This paper studies the problem of dimension reduction, tailored to improving time series forecasting with high-dimensional predictors. We propose a novel Supervised Deep Dynamic Principal component analysis (SDDP) framework that incorporates the target variable and lagged observations into the factor extraction process. Assisted by a temporal neural network, we construct target-aware predictors by scaling the original predictors in a supervised manner, with larger weights assigned to predictors with stronger forecasting power. A principal component analysis is then performed on the target-aware predictors to extract the estimated SDDP factors. This supervised factor extraction not only improves predictive accuracy in the downstream forecasting task but also yields more interpretable and target-specific latent factors. Building upon SDDP, we propose a factor-augmented nonlinear dynamic forecasting model that unifies a broad family of factor-model-based forecasting approaches. To further demonstrate the broader applicability of SDDP, we extend our studies to a more challenging scenario when the predictors are only partially observable. We validate the empirical performance of the proposed method on several real-world public datasets. The results show that our algorithm achieves notable improvements in forecasting accuracy compared to state-of-the-art methods.

This paper studies the prediction task of tensor-on-tensor regression in which both covariates and responses are multi-dimensional arrays (a.k.a., tensors) across time with arbitrary tensor order and data dimension. Existing methods either focused on linear models without accounting for possibly nonlinear relationships between covariates and responses, or directly employed black-box deep learning algorithms that failed to utilize the inherent tensor structure. In this work, we propose a Factor Augmented Tensor-on-Tensor Neural Network (FATTNN) that integrates tensor factor models into deep neural networks. We begin with summarizing and extracting useful predictive information (represented by the ``factor tensor'') from the complex structured tensor covariates, and then proceed with the prediction task using the estimated factor tensor as input of a temporal convolutional neural network. The proposed methods effectively handle nonlinearity between complex data structures, and improve over traditional statistical models and conventional deep learning approaches in both prediction accuracy and computational cost. By leveraging tensor factor models, our proposed methods exploit the underlying latent factor structure to enhance the prediction, and in the meantime, drastically reduce the data dimensionality that speeds up the computation. The empirical performances of our proposed methods are demonstrated via simulation studies and real-world applications to three public datasets. Numerical results show that our proposed algorithms achieve substantial increases in prediction accuracy and significant reductions in computational time compared to benchmark methods.

Uplift modeling is crucial in various applications ranging from marketing and policy-making to personalized recommendations. The main objective is to learn optimal treatment allocations for a heterogeneous population. A primary line of existing work modifies the loss function of the decision tree algorithm to identify cohorts with heterogeneous treatment effects. Another line of work estimates the individual treatment effects separately for the treatment group and the control group using off-the-shelf supervised learning algorithms. The former approach that directly models the heterogeneous treatment effect is known to outperform the latter in practice. However, the existing tree-based methods are mostly limited to a single treatment and a single control use case, except for a handful of extensions to multiple discrete treatments. In this paper, we propose a generalization of tree-based approaches to tackle multiple discrete and continuous-valued treatments. We focus on a generalization of the well-known causal tree algorithm due to its desirable statistical properties, but our generalization technique can be applied to other tree-based approaches as well. The efficacy of our proposed method is demonstrated using experiments and real data examples.

Brand Lift test is a widely deployed statistical tool for measuring the effectiveness of online advertisements on brand perception such as ad recall, brand familiarity and favorability. By formulating the problem of interest into a two-sample test on the binomial proportions from the control group (p_0) and the treatment group (p_1), Brand Lift test evaluates ads impact based on the statistical significance of test results. Traditional approaches construct the test statistics based on the absolute difference between the two observed proportions, a.k.a, absolute lift. In this work, we propose a new bootstrap test based on the percentage difference between the two observed proportions, i.e., relative lift. We provide rigorous theoretical guarantees on the asymptotic validity of the proposed relative-lift-based test. Our numerical studies suggest that the relative-lift-based test requires less stringent conditions than the absolute-lift-based test for controlling the type-I error rate. Interestingly, we also prove that the relative-lift-based test is more powerful than the absolute-lift-based test when the alternative is positive (i.e., p1 - p0 > 0), but less powerful when the alternative is negative (i.e., p1 - p0 < 0). The empirical performance of the proposed test is demonstrated by extensive simulation studies, an application to a publicly available A/B testing dataset from advertising, and real datasets collected from the Brand Lift Testing platform at LinkedIn.

We propose a multiple-splitting projection test (MPT) for one-sample mean vectors in high-dimensional settings. The idea of projection test is to project high-dimensional samples to a 1-dimensional space using an optimal projection direction such that traditional tests can be carried out with projected samples. However, estimation of the optimal projection direction has not been systematically studied in the literature. In this work, we bridge the gap by proposing a consistent estimation via regularized quadratic optimization. To retain type I error rate, we adopt a data-splitting strategy when constructing test statistics. To mitigate the power loss due to data-splitting, we further propose a test via multiple splits to enhance the testing power. We show that the $p$-values resulted from multiple splits are exchangeable. Unlike existing methods which tend to conservatively combine dependent $p$-values, we develop an exact level $\alpha$ test that explicitly utilizes the exchangeability structure to achieve better power. Numerical studies show that the proposed test well retains the type I error rate and is more powerful than state-of-the-art tests.