Effective item identifiers (IDs) are an important component for recommender systems (RecSys) in practice, and are commonly adopted in many use cases such as retrieval and ranking. IDs can encode collaborative filtering signals within training data, such that RecSys models can extrapolate during the inference and personalize the prediction based on users' behavioral histories. Recently, Semantic IDs (SIDs) have become a trending paradigm for RecSys. In comparison to the conventional atomic ID, an SID is an ordered list of codes, derived from tokenizers such as residual quantization, applied to semantic representations commonly extracted from foundation models or collaborative signals. SIDs have drastically smaller cardinality than the atomic counterpart, and induce semantic clustering in the ID space. At Snapchat, we apply SIDs as auxiliary features for ranking models, and also explore SIDs as additional retrieval sources in different ML applications. In this paper, we discuss practical technical challenges we encountered while applying SIDs, experiments we have conducted, and design choices we have iterated to mitigate these challenges. Backed by promising offline results on both internal data and academic benchmarks as well as online A/B studies, SID variants have been launched in multiple production models with positive metrics impact.

Generative recommendation plays a crucial role in personalized systems, predicting users' future interactions from their historical behavior sequences. A critical yet underexplored factor in training these models is data augmentation, the process of constructing training data from user interaction histories. By shaping the training distribution, data augmentation directly and often substantially affects model generalization and performance. Nevertheless, in much of the existing work, this process is simplified, applied inconsistently, or treated as a minor design choice, without a systematic and principled understanding of its effects.

Generative recommendation (GR) has gained increasing attention for its promising performance compared to traditional models. A key factor contributing to the success of GR is the semantic ID (SID), which converts continuous semantic representations (e.g., from large language models) into discrete ID sequences. However, varied modeling techniques, hyper-parameters, and experimental setups in existing literature make direct comparisons between GR proposals challenging. Furthermore, the absence of an open-source, unified framework hinders systematic benchmarking and extension, slowing model iteration. To address this challenge, our work introduces and open-sources a framework for Generative Recommendation with semantic ID, namely GRID, specifically designed for modularity to facilitate easy component swapping and accelerate idea iteration. Using GRID, we systematically experiment with and ablate different components of GR models with SIDs on public benchmarks. Our comprehensive experiments with GRID reveal that many overlooked architectural components in GR models with SIDs substantially impact performance. This offers both novel insights and validates the utility of an open-source platform for robust benchmarking and GR research advancement. GRID is open-sourced at https://github.com/snap-research/GRID.

We investigate the problem of designing differentially private (DP), revenue-maximizing single item auction. Specifically, we consider broadly applicable settings in mechanism design where agents' valuation distributions are **independent**, **non-identical**, and can be either **bounded** or **unbounded**. Our goal is to design such auctions with **pure**, i.e., $(\epsilon,0)$ privacy in polynomial time. In this paper, we propose two computationally efficient auction learning framework that achieves **pure** privacy under bounded and unbounded distribution settings. These frameworks reduces the problem of privately releasing a revenue-maximizing auction to the private estimation of pre-specified quantiles. Our solutions increase the running time by polylog factors compared to the non-private version. As an application, we show how to extend our results to the multi-round online auction setting with non-myopic bidders. To our best knowledge, this paper is the first to efficiently deliver a Myerson auction with **pure** privacy and near-optimal revenue, and the first to provide such auctions for **unbounded** distributions.

Sequential recommendation is a popular paradigm in modern recommender systems. In particular, one challenging problem in this space is cross-domain sequential recommendation (CDSR), which aims to predict future behaviors given user interactions across multiple domains. Existing CDSR frameworks are mostly built on the self-attention transformer and seek to improve by explicitly injecting additional domain-specific components (e.g. domain-aware module blocks). While these additional components help, we argue they overlook the core self-attention module already present in the transformer, a naturally powerful tool to learn correlations among behaviors. In this work, we aim to improve the CDSR performance for simple models from a novel perspective of enhancing the self-attention. Specifically, we introduce a Pareto-optimal self-attention and formulate the cross-domain learning as a multi-objective problem, where we optimize the recommendation task while dynamically minimizing the cross-domain attention scores. Our approach automates knowledge transfer in CDSR (dubbed as AutoCDSR) - it not only mitigates negative transfer but also encourages complementary knowledge exchange among auxiliary domains. Based on the idea, we further introduce AutoCDSR+, a more performant variant with slight additional cost. Our proposal is easy to implement and works as a plug-and-play module that can be incorporated into existing transformer-based recommenders. Besides flexibility, it is practical to deploy because it brings little extra computational overheads without heavy hyper-parameter tuning. We conduct experiments over both large-scale production recommender data as well as academic benchmarks, where AutoCDSR consistently enhances the performance of base transformers, enabling simple models to perform on par with state-of-the-art with less overhead (e.g., 4x faster than state-of-the-art CDSR models). AutoCDSR on average improves Recall@10 for SASRec and Bert4Rec by 9.8% and 16.0% and NDCG@10 by 12.0% and 16.7%, respectively. Code is available at https://github.com/snap-research/AutoCDSR.

The development of powerful user representations is a key factor in the success of recommender systems (RecSys). Online platforms employ a range of RecSys techniques to personalize user experience across diverse in-app surfaces. User representations are often learned individually through user's historical interactions within each surface and user representations across different surfaces can be shared post-hoc as auxiliary features or additional retrieval sources. While effective, such schemes cannot directly encode collaborative filtering signals across different surfaces, hindering its capacity to discover complex relationships between user behaviors and preferences across the whole platform. To bridge this gap at Snapchat, we seek to conduct universal user modeling (UUM) across different in-app surfaces, learning general-purpose user representations which encode behaviors across surfaces. Instead of replacing domain-specific representations, UUM representations capture cross-domain trends, enriching existing representations with complementary information. This work discusses our efforts in developing initial UUM versions, practical challenges, technical choices and modeling and research directions with promising offline performance. Following successful A/B testing, UUM representations have been launched in production, powering multiple use cases and demonstrating their value. UUM embedding has been incorporated into (i) Long-form Video embedding-based retrieval, leading to 2.78% increase in Long-form Video Open Rate, (ii) Long-form Video L2 ranking, with 19.2% increase in Long-form Video View Time sum, (iii) Lens L2 ranking, leading to 1.76% increase in Lens play time, and (iv) Notification L2 ranking, with 0.87% increase in Notification Open Rate.

We consider the classical problem of multi-class prediction with expert advice, but with an active learning twist. In this new setting the learner will only query the labels of a small number of examples, but still aims to minimize regret to the best expert as usual; the learner is also allowed a very short "burn-in" phase where it can fast-forward and query certain highly-informative examples. We design an algorithm that utilizes Hedge (aka Exponential Weights) as a subroutine, and we show that under a very particular combinatorial constraint on the matrix of expert predictions we can obtain a very strong regret guarantee while querying very few labels. This constraint, which we refer to as $\zeta$-compactness, or just compactness, can be viewed as a non-stochastic variant of the disagreement coefficient, another popular parameter used to reason about the sample complexity of active learning in the IID setting. We also give a polynomial-time algorithm to calculate the $\zeta$-compactness of a matrix up to an approximation factor of 3.

We study data corruption attacks on stochastic multi arm bandit algorithms. Existing attack methodologies assume that the attacker can observe the multi arm bandit algorithm's realized behavior which is in contrast to the adversaries modeled in the robust multi arm bandit algorithms literature. To the best of our knowledge, we develop the first data corruption attack on stochastic multi arm bandit algorithms which works without observing the algorithm's realized behavior. Through this attack, we also discover a sufficient condition for a stochastic multi arm bandit algorithm to be susceptible to adversarial data corruptions. We show that any bandit algorithm that makes decisions just using the empirical mean reward, and the number of times that arm has been pulled in the past can suffer from linear regret under data corruption attacks. We further show that various popular stochastic multi arm bandit algorithms such UCB, $\epsilon$-greedy and Thompson Sampling satisfy this sufficient condition and are thus prone to data corruption attacks. We further analyze the behavior of our attack for these algorithms and show that using only $o(T)$ corruptions, our attack can force these algorithms to select a potentially non-optimal target arm preferred by the attacker for all but $o(T)$ rounds.

We study the problem of learning Bayesian-optimal revenue-maximizing auctions. The classical approach to maximizing revenue requires a known prior distribution on the demand of the bidders, although recent work has shown how to replace the knowledge of a prior distribution with a polynomial sample. However, in an online setting, when buyers can participate in multiple rounds, standard learning techniques are susceptible to \emph{strategic overfitting}: bidders can improve their long-term wellbeing by manipulating the trajectory of the learning algorithm in earlier rounds. For example, they may be able to strategically adjust their behavior in earlier rounds to achieve lower, more favorable future prices. Such non-truthful behavior can hinder learning and harm revenue. In this paper, we combine tools from differential privacy, mechanism design, and sample complexity to give a repeated auction that (1) learns bidder demand from past data, (2) is approximately revenue-optimal, and (3) strategically robust, as it incentivizes bidders to behave truthfully.