Panyu Zhai

dblp:313/8005 · DBLP profile ↗
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4ranked-venue papers
2as first author
4since 2021 · last 2026
0000-0002-6311-4086ORCID · corroborated

Domains — the database's venue-derived domains; a paper can count in several

Databases, data management, data science and information retrieval · 4 · 2 first-author · 4 since 2021
YearPublicationVenuePosition
2026 Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions
Panyu Zhai
Inf. Process. Manag.3
2026 Periodic Graph Neural Networks for Click-Through Rate Prediction in Online Advertising
abstract
CTR prediction serves as a valuable function to provide indications about the effectiveness of advertising campaigns. Numerous models have been developed to learn dynamic representations and sophisticated feature interactions for CTR prediction. We observe that users’ behavioral sequences have periodic patterns, which is a crucial factor for capturing the temporal dependency in highly dynamic environments such as online advertising. Unfortunately, existing work ignores periodic patterns in CTR prediction, and thus incurs the low model performance. This article proposes a periodic CTR prediction model in the GNNs modeling framework (PGNN), that combines periodic graph representations and feature graph representations. The former learns periodic graph representations of users’ and ads’ sequences with multi-scale periodic patterns and the high-order collaborative information across sequences on a dynamic graph of user-ad interactions, and the latter is designed to learn sophisticated feature interactions by incorporating the principle of field-aware feature interaction into an interpolable graph convolutional attention mechanism on a feature graph. Experiments conducted on three public datasets (i.e., Movielens-1M, Criteo-attribution, and Alimama) demonstrate the superiority of PGNN. PGNN outperforms the strongest baseline by 0.01–0.02 in terms of AUC and Logloss. Meanwhile, the effectiveness of periodic graph representation learning is also verified in this research.
Panyu Zhai, Chunjie Zhang 0001
ACM Trans. Inf. Syst.1
2023 Causality-based CTR prediction using graph neural networks
Panyu Zhai, Chunjie Zhang 0001
Inf. Process. Manag.1
2022 Click-through rate prediction in online advertising: A literature review
Panyu Zhai
Inf. Process. Manag.2