Putting together an ideal outfit is a process that involves creativity and style intuition. This makes it a particularly difficult task to automate. Existing styling products generally involve human specialists and a highly curated set of fashion items. In this paper, we will describe how we bootstrapped the Complete The Look (CTL) system at Pinterest. This is a technology that aims to learn the subjective task of "style compatibility" in order to recommend complementary items that complete an outfit. In particular, we want to show recommendations from other categories that are compatible with an item of interest. For example, what are some heels that go well with this cocktail dress? We will introduce our outfit dataset of over 1 million outfits and 4 million objects, a subset of which we will make available to the research community, and describe the pipeline used to obtain and refresh this dataset. Furthermore, we will describe how we evaluate this subjective task and compare model performance across multiple training methods. Lastly, we will share our lessons going from experimentation to working prototype, and how to mitigate failure modes in the production environment. Our work represents one of the first examples of an industrial-scale solution for compatibility-based fashion recommendation.

As online content becomes ever more visual, the demand for searching by visual queries grows correspondingly stronger. Shop The Look is an online shopping discovery service at Pinterest, leveraging visual search to enable users to find and buy products within an image. In this work, we provide a holistic view of how we built Shop The Look, a shopping oriented visual search system, along with lessons learned from addressing shopping needs. We discuss topics including core technology across object detection and visual embeddings, serving infrastructure for realtime inference, and data labeling methodology for training/evaluation data collection and human evaluation. The user-facing impacts of our system design choices are measured through offline evaluations, human relevance judgements, and online A/B experiments. The collective improvements amount to cumulative relative gains of over 160% in end-to-end human relevance judgements and over 80% in engagement. Shop The Look is deployed in production at Pinterest.

Understanding content at scale is a difficult but important problem for many platforms. Many previous studies focus on content understanding to optimize engagement with existing users. However, little work studies how to leverage better content understanding to attract new users. In this work, we build a framework for generating natural language content annotations and show how they can be used for search engine optimization. The proposed framework relies on an XGBoost model that labels “pins” with high probability phrases, and a logistic regression layer that learns to rank aggregated annotations for groups of content. The pipeline identifies keywords that are descriptive and contextually meaningful. We perform a large-scale production experiment deployed on the Pinterest platform and show that natural language annotations cause a 1-2% increase in traffic from leading search engines. This increase is statistically significant. Finally, we explore and interpret the characteristics of our annotations framework.