Recommendation systems represent one of the largest machine learning applications on the planet -- industry-scale recommendation models are trained with petabytes of data and serve billions of users every day. To utilize the rich user signals in the long user history, these models have been scaled up to unprecedented complexity, up to trillions of floating-point operations (TFLOPs) per example. This scale, coupled with the huge amount of training data, necessitates new storage and training algorithms to efficiently improve the quality of these complex recommendation systems.

Large-scale recommendation systems are characterized by their reliance on high cardinality, heterogeneous features and the need to handle tens of billions of user actions on a daily basis. Despite being trained on huge volume of data with thousands of features, most Deep Learning Recommendation Models (DLRMs) in industry fail to scale with compute. Inspired by success achieved by Transformers in language and vision domains, we revisit fundamental design choices in recommendation systems. We reformulate recommendation problems as sequential transduction tasks within a generative modeling framework (``Generative Recommenders''), and propose a new architecture, HSTU, designed for high cardinality, non-stationary streaming recommendation data. HSTU outperforms baselines over synthetic and public datasets by up to 65.8% in NDCG, and is 5.3x to 15.2x faster than FlashAttention2-based Transformers on 8192 length sequences. HSTU-based Generative Recommenders, with 1.5 trillion parameters, improve metrics in online A/B tests by 12.4% and have been deployed on multiple surfaces of a large internet platform with billions of users. More importantly, the model quality of Generative Recommenders empirically scales as a power-law of training compute across three orders of magnitude, up to GPT-3/LLaMa-2 scale, which reduces carbon footprint needed for future model developments, and further paves the way for the first foundation models in recommendations.

Deep learning recommendation models (DLRMs) have been used across many business-critical services at Meta and are the single largest AI application in terms of infrastructure demand in its data-centers. In this paper, we present Neo, a software-hardware co-designed system for high-performance distributed training of large-scale DLRMs. Neo employs a novel 4D parallelism strategy that combines table-wise, row-wise, column-wise, and data parallelism for training massive embedding operators in DLRMs. In addition, Neo enables extremely high-performance and memory-efficient embedding computations using a variety of critical systems optimizations, including hybrid kernel fusion, software-managed caching, and quality-preserving compression. Finally, Neo is paired with ZionEX, a new hardware platform co-designed with Neo's 4D parallelism for optimizing communications for large-scale DLRM training. Our evaluation on 128 GPUs using 16 ZionEX nodes shows that Neo outperforms existing systems by up to 40× for training 12-trillion-parameter DLRM models deployed in production.