The LifeTime Value (LTV) prediction, which endeavors to forecast the cumulative purchase contribution of a user to a particular item, remains a vital challenge that advertisers are keen to resolve. A precise LTV prediction system enhances the alignment of user interests with meticulously designed advertisements, thereby generating substantial profits for advertisers. Nonetheless, this issue is complicated by the paucity of data typically observed in real-world advertising scenarios. The purchase rate among registered users is often as critically low as 0.1%, resulting in a dataset where the majority of users make only several purchases. Consequently, there is insufficient supervisory signal for effectively training the LTV prediction model. An additional challenge emerges from the interdependencies among tasks with high correlation. It is a common practice to estimate a user's contribution to a game over a specified temporal interval. Varying the lengths of these intervals corresponds to distinct predictive tasks, which are highly correlated. For instance, predictions over a 7-day period are heavily reliant on forecasts made over a 3-day period, where exceptional cases can adversely affect the accuracy of both tasks. In order to comprehensively address the aforementioned challenges, we introduce an innovative framework denoted as Graph-Represented Pareto-Optimal LifeTime Value prediction (GRePO-LTV). Graph representation learning is initially employed to address the issue of data scarcity. Subsequently, Pareto-Optimization is utilized to manage the interdependence of prediction tasks. Our method is evaluated using a proprietary offline mini-game recommendation dataset in conjunction with an online A/B test. The implementation of our method results in a significant enhancement within the offline dataset. Moreover, the A/B test demonstrates encouraging outcomes, increasing average Gross Merchandise Value (GMV) by 8.4%.

Zeroth-order (ZO) optimization has become a popular technique for solving machine learning (ML) problems when first-order (FO) information is difficult or impossible to obtain. However, the scalability of ZO optimization remains an open problem: Its use has primarily been limited to relatively small-scale ML problems, such as sample-wise adversarial attack generation. To our best knowledge, no prior work has demonstrated the effectiveness of ZO optimization in training deep neural networks (DNNs) without a significant decrease in performance. To overcome this roadblock, we develop DeepZero, a principled and practical ZO deep learning (DL) framework that can scale ZO optimization to DNN training from scratch through three primary innovations. First, we demonstrate the advantages of coordinate-wise gradient estimation (CGE) over randomized vector-wise gradient estimation in training accuracy and computational efficiency. Second, we propose a sparsity-induced ZO training protocol that extends the model pruning methodology using only finite differences to explore and exploit the sparse DL prior in CGE. Third, we develop the methods of feature reuse and forward parallelization to advance the practical implementations of ZO training. Our extensive experiments show that DeepZero achieves state-of-the-art (SOTA) accuracy on ResNet-20 trained on CIFAR-10, approaching FO training performance for the first time. Furthermore, we show the practical utility of DeepZero in applications of certified adversarial defense and DL-based partial differential equation error correction, achieving 10-20% improvement over SOTA. We believe our results will inspire future research on scalable ZO optimization and contribute to advancing deep learning.

Low-rank adaptation (LoRA) has recently gained much interest in fine-tuning foundation models. It effectively reduces the number of trainable parameters by incorporating low-rank matrices $A$ and $B$ to represent the weight change, i.e., $\Delta W=BA$. Despite LoRA’s progress, it faces storage challenges when handling extensive customization adaptations or larger base models. In this work, we aim to further compress trainable parameters by enjoying the powerful expressiveness of the Fourier transform. Specifically, we introduce FourierFT, which treats $\Delta W$ as a matrix in the spatial domain and learns only a small fraction of its spectral coefficients. With the trained spectral coefficients, we implement the inverse discrete Fourier transform to recover $\Delta W$. Empirically, our FourierFT method shows comparable or better performance with fewer parameters than LoRA on various tasks, including natural language understanding, natural language generation, instruction tuning, and image classification. For example, when performing instruction tuning on the LLaMA2-7B model, FourierFT surpasses LoRA with only 0.064M trainable parameters, compared to LoRA’s 33.5M. Our code is released at this link.

Large Language Models (LLMs) have revolutionized the fields of computer vision (CV) and natural language processing (NLP). One of the most notable advancements of LLMs is that a single model is trained on vast and diverse datasets spanning multiple domains -- a paradigm we term 'All in One'. This methodology empowers LLMs with super generalization capabilities, facilitating an encompassing comprehension of varied data distributions. Leveraging these capabilities, a single LLM demonstrates remarkable versatility across a variety of domains -- a paradigm we term 'One for All'. However, applying this idea to the graph field remains a formidable challenge, with cross-domain pretraining often resulting in negative transfer. This issue is particularly important in few-shot learning scenarios, where the paucity of training data necessitates the incorporation of external knowledge sources. In response to this challenge, we propose a novel approach called Graph COordinators for PrEtraining (GCOPE), that harnesses the underlying commonalities across diverse graph datasets to enhance few-shot learning. Our novel methodology involves a unification framework that amalgamates disparate graph datasets during the pretraining phase to distill and transfer meaningful knowledge to target tasks. Extensive experiments across multiple graph datasets demonstrate the superior efficacy of our approach. By successfully leveraging the synergistic potential of multiple graph datasets for pretraining, our work stands as a pioneering contribution to the realm of graph foundational model. Code available at https://github.com/cshhzhao/GCOPE.

The emergence of large language models (LLMs) has revolutionized the way we interact with graphs, leading to a new paradigm called GraphLLM. Despite the rapid development of GraphLLM methods in recent years, the progress and understanding of this field remain unclear due to the lack of a benchmark with consistent experimental protocols. To bridge this gap, we introduce GLBench, the first comprehensive benchmark for evaluating GraphLLM methods in both supervised and zero-shot scenarios. GLBench provides a fair and thorough evaluation of different categories of GraphLLM methods, along with traditional baselines such as graph neural networks. Through extensive experiments on a collection of real-world datasets with consistent data processing and splitting strategies, we have uncovered several key findings. Firstly, GraphLLM methods outperform traditional baselines in supervised settings, with LLM-as-enhancers showing the most robust performance. However, using LLMs as predictors is less effective and often leads to uncontrollable output issues. We also notice that no clear scaling laws exist for current GraphLLM methods. In addition, both structures and semantics are crucial for effective zero-shot transfer, and our proposed simple baseline can even outperform several models tailored for zero-shot scenarios. The data and code of the benchmark can be found at https://github.com/NineAbyss/GLBench.

We revisit and advance visual prompting (VP), an input prompting technique for vision tasks. VP can reprogram a fixed, pre-trained source model to accomplish downstream tasks in the target domain by simply incorporating universal prompts (in terms of input perturbation patterns) into downstream data points. Yet, it remains elusive why VP stays effective even given a ruleless label mapping (LM) between the source classes and the target classes. Inspired by the above, we ask: How is LM interrelated with VP? And how to exploit such a relationship to improve its accuracy on target tasks? We peer into the influence of LM on VP and provide an affirmative answer that a better ‘quality’ of LM (assessed by mapping precision and explanation) can consistently improve the effectiveness of VP. This is in contrast to the prior art where the factor of LM was missing. To optimize LM, we propose a new VP framework, termed ILM-VP (iterative label mapping-based visual prompting), which automatically re-maps the source labels to the target labels and progressively improves the target task accuracy of VP. Further, when using a contrastive language-image pretrained (CLIP) model for VP, we propose to integrate an LM process to assist the text prompt selection of CLIP and to improve the target task accuracy. Extensive experiments demonstrate that our proposal significantly outperforms state-of-the-art VP methods. As highlighted below, we show that when reprogramming an ImageNet-pretrained ResNet-18 to 13 target tasks, ILM-VP outperforms baselines by a substantial margin, e.g., 7.9% and 6.7% accuracy improvements in transfer learning to the target Flowers102 and CIFAR100 datasets. Besides, our proposal on CLIP-based VP provides 13.7% and 7.1% accuracy improvements on Flowers102 and DTD respectively. Code is available at https://github.com/OPTML-Group/ILM-VP.

In this work, we leverage visual prompting (VP) to improve adversarial robustness of a fixed, pre-trained model at test time. Compared to conventional adversarial defenses, VP allows us to design universal (i.e., data-agnostic) input prompting templates, which have plug-and-play capabilities at test time to achieve desired model performance without introducing much computation overhead. Although VP has been successfully applied to improving model generalization, it remains elusive whether and how it can be used to defend against adversarial attacks. We investigate this problem and show that the vanilla VP approach is not effective in adversarial defense since a universal input prompt lacks the capacity for robust learning against sample-specific adversarial perturbations. To circumvent it, we propose a new VP method, termed Class-wise Adversarial Visual Prompting (C-AVP), to generate class-wise visual prompts so as to not only leverage the strengths of ensemble prompts but also optimize their interrelations to improve model robustness. Our experiments show that C-AVP outperforms the conventional VP method, with 2.1× standard accuracy gain and 2× robust accuracy gain. Compared to classical test-time defenses, C-AVP also yields a 42× inference time speedup. Code is available at https://github.com/Phoveran/vp-for-adversarial-robustness.

Massive data is often considered essential for deep learning applications, but it also incurs significant computational and infrastructural costs. Therefore, dataset pruning (DP) has emerged as an effective way to improve data efficiency by identifying and removing redundant training samples without sacrificing performance. In this work, we aim to address the problem of DP for transfer learning, i.e., how to prune a source dataset for improved pretraining efficiency and lossless finetuning accuracy on downstream target tasks. To our best knowledge, the problem of DP for transfer learning remains open, as previous studies have primarily addressed DP and transfer learning as separate problems. By contrast, we establish a unified viewpoint to integrate DP with transfer learning and find that existing DP methods are not suitable for the transfer learning paradigm. We then propose two new DP methods, label mapping and feature mapping, for supervised and self-supervised pretraining settings respectively, by revisiting the DP problem through the lens of source-target domain mapping. Furthermore, we demonstrate the effectiveness of our approach on numerous transfer learning tasks. We show that source data classes can be pruned by up to $40\%\sim 80\%$ without sacrificing the downstream performance, resulting in a significant $2\sim 5\times$ speed-up during the pretraining stage. Besides, our proposal exhibits broad applicability and can improve other computationally intensive transfer learning techniques, such as adversarial pretraining.