This paper presents a fully automated, data-driven framework for the large-scale deployment of reconfigurable intelligent surfaces (RISs) in cellular networks. Leveraging physically consistent ray tracing and empirical data from a commercial deployment in the UK, the proposed method jointly optimizes RIS placement, orientation, configuration, and base station beamforming in dense urban environments across frequency bands (corresponding to 4G, 5G, and a hypothetical 6G system). Candidate RIS locations are identified via reflection- and scattering-based heuristics using calibrated electromagnetic models within the Sionna Ray Tracing (RT) engine. Outage users are clustered to reduce deployment complexity, and the tradeoff between coverage gains and infrastructure cost is systematically evaluated. It is shown that achieving meaningful coverage improvement in urban areas requires a dense deployment of large-aperture RIS units, raising questions about cost-effectiveness. To facilitate reproducibility and future research, the complete simulation framework and RIS deployment algorithms are provided as opensource software.