Modeling task-driven attention in driving is a fundamental challenge for both autonomous vehicles and cognitive science. Existing methods primarily predict where drivers look by generating spatial heatmaps, but fail to capture the cognitive motivations behind attention allocation in specific contexts, which limits deeper understanding of attention mechanisms. To bridge this gap, we introduce Explainable Driver Attention Prediction, a novel task paradigm that jointly predicts spatial attention regions (where), parses attended semantics (what), and provides cognitive reasoning for attention allocation (why). To support this, we present W3DA, the first large-scale explainable driver attention dataset. It enriches existing benchmarks with detailed semantic and causal annotations across diverse driving scenarios, including normal conditions, safety-critical situations, and traffic accidents. We further propose LLada, a Large Language model-driven framework for driver attention prediction, which unifies pixel modeling, semantic parsing, and cognitive reasoning within an end-to-end architecture. Extensive experiments demonstrate the effectiveness of LLada, exhibiting robust generalization across datasets and driving conditions. This work serves as a key step toward a deeper understanding of driver attention mechanisms, with significant implications for autonomous driving, intelligent driver training, and human-computer interaction.

Despite significant advancements in road event detection (RED), existing approaches encounter critical limitations. These include reliance on single-modal inputs and joint optimization of detection and classification tasks, often leading to conflicting objectives and suboptimal performance. Moreover, their heavy dependence on large-scale annotated datasets restricts generalization in data-scarce scenarios. To address these challenges, we propose AdaRED, a novel framework that decouples agent detection from event classification, thereby mitigating optimization conflicts and enhancing task-specific performance. To comprehensively understand road events, AdaRED uses diverse input modalities, including fine-grained local features, global contextual information, and spatial layout embeddings. Additionally, we introduce the Cross-modal Scene Adaptation Module (CSAM), which integrates lightweight adapters into the multimodal model. This design enables efficient extraction of spatiotemporal features and the integration of visual priors, thereby improving generalization and robustness in challenging scenarios. Extensive experiments on the ROAD-R dataset validate the effectiveness of AdaRED, achieving state-of-the-art performance and addressing the limitations of existing methods. The code can be found on our project page: https://liulinkai.github.io/AdaRED/.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Most existing attention prediction research focuses on salient instances like humans and objects. However, the more complex interaction-oriented attention, arising from the comprehension of interactions between instances by human observers, remains largely unexplored. This is equally crucial for advancing human-machine interaction and human-centered artificial intelligence. To bridge this gap, we first collect a novel gaze fixation dataset named IG, comprising 530,000 fixation points across 740 diverse in-teraction categories, capturing visual attention during human observers' cognitive processes of interactions. Subsequently, we introduce the zero-shot interaction-oriented attention prediction task (ZeroIA), which challenges models to predict visual cues for interactions not encountered during training. Thirdly, we present the Interactive Attention model (IA), designed to emulate human observers' cognitive processes to tackle the ZeroIA problem. Extensive experiments demonstrate that the proposed IA outperforms other state-of-the-art approaches in both ZeroIA and fully supervised settings. Lastly, we endeavor to apply interaction-oriented attention to the interaction recognition task itself. Further experimental results demonstrate the promising potential to enhance the performance and inter-pretability of existing state-of-the-art HOI models by incorporating real human attention data from IG and attention labels generated by IA.