Manuel José Serra da Fonseca

dblp:320/2603 · DBLP profile ↗
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13ranked-venue papers
2as first author
13since 2021 · last 2026
0000-0002-3290-8449ORCID · verified

Domains — the database's venue-derived domains; a paper can count in several

Applied, interdisciplinary, general and emerging computing · 13 · 2 first-author · 13 since 2021
YearPublicationVenuePosition
2026 Between Creativity and the Digital Market: Challenges Faced in Communication Agencies
Rosa Coelho, Manuel José Serra da Fonseca, Álvaro Cairrão, Rafael Mannarelli Neto, Teucle Mannarelli Filho, Jorge Esparteiro Garcia
WorldCIST (5)2
2026 Symbolic Construction and Digital Meaning Making in Skatewear Branding: Evidence from Instagram Communication
Manuel José Serra da Fonseca, Pedro M. Ferreira 0001, Paulo Ribeiro Cardoso, Jorge Esparteiro Garcia
WorldCIST (5)1
2026 Generation Alpha's Attitudes Toward Online and Offline Marketing Communication
Manuel José Serra da Fonseca, Lúcia Martins, Helena Sofia Rodrigues, Paulo Ribeiro Cardoso, José Gabriel Andrade, Álvaro Cairrão, Jorge Esparteiro Garcia
WorldCIST (5)1
2026 Determinants of Chatbot Adoption and Satisfaction: Drivers and Barriers
Bruna Temporão, Jorge Esparteiro Garcia, Helena Sofia Rodrigues, Manuel José Serra da Fonseca
WorldCIST (5)4
2023 The City Makes Its Mark in a Review on Digital Communication and Citizenship
José Gabriel Andrade, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca
WorldCIST (4)4
2023 ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022
Daniel Ladeira de Araújo, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, José Gabriel Andrade
WorldCIST (4)3
2023 The Influence of In-Store Music on the Consumer's Shopping Experience
Manuel Sousa Pereira, António Cardoso, Manuel José Serra da Fonseca, Joana Borges, Tatiana Carvalho
WorldCIST (4)3
2023 Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
Mariia Popova, Manuel José Serra da Fonseca, Jorge Esparteiro Garcia, José Gabriel Andrade
WorldCIST (4)2
2023 Integrating Online and Offline Distribution Strategies - A Portuguese Case Study
Ana Santos, Jorge Esparteiro Garcia, Lia Coelho de Oliveira, Daniel Ladeira de Araújo, Manuel José Serra da Fonseca
WorldCIST (4)5
2023 Marketing Plan for an Online Business: A Case Study
Yuri Souza, Manuel José Serra da Fonseca, Sofia Cardim
WorldCIST (4)2
2023 The Role of Digital Marketing in the Process of Musical Events' Participation
Elvira Vieira, Manuel José Serra da Fonseca, Ana Pinto Borges, Bruno Miguel Vieira
WorldCIST (4)2
2022 Search Engine Optimization (SEO) for a Company Website: A Case Study
Jorge Esparteiro Garcia, Rui Lima, Manuel José Serra da Fonseca
WorldCIST (3)3
2022 Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention
Joana Tavares, Jorge Esparteiro Garcia, Manuel José Serra da Fonseca, Andreia Teixeira
WorldCIST (3)3