization · 61% Information retrieval · 39%
Artificial intelligence
1 paper
Language models and text generation · 100%

Topics — the 4 heaviest of 5, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Query processing and optimization › query rewriting
LLM-based query rewriting
1.012026
CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms · WWW 2026
Query processing and optimization
query rewriting
1.012026
CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms · WWW 2026
Information retrieval › reranking
search result re-ranking
1.012026
Unbiased Multimodal Reranking for Long-Tail Short-Video Search · WWW 2026
Natural language and speech › Language models and text generation
large language model
0.312026
CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms · WWW 2026

Methods — techniques the papers use, named apart from their topics

supervised fine-tuning · 2.0knowledge card aggregation · 2.0group relative policy optimization · 2.0multimodal reranking · 1.0
YearPublicationVenuePosition
2026 CardRewriter: Leveraging Knowledge Cards for Long-Tail Query Rewriting on Short-Video Platforms
abstract
Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce CardRewriter, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.
Peiyuan Gong, Feiran Zhu, Yaqi Yin, Chenglei Dai, Wentian Bao, Jiaxin Mao, Yi Zhang 0050
WWW2
2026 Unbiased Multimodal Reranking for Long-Tail Short-Video Search
Feiran Zhu, Renzhe Zhou, Chao Zhang 0111, Chenglei Dai, Yuren Mao, Yunjun Gao
WWW2