Review personalization aims at presenting the most relevant reviews of a product according to the preferences of the individual user. Existing studies of review personalization use the reviews authored by the user as a proxy for their preferences, and henceforth as a means for learning and evaluating personalization quality. In this work, we suggest using review votes rather than authorship for personalization. We propose MAGLLM, an approach that leverages heterogeneous graphs for modeling the relationships among reviews, products, and users, with large language model (LLM) to enrich user representation on the graph. Our evaluation over a unique public dataset that includes user voting information indicates that the vote signal yields substantially higher personalization performance across a variety of recommendation methods and e-commerce domains. It also indicates that our graph-LLM approach outperforms comparative baselines and algorithmic alternatives. We conclude with concrete recommendations for e-commerce platforms seeking to enhance their review personalization experience.

Product titles play a central role in connecting e-commerce buyers and sellers, concisely conveying the product information required to facilitate a transaction. Product titles are prominently presented in e-commerce search results, recommendations, and browse pages. In addition, many e-commerce tasks, such as matching, categorization, and product recommendations, heavily rely on product titles as a signal. In this paper, we report a comprehensive analysis of the linguistic characteristics of e-commerce titles. Specifically, we consider syntax, content, order of words, and attribute distribution. We compare these characteristics to those of the language used in other e-commerce and web corpora. Our analysis reveals a variety of unique properties of e-commerce title language. We consider the practical implications of our analysis with an empirical evaluation of modeling approaches on two real-world e-commerce tasks directly involving titles. Our findings suggest a number of practical approaches to applying natural language processing techniques over e-commerce titles. Based on these findings, we developed a set of clear, actionable guidelines for creating effective titles that can be adapted by e-commerce platforms.

Product reviews play a key role in e-commerce platforms. Studies show that many users read product reviews before a purchase and trust them to the same extent as personal recommendations. However, in many cases, the number of reviews per product is large and extracting useful information becomes a challenging task. Several websites have recently added an option to post tips —short, concise, practical, and self-contained pieces of advice about the products. These tips are complementary to the reviews and usually add a new non-trivial insight about the product, beyond its title, attributes, and description. Yet, most if not all major e-commerce platforms lack the notion of a tip as a first-class citizen and customers typically express their advice through other means, such as reviews. In this work, we propose an extractive method for tip generation from product reviews. We focus on five popular e-commerce domains whose reviews tend to contain useful non-trivial tips that are beneficial for potential customers. We formally define the task of tip extraction in e-commerce by providing the list of tip types, tip timing (before and/or after the purchase), and connection to the surrounding context sentences. To extract the tips, we propose a supervised approach and leverage a publicly available dataset, annotated by human editors, containing 14,000 product reviews. To demonstrate the potential of our approach, we compare different tip generation methods and evaluate them both manually and over the labeled set. Our approach demonstrates particularly high performance for popular products in the Baby, Home Improvement, and Sports & Outdoors domains, with precision of over 95% for the top 3 tips per product. In addition, we evaluate the performance of our methods on previously unseen domains. Finally, we discuss the practical usage of our approach in real-world applications. Concretely, we explain how tips generated from user reviews can be integrated in various use cases within e-commerce platforms and benefit both buyers and sellers.

Product reviews play a key role in e-commerce platforms. Studies show that many users read product reviews before purchase and trust them as much as personal recommendations. However, in many cases, the number of reviews per product is large and finding useful information becomes a challenging task. A few websites have recently added an option to post tips - short, concise, practical, and self-contained pieces of advice about products. These tips are complementary to the reviews and usually add a new non-trivial insight about the product, beyond its title, attributes, and description. Yet, most if not all major e-commerce platforms lack the notion of a tip as a first class citizen and customers typically express their advice through other means, such as reviews. In this work, we propose an extractive method for tip generation from product reviews. We focus on five popular e-commerce domains whose reviews tend to contain useful non-trivial tips that are beneficial for potential customers. We formally define the task of tip extraction in e-commerce by providing the list of tip types, tip timing (before and/or after the purchase), and connection to the surrounding context sentences. To extract the tips, we propose a supervised approach and provide a labeled dataset, annotated by human editors, over 14,000 product reviews using a dedicated tool. To demonstrate the potential of our approach, we compare different tip generation methods and evaluate them both manually and over the labeled set. Our approach demonstrates especially high performance for popular products in the Baby, Home Improvement and Sports & Outdoors domains, with precision of over 95% for the top 3 tips per product.

The connection between messaging and action is fundamental both to web applications, such as web search and sentiment analysis, and to economics. However, while prominent online applications exploit messaging in natural (human) language in order to predict non-strategic action selection, the economics literature focuses on the connection between structured stylized messaging to strategic decisions in games and multi-agent encounters. This paper aims to connect these two strands of research, which we consider highly timely and important due to the vast online textual communication on the web. Particularly, we introduce the following question: can free text expressed in natural language serve for the prediction of action selection in an economic context, modeled as a game? We initiate research on this question by providing preliminary positive results.

The importance of e-commerce platforms has driven forward a growing body of research work on e-commerce search. We present the first large-scale and in-depth study of query reformulations performed by users of e-commerce search; the study is based on the query logs of eBay's search engine. We analyze various factors including the distribution of different types of reformulations, changes of search result pages retrieved for the reformulations, and clicks and purchases performed upon the retrieved results. We then turn to address a novel challenge in the e-commerce search realm: predicting whether a user will reformulate her query before presenting her the search results. Using a suite of prediction features, most of which are novel to this study, we attain high prediction quality. Some of the features operate prior to retrieval time, whereas others rely on the retrieved results. While the latter are substantially more effective than the former, we show that the integration of these two types of features is of merit. We also show that high prediction quality can be obtained without considering information from the past about the user or the query she posted. Nevertheless, using these types of information can further improve prediction quality.

The connection between messaging and action is fundamental both to web applications, such as web search and sentiment analysis, and to economics. However, while prominent online applications exploit messaging in natural (human) language in order to predict non-strategic action selection, the economics literature focuses on the connection between structured stylized messaging to strategic decisions in games and multi-agent encounters. This paper aims to connect these two strands of research, which we consider highly timely and important due to the vast online textual communication on the web. Particularly, we introduce the following question: Can free text expressed in natural language serve for the prediction of action selection in an economic context, modeled as a game In order to initiate the research on this question, we introduce the study of an individual’s action prediction in a one-shot game based on free text he/she provides, while being unaware of the game to be played. We approach the problem by attributing commonsensical personality attributes via crowd-sourcing to free texts written by individuals, and employing transductive learning to predict actions taken by these individuals in one-shot games based on these attributes. Our approach allows us to train a single classifier that can make predictions with respect to actions taken in multiple games. In experiments with three well-studied games, our algorithm compares favorably with strong alternative approaches. In ablation analysis, we demonstrate the importance of our modeling choices—the representation of the text with the commonsensical personality attributes and our classifier—to the predictive power of our model.