Industrial recommendation systems (RS) rely on the multi-stage pipeline to balance effectiveness and efficiency when delivering items from a vast corpus to users. Existing RS benchmark datasets primarily focus on the exposure space, where novel RS algorithms are trained and evaluated. However, when these algorithms transition to real-world industrial RS, they face two critical challenges: (1) handling unexposed items—a significantly larger space than the exposed one, profoundly impacting their practical performance; and (2) overlooking the intricate interplay between multiple stages of the recommendation pipeline, resulting in suboptimal system performance. To bridge the gap between offline RS benchmarks and real-world online environments, we introduce RecFlow—an industrial full-flow recommendation dataset. Unlike existing datasets, RecFlow includes samples not only from the exposure space but also from unexposed items filtered at each stage of the RS funnel. RecFlow comprises 38 million interactions from 42,000 users across nearly 9 million items with additional 1.9 billion stage samples collected from 9.3 million online requests over 37 days and spanning 6 stages. Leveraging RecFlow, we conduct extensive experiments to demonstrate its potential in designing novel algorithms that enhance effectiveness by incorporating stage-specific samples. Some of these algorithms have already been deployed online at KuaiShou, consistently yielding significant gains. We propose RecFlow as the first comprehensive whole-pipeline benchmark dataset for the RS community, enabling research on algorithm design across the entire recommendation pipeline, including selection bias study, debiased algorithms, multi-stage consistency and optimality, multi-task recommendation, and user behavior modeling.

In large-scale recommendation systems, modeling long-term user interests is progressively gaining attention among researchers and practitioners. Existing work, such as SIM and TWIN, typically employs a two-stage approach to model long-term user behavior sequences for efficiency concerns. The first stage rapidly retrieves a subset of sequences related to the target item from a long sequence using a search-based mechanism namely the General Search Unit (GSU), while the second stage calculates the interest scores using the Exact Search Unit (ESU) on the retrieved results. Given the extensive length of user behavior sequences spanning the entire life cycle, potentially reaching up to 10^6 in scale, there is currently no effective solution for fully modeling such expansive user interests. To overcome this issue, we introduced TWIN-V2, an enhancement of TWIN, where a divide-and-conquer approach is applied to compress life-cycle behaviors and uncover more accurate and diverse user interests. Specifically, a hierarchical clustering method groups items with similar characteristics in life-cycle behaviors into a single cluster during the offline phase. By limiting the size of clusters, we can compress behavior sequences well beyond the magnitude of 10^5 to a length manageable for online inference in GSU retrieval. Cluster-aware target attention extracts comprehensive and multi-faceted long-term interests of users, thereby making the final recommendation results more accurate and diverse. Extensive offline experiments on a multi-billion-scale industrial dataset and online A/B tests have demonstrated the effectiveness of TWIN-V2. Under an efficient deployment framework, TWIN-V2 has been successfully deployed to the primary traffic that serves hundreds of millions of daily active users at Kuaishou.

Life-long user behavior modeling, i.e., extracting a user's hidden interests from rich historical behaviors in months or even years, plays a central role in modern CTR prediction systems. Conventional algorithms mostly follow two cascading stages: a simple General Search Unit (GSU) for fast and coarse search over tens of thousands of long-term behaviors and an Exact Search Unit (ESU) for effective Target Attention (TA) over the small number of finalists from GSU. Although efficient, existing algorithms mostly suffer from a crucial limitation: the inconsistent target-behavior relevance metrics between GSU and ESU. As a result, their GSU usually misses highly relevant behaviors but retrieves ones considered irrelevant by ESU. In such case, the TA in ESU, no matter how attention is allocated, mostly deviates from the real user interests and thus degrades the overall CTR prediction accuracy. To address such inconsistency, we propose TWo-stage Interest Network (TWIN), where our Consistency-Preserved GSU (CP-GSU) adopts the identical target-behavior relevance metric as the TA in ESU, making the two stages twins. Specifically, to break TA's computational bottleneck and extend it from ESU to GSU, or namely from behavior length 102 to length 104 - 105, we build a novel attention mechanism by behavior feature splitting. For the video inherent features of a behavior, we calculate their linear projection by efficient pre-computing & caching strategies. And for the user-item cross features, we compress each into a one-dimentional bias term in the attention score calculation to save the computational cost. The consistency between two stages, together with the effective TA-based relevance metric in CP-GSU, contributes to significant performance gain in CTR prediction. Offline experiments on a 46 billion scale real production dataset from Kuaishou and an Online A/B test show that TWIN outperforms all compared SOTA algorithms. With optimized online infrastructure, we reduce the computational bottleneck by 99.3%, which contributes to the successful deployment of TWIN on Kuaishou, serving the main traffic of hundreds of millions of active users everyday.

With the increase of content pages and interactive buttons in online services such as online-shopping and video-watching websites, industrial-scale recommender systems face challenges in multi-domain and multi-task recommendations. The core of multi-task and multi-domain recommendation is to accurately capture user interests in multiple scenarios given multiple user behaviors. In this paper, we propose a plug-and-play Parameter and Embedding Personalized Network (PEPNet) for multi-domain and multi-task recommendation. PEPNet takes personalized prior information as input and dynamically scales the bottom-level Embedding and top-level DNN hidden units through gate mechanisms. Embedding Personalized Network (EPNet) performs personalized selection on Embedding to fuse features with different importance for different users in multiple domains. Parameter Personalized Network (PPNet) executes personalized modification on DNN parameters to balance targets with different sparsity for different users in multiple tasks. We have made a series of special engineering optimizations combining the Kuaishou training framework and the online deployment environment. By infusing personalized selection of Embedding and personalized modification of DNN parameters, PEPNet tailored to the interests of each individual obtains significant performance gains, with online improvements exceeding 1% in multiple task metrics across multiple domains. We have deployed PEPNet in Kuaishou apps, serving over 300 million users every day.

Sequential recommendation aims to leverage users' historical behaviors to predict their next interaction. Existing works have not yet addressed two main challenges in sequential recommendation. First, user behaviors in their rich historical sequences are often implicit and noisy preference signals, they cannot sufficiently reflect users' actual preferences. In addition, users' dynamic preferences often change rapidly over time, and hence it is difficult to capture user patterns in their historical sequences. In this work, we propose a graph neural network model called SURGE (short forSeqUential Recommendation with Graph neural nEtworks) to address these two issues. Specifically, SURGE integrates different types of preferences in long-term user behaviors into clusters in the graph by re-constructing loose item sequences into tight item-item interest graphs based on metric learning. This helps explicitly distinguish users' core interests, by forming dense clusters in the interest graph. Then, we perform cluster-aware and query-aware graph convolutional propagation and graph pooling on the constructed graph. It dynamically fuses and extracts users' current activated core interests from noisy user behavior sequences. We conduct extensive experiments on both public and proprietary industrial datasets. Experimental results demonstrate significant performance gains of our proposed method compared to state-of-the-art methods. Further studies on sequence length confirm that our method can model long behavioral sequences effectively and efficiently.