The 21st century has already witnessed so many outbreaks with pandemic potential, including SARS (2002), H1N1 (2009), MERS (2012), Ebola (2014), Zika virus (2015), and the COVID-19 pandemic (2019). Using 60 million geotagged Sina Weibo tweets covering over 20 million active accounts, we investigate the collective emotional dynamics on social media in the most recent global pandemic, i.e., COVID-19. This research features two highlights: (1) It focuses on the Chinese population located in the initial epicenter of the pandemic. (2) It examines the initial year after the pandemic outbreak, a critical period where emotions were most intense due to the uncertainty and rapid developments related to the crisis. Using cross-disciplinary methods, we reveal a positive connection between online emotional resonance and geographic proximity, demonstrating a direct mapping between virtual network distances and physical spatial embedding. We propose a percolation-based index to measure the nationwide emotional resonance level with which we illustrate the significant economic impact of the global health issue. Finally, we identify a leader-follower pattern in emotional resonance fluctuations based on time-lag emotion correlations, revealing that less active regions play a crucial role in leading and responding to emotional changes. In the face of long COVID and emerging global health crises, our analysis elucidates how collective emotional resonance evolves, providing potential directions for online opinion interventions during global shocks.

Deep neural network (DNN) models have been widely used for click-through rate (CTR) prediction in online advertising. The training framework typically consists of embedding layers and multi-layer perceptions (MLP). At Baidu Search Ads (a.k.a. Phoenix Nest), the new generation of CTR training platform has become PaddleBox, a GPU-based parameter server system. In this paper, we present Baidu's recently updated CTR training framework, called Gating-enhanced Multi-task Neural Networks (GemNN). In particular, we develop a neural network based multi-task learning model to predict CTR in a coarse-to-fine manner, which gradually reduces ad candidates and allows parameter sharing from upstream tasks to downstream tasks to improve the training efficiency. Also, we introduce a gating mechanism between embedding layers and MLP to learn feature interactions and control the information flow fed to MLP layers. We have launched our solution in Baidu PaddleBox platform and observed considerable improvements in both offline and online evaluations. It is now part of the current production~system.