Retrieval Augmented Generation (RAG) has become prevalent in question-answering (QA) tasks due to its ability of utilizing search engine to enhance the quality of long-form question-answering (LFQA). Despite the emergence of various open source methods and web-enhanced commercial systems such as Bing Chat, two critical problems remain unsolved, i.e., the lack of factuality and clear logic in the generated long-form answers. In this paper, we remedy these issues via a systematic study on answer generation in web-enhanced LFQA. Specifically, we first propose a novel outline-enhanced generator to achieve clear logic in the generation of multifaceted answers and construct two datasets accordingly. Then we propose a factuality optimization method based on a carefully designed doubly fine-grained RLHF framework, which contains automatic evaluation and reward modeling in different levels of granularity. Our generic framework comprises conventional fine-grained RLHF methods as special cases. Extensive experiments verify the superiority of our proposed Factuality-optimized RAG (FoRAG) method on both English and Chinese benchmarks. In particular, when applying our method to Llama2-7B-chat, the derived model FoRAG-L-7B outperforms WebGPT-175B in terms of three commonly used metrics (i.e., coherence, helpfulness, and factuality), while the number of parameters is much smaller (only 1/24 of that of WebGPT-175B). Our datasets and models are made publicly available for better reproducibility.https://huggingface.co/forag łabelfootnote_dataset_url

The prevailing issue of factual inconsistency errors in conventional Retrieval Augmented Generation (RAG) motivates the study of Factual Consistency Evaluation (FCE). Despite the various FCE methods proposed earlier, these methods are evaluated on datasets generated by specific Large Language Models (LLMs). Without a comprehensive benchmark, it remains unexplored how these FCE methods perform on other LLMs with different error distributions or even unseen error types, as these methods may fail to detect the error types generated by other LLMs. To fill this gap, in this paper, we propose the first comprehensive FCE benchmark Face4RAG for RAG independent of the underlying LLM. Our benchmark consists of a synthetic dataset built upon a carefully designed typology for factuality inconsistency error and a real-world dataset constructed from six commonly used LLMs, enabling evaluation of FCE methods on specific error types or real-world error distributions. On the proposed benchmark, we discover the failure of existing FCE methods to detect the logical fallacy, which refers to a mismatch of logic structures between the answer and the retrieved reference. To fix this issue, we further propose a new method called L-Face4RAG with two novel designs of logic-preserving answer decomposition and fact-logic FCE. Extensive experiments show L-Face4RAG substantially outperforms previous methods for factual inconsistency detection on a wide range of tasks, notably beyond the RAG task from which it is originally motivated. Both the benchmark and our proposed method are publicly available. https://huggingface.co/datasets/yq27/Face4RAG

Model-free RL-based recommender systems have recently received increasing research attention due to their capability to handle partial feedback and long-term rewards. However, most existing research has ignored a critical feature in recommender systems: one user's feedback on the same item at different times is random. The stochastic rewards property essentially differs from that in classic RL scenarios with deterministic rewards, which makes RL-based recommender systems much more challenging. In this paper, we first demonstrate in a simulator environment where using direct stochastic feedback results in a significant drop in performance. Then to handle the stochastic feedback more efficiently, we design two stochastic reward stabilization frameworks that replace the direct stochastic feedback with that learned by a supervised model. Both frameworks are model-agnostic, i.e., they can effectively utilize various supervised models. We demonstrate the superiority of the proposed frameworks over different RL-based recommendation baselines with extensive experiments on a recommendation simulator as well as an industrial-level recommender system.

We study the budget allocation problem in online marketing campaigns that utilize previously collected offline data. We first discuss the long-term effect of optimizing marketing budget allocation decisions in the offline setting. To overcome the challenge, we propose a novel game-theoretic offline value-based reinforcement learning method using mixed policies. The proposed method reduces the need to store infinitely many policies in previous methods to only constantly many policies, which achieves nearly optimal policy efficiency, making it practical and favorable for industrial usage. We further show that this method is guaranteed to converge to the optimal policy, which cannot be achieved by previous value-based reinforcement learning methods for marketing budget allocation. Our experiments on a large-scale marketing campaign with tens-of-millions users and more than one billion budget verify the theoretical results and show that the proposed method outperforms various baseline methods. The proposed method has been successfully deployed to serve all the traffic of this marketing campaign.

\emph{Classification with rejection} (CwR) refrains from making a prediction to avoid critical misclassification when encountering test samples that are difficult to classify. Though previous methods for CwR have been provided with theoretical guarantees, they are only compatible with certain loss functions, making them not flexible enough when the loss needs to be changed with the dataset in practice. In this paper, we derive a novel formulation for CwR that can be equipped with arbitrary loss functions while maintaining the theoretical guarantees. First, we show that $K$-class CwR is equivalent to a $(K\!+\!1)$-class classification problem on the original data distribution with an augmented class, and propose an empirical risk minimization formulation to solve this problem with an estimation error bound. Then, we find necessary and sufficient conditions for the learning \emph{consistency} of the surrogates constructed on our proposed formulation equipped with any classification-calibrated multi-class losses, where consistency means the surrogate risk minimization implies the target risk minimization for CwR. Finally, experiments on benchmark datasets validate the effectiveness of our proposed method.

In the mobile Internet era, mobile payment service becomes the foundation of inclusive finance, which brings convenience and security to people. Various marketing strategies are designed to encourage mobile payment activities by allocating incentives such as coupons or commissions to customers or merchants. We summary two significant issues. First, there is a phenomenon of mutual influence between merchants and customers, i.e., bipartite influence issue, thus making the independent optimization of customers and merchants non-optimal. Second, the redemptions of coupons are partially observed, as we can only observe that the customer redeems the coupon or not at a specific incentive value, but cannot observe that at other incentive value, i.e., data censorship issue. In this paper, we propose a novel joint incentive optimization framework to address the above two issues. We propose to use a graph neural network to represent customers and merchants jointly by modeling the underlying bipartite influences. We then formulate the response model under the hazard regression setting and model the hazard rate with a piecewise nonlinear function to capture the changes of responses to different incentive values. Finally, we propose a linear programming method to allocate approximated optimal incentive values to customers and merchants in real-time. Extensive offline and online experimental results demonstrate the effectiveness of our proposed approach.