Recently, aligning users among different social networks has received significant attention. However, most of the existing studies do not consider users' behavior information during the aligning procedure and thus still suffer from poor learning performance. In fact, we observe that social network alignment and user behavior analysis can benefit from each other. Motivated by such an observation, we propose to jointly study the social network alignment and user behavior analysis problem in this paper. We design a novel framework named BANANA-RGB. In this framework, to capture users' multi-scale behavior information in each social network, we train a variant of the hierarchical periodic memory network with personalized memorization. To leverage behavior analysis for social network alignment, we design a tensor fusion network-based alignment component to improve the performance. To further leverage social network alignment for behavior analysis, we design a gating-based cross-network behavior fusion component to integrate users' behavior information in different social networks based on the alignment result. We iteratively train the above two components to make the two tasks benefit from each other. Extensive experiments on real-world datasets demonstrate that our proposed approach outperforms the state-of-the-art methods.

Recently, aligning users among different social networks has received significant attention. However, most of the existing studies do not consider users’ behavior information during the aligning procedure and thus still suffer from the poor learning performance. In fact, we observe that social network alignment and behavior analysis can benefit from each other. Motivated by such an observation, we propose to jointly study the social network alignment problem and user behavior analysis problem. We design a novel end-to-end framework named BANANA. In this framework, to leverage behavior analysis for social network alignment at the distribution level, we design an earth mover’s distance based alignment model to fuse users’ behavior information for more comprehensive user representations. To further leverage social network alignment for behavior analysis, in turn, we design a temporal graph neural network model to fuse behavior information in different social networks based on the alignment result. Two models above can work together in an end-to-end manner. Through extensive experiments on real-world datasets, we demonstrate that our proposed approach outperforms the state-of-the-art methods in the social network alignment task and the user behavior analysis task, respectively.