Personalized search ranking systems are critical for driving engagement and revenue in modern e-commerce platforms. Existing methods primarily model users' broad interests from historical behaviors but often fail to explicitly align these with real-time intent expressed in user queries. In this paper, we propose DiffusionGS, a scalable generative framework that treats user queries as explicit intent anchors to extract user interests from long-term, noisy behavior histories. Specifically, we formulate interest extraction as a conditional denoising task, where the user's query guides a conditional diffusion process to produce a robust, user intent-aware representation from their behavioral sequence. A User-aware Denoising Layer (UDL) further refines attention distribution using user-specific profiles. By reframing queries as intent priors and leveraging diffusion-based denoising, our method provides a powerful mechanism for capturing dynamic user interest shifts. Extensive offline and online experiments demonstrate the superiority of DiffusionGS over state-of-the-art methods. © 2026 Copyright held by the owner/author(s).

With the rise of modern search and recommendation platforms, insufficient collaborative information of cold-start items exacerbates the Matthew effect of existing platform items, challenging platform diversity and becoming a longstanding issue. Existing methods align items' side content with collaborative information to transfer collaborative signals from high-popularity items to cold-start items. However, these methods fail to account for the asymmetry between collaboration and content, nor the fine-grained differences among items. To address these issues, we propose COINS, an item representation enhancement approach based on fused alignment of semantic IDs. Specifically, we use RQ-OPQ encoding to quantize item content and collaborative information, followed by a two-step alignment: RQ encoding transfers shared collaborative signals across items, while OPQ encoding learns items' differentiated information. Comprehensive offline experiments on large-scale industrial datasets demonstrate COINS's superiority, and rigorous online A/B tests confirm statistically significant improvements.

Spiking neural networks (SNNs) are attracting widespread interest due to their biological plausibility, energy efficiency, and powerful spatiotemporal information representation ability. Given the critical role of attention mechanisms in enhancing neural network performance, the integration of SNNs and attention mechanisms exhibits tremendous potential to deliver energy-efficient and high-performance computing paradigms. In this article, we present a novel temporal-channel joint attention mechanism for SNNs, referred to as TCJA-SNN. The proposed TCJA-SNN framework can effectively assess the significance of spike sequence from both spatial and temporal dimensions. More specifically, our essential technical contribution lies on: 1) we employ the squeeze operation to compress the spike stream into an average matrix. Then, we leverage two local attention mechanisms based on efficient 1-D convolutions to facilitate comprehensive feature extraction at the temporal and channel levels independently and 2) we introduce the cross-convolutional fusion (CCF) layer as a novel approach to model the interdependencies between the temporal and channel scopes. This layer effectively breaks the independence of these two dimensions and enables the interaction between features. Experimental results demonstrate that the proposed TCJA-SNN outperforms the state-of-the-art (SOTA) on all standard static and neuromorphic datasets, including Fashion-MNIST, CIFAR10, CIFAR100, CIFAR10-DVS, N-Caltech 101, and DVS128 Gesture. Furthermore, we effectively apply the TCJA-SNN framework to image generation tasks by leveraging a variation autoencoder. To the best of our knowledge, this study is the first instance where the SNN-attention mechanism has been employed for high-level classification and low-level generation tasks. Our implementation codes are available at https://github.com/ridgerchu/TCJA.

Sequential recommendation methods are very important in modern recommender systems because they can well capture users' dynamic interests from their interaction history, and make accurate recommendations for users, thereby helping enterprises succeed in business. However, despite the great success of existing sequential recommendation-based methods, they focus too much on item-level modeling of users' click history and lack information about the user's entire click history (such as click order, click time, etc.). To tackle this problem, inspired by recent advances in pre-training techniques in the field of natural language processing, we build a new pre-training task based on the original BERT pre-training framework and incorporate temporal information. Specifically, we propose a new model called the RE arrange S equence prE -training and T ime embedding model via BERT for sequential R ecommendation (RESETBERT4Rec ) \footnoteThis work was completed during JD internship., it further captures the information of the user's whole click history by adding a rearrange sequence prediction task to the original BERT pre-training framework, while it integrates different views of time information. Comprehensive experiments on two public datasets as well as one e-commerce dataset demonstrate that RESETBERT4Rec achieves state-of-the-art performance over existing baselines.